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Cs -lecture_4
This document discusses various approaches to effective communication. It outlines the conditions for effective communication, including the message being understood by the receiver and the purpose being achieved. It then describes five rules of communication according to Keith Davis, which are to receive, understand, accept, use, and give feedback. Ten commandments for communication are also outlined from the AMA approach, such as clarifying ideas before communicating and understanding the physical and human environment. The document further explains the seven Cs of communication according to Francis J. Bergin: candidness, completeness, conciseness, correctness, concreteness, courtesy, and clarity. Examples are provided to illustrate each C. Additional concepts discussed include using active voice, sensory language
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Cs -lecture_4
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- 2. Conditions for EffectiveCommunication What is Effective Communication? • The message is properly understood by the receiver • The purpose of the sender is fully achieved • The sender and receiver of the message remain linked through feedback
- 3. Five Rules ofCommunication Keith Davis Approach Receive Understand AcceptUse Give Feedback Sender
- 4. Ten Commandments –AMA Approach • Clarify idea before communication • Purpose – Why? • Understand Physical & Human Environment of Communication • Consult Others in Planning Communication • Prepare – Contents & Overtones • Understand the Value • Follow – Up Action • Understand Importance • Action / Communication Congruency • Good Listening
- 5. Seven Cs ofCommunication – Francis J Bergin’s Approach Candidness or Consideration Completeness Conciseness Correctness Concreteness Courtesy Clarity Focus on “You”, not “I” or “We” Use Familiar & Accurate Words Provide All Necessary Information Avoid Wordy Expression & Repetition Use the Right Lovely Words Avoid Using Vague Words Be Thoughtful, Tactful & Appreciative
- 6. Seven Cs ofCommunication – An Illustration Candidness “I am delighted to announce that we will be extending hours to enable the students to clarify their problems with the help of faculty members present in extra hours“ “You will be able to clarify your problems with the help of your teachers in extended teaching hours“
- 7. Seven Cs ofCommunication – An Illustration Candidness “You failed to enclose your cheque of fees with envelope“ “The cheque was not enclosed“ “The envelope we received did not have a cheque in it“
- 8. You Attitude –An Exercise “I have negotiated an agreement with Apex Rent-a- car that gives you a discount on rental cars“ “As an employee of this organization you can now………….. “ “We provide health Insurance to all employees “ “You receive health insurance as a full time P&G employee“ “You made no allowance for inflation in your estimate“ “No allowance for inflation has……… “ “The estimate makes no allowance……..”
- 9. You Attitude –An Exercise “We have failed to finish taking Inventory“ “We haven't finished taking inventory“ “We will be finished taking Inventory by Friday” “We will not allow you to charge more than $1500 on your Visa card“ “You may charge up to…………………………… “A one year Subscription to the magazine costs $49.97. this rate is not as low as some of the other magazines“ “A one year Subscription to the magazine costs $49.97“
- 10. Seven Cs ofCommunication – An Illustration Clarity
- 11. Seven Cs ofCommunication – An Illustration Completeness
- 12. “I keep sixhonest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who” Rudyard Kipling
- 13. Seven Cs ofCommunication – An Illustration Conciseness
- 14. Seven Cs ofCommunication – An Illustration Correctness'
- 15. Seven Cs ofCommunication – An Illustration Concreteness
- 16. Student GMAT Scoresare higher Concreteness – An Illustration In 2008, the GMAT Scores were averaged ….. In 2009, they had risen by Indian economy has grown since before India is the 4th largest economy of the world after US, China and Japan
- 17. Use more activevoice Put an action in verbs, not in nouns Concreteness – An Illustration The function of this office is the collection of payments and the compilation of statements This office collects ………. Forceful, sensory appeal, comparisons, well chosen adjectives Choose vivid image building words
- 18. Seven Cs ofCommunication – An Illustration Courtesy
- 19. Four S’ ofCommunication – Francis J Bergin’s Approach Shortness Strength Sincerity Simplicity Increases Readability Reveals clarity of thought Convinces Appeals KISS Principal of Communication – Keep it Short & Sweet