Corporate Social Responsibility

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  • Source: Archie B. Carroll, “The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders,” Business Horizons (July-August 1981). © 1991 by the Foundation for the School of Business at Indiana University. Used with permission.
  • Corporate Social Responsibility

    1. 1. Group Members Aqib Farooq Nirbhay Gupta Kunal Bhatt
    2. 2. Corporate Social Responsibility Issues
    3. 3. CSR <ul><li>350 possible definitions!! </li></ul>Corporate responsibility,  Corporate citizenship,  Responsible business, Sustainable responsible business (SRB), or Corporate social performance….
    4. 4. Corporate Social Responsibility (CSR) <ul><ul><li>Preliminary definitions of CSR </li></ul></ul><ul><li>The impact of a company’s actions on society </li></ul><ul><li>Requires a manager to consider his acts in terms of a whole social system, and holds him responsible for the effects of his acts anywhere in that system </li></ul>
    5. 5. <ul><li>Business of business is to do business </li></ul>
    6. 6. Some Definitions… <ul><li>Corporate governance should be recognized as set of standards, which aims to improve a company’s image, efficiency, effectiveness and social responsibility- Nigel Kendall </li></ul><ul><li>Operating in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business….”Business for social responsibility. </li></ul><ul><li>CSR is a new terminology, but its hardly a new concept. As in third century BC, Kautilya’s has dealt with the management of people and power commerce and taxations, standardization of weights and measures, and more peace. </li></ul>
    7. 7. Corporate Social Responsibility (CSR) Begins at Home <ul><li>Novel writer by, Scott Cooney.. </li></ul><ul><li>He suggested a strategy for dealing with the economic crisis. Cooney calls it a counterintuitive strategy. </li></ul><ul><li>Empower your employees. Give them even more reign over your company. </li></ul><ul><li>Task them with righting the ship. Elevate them, during this time of crisis, to the level of partner. Ask them to think like an owner . </li></ul>
    8. 8. Pyramid of CSR Philanthropic Responsibilities Be a good corporate citizen. Ethical Responsibilities Be ethical. Legal Responsibilities Obey the law. Economic Responsibilities Be profitable.
    9. 9. CSR Level 1: Key Question : The least industry can do beyond compliance Polluter pays principle?
    10. 10. Concepts & Methodology <ul><li>There are 3 levels of CSR : </li></ul><ul><li>Level 1 : Compliance </li></ul><ul><li>Level 2: Philanthropy/Green wash </li></ul><ul><li>Level 3 : - Innovations </li></ul><ul><li>- Key business strategy </li></ul><ul><li>- Leapfrog </li></ul>
    11. 11. CSR Level 1 Improve law/ regulations standards Department of environmental management Reclamation (turning ash in to soil) Local Government participation Whether the regulation poor or good/new or old : that is not the issue… ??
    12. 12. <ul><li>CSR Levels 2 </li></ul><ul><li>Key Questions : </li></ul><ul><li>Is industry voluntarily giving back something to the society? </li></ul><ul><li>Are these actions inspired by a sense of guilt to the society, earning good name in market, philanthropy, etc.? </li></ul>
    13. 13. CSR Level 2 <ul><li>Infrastructure for physically challenged employees </li></ul><ul><li>Foundations (i.e. : financial aid beyond immediate community/tax planning with positive impact) </li></ul><ul><li>Income generation for community </li></ul><ul><li>Forestation / “Greening” </li></ul><ul><li>Community development office… </li></ul><ul><li>Cultivation in public land… </li></ul><ul><li>Paternity leave…. </li></ul>
    14. 14. <ul><li>CSR Level 3 </li></ul><ul><li>Key Questions: </li></ul><ul><li>Is it part of core business strategy? </li></ul><ul><li>Is it adopted by the board? </li></ul>
    15. 15. CSR Level 3 <ul><li>Ash management: ash brick factory </li></ul><ul><li>Quality Circle: empowering community </li></ul><ul><li>R&R: land for land </li></ul><ul><li>Distributed Generation: Regional dev. </li></ul><ul><li>Center for power efficiency and Env. Protection (CenPEEP) </li></ul>
    16. 16. <ul><li>Spectrum of CSR </li></ul>Good CSR Poor CSR <ul><li>No employment </li></ul><ul><li>No concern for indirect effect (land, water, air) </li></ul><ul><li>Destruction of agricultural land </li></ul><ul><li>Not willing to listen to other stakeholders </li></ul><ul><li>Appropriate of land not being compensated </li></ul><ul><li>Non compliance of rule of land </li></ul><ul><li>Taking care of workers </li></ul><ul><li>Low dependence on non renewable resources </li></ul><ul><li>High awareness about CSR initiatives </li></ul><ul><li>Land compensation </li></ul><ul><li>Increased monitoring system </li></ul><ul><li>Environment responsibility </li></ul>
    17. 17. Bhaskar Hospital
    18. 18. Company Project:NTPC’s Silver Park/DG Level 3
    19. 19. Plantations
    20. 20. Silk factories
    21. 21. Educating peopLe
    22. 23. Thank yoU

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