Generic CRUCIAL CBC introduction, summary of services provided, value-added, testimonails

1. SOLVING THE CLINICAL PUZZLE
www.crucialcbc.com
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2. WHAT WE DO
 CRUCIAL matches best-of-breed clinical providers with
Sponsors’ specific needs
 Increases success probability of the project
 Decreases time spent sourcing providers
 Decreases time spent in evaluation and assessment
 Increases productivity
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3. HOW WE DO IT
 CRUCIAL has a broad network of connections across the
industry
 We maintain a portfolio of pre-qualified Affiliates in
EDC, CTMS, ePRO, IVRS, Monitoring, CENTRAL IRBs,
BioStats, Animal Labs, QA, Specialized CROs and more
 Each Affiliate undergoes a comprehensive qualification
process generally taking at least 20-30 hours
 We choose to work with fewer than 1 in 3 who seek us out
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4. HOW WE DO IT CONT.
 Our process includes the following:
 Assessment of work samples
 (repeated technology demos or written as applicable)
 Provider completion of 17 page in-depth assessment tool
 Interview by CRUCIAL using assessment tool as foundation
 Provider Customer Completion of 5 page questionnaire
 Not less than 3, ideally >5, randomly selected customer references
 Interview by CRUCIAL of customer references post questionnaire
completion
 Research of company using industry relationships, internet
tools, Life Science specific databases
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5. WHAT WE’RE LOOKING FOR
 Quality/Compliance
 Experience
 Reliability
 Stability
 Unique skill-set/product
 Pricing model
 Ability to interface effectively with other providers
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6. OUR PROMISE TO YOU
 We will always...
 Act with the highest degree of professionalism and honesty
 Work diligently to understand your unique needs
 Be responsive, and treat your time with the respect it deserves
 Match your needs with the best provider - and if they don’t
match with any of our pre-qualified providers, we’ll tell you
 Stay involved after your project gets underway to ensure you
are getting the services you expect from the providers we
recommend
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7. OUR PROMISE TO YOU CONT.
 We will never...
 Recommend a provider with a poor fit for your needs - not for
money, not for quid pro quo’s, not for anything: your success
is paramount to you, and to us
 Tell you a provider can perform a service/deliver a particular
product when we know otherwise
 Recommend a provider simply on the basis of payment for our
services - we only recommend providers on their ability to
meet your needs effectively
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8. WHY YOU SHOULD WORK WITH CRUCIAL
 Simple. We save you time, money and stress in sourcing
the very best providers for your clinical research needs.
 We have access to specialist providers most companies aren’t
aware of
 We are experts in clinical support technologies and service
providers
 We know the right questions to ask (and what the answers should be!)
 We give you unbiased, independent, crucial information
unavailable by any other method
Confidential. © CRUCIAL Clinical/Business Consultants. All rights reserved.

9. VALUE ADDED DIRECT CRUCIAL SERVICES
 Whether you need assistance, or even just another set of
eyes and opinion, CRUCIAL delivers comprehensive concrete
action plans in -
 Technology Implementation  Clinical Operations
 Site and Investigator Training  Clinical Product Strategy
 Patient Information Materials  White Paper Authoring
 Contracts & related Negotiations  PowerPoint Presentation
 Website/Internet Development
Presence/Promotion/Recruitment
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10. TESTIMONIALS
“There's a depth of understanding there that's almost scary. Very few others I've met in the 10 years
since I first started working with the CRUCIAL Principals have the same understanding of the clinical
process…I have no hesitation in recommending them to anyone needing clinical support services,
especially on the technology side.quot;
Tom Grooms, Vice President Information Technology Asia-Pacific, Medtronic Inc.
“I am quite pleased to have had the opportunity to collaborate over the years with the CRUCIAL
Principals on a number of complex clinical study projects and will look forward to once again. I have
found their thorough knowledge and understanding of e-Clinical and e-Technology to be invaluable.
…Highly recommended.”
David Luster, Director, Abt BioPharma Solutions
quot;I was expecting just another clinical consultant, but what we got was quite different. I was pleasantly
surprised at the depth and breadth of CRUCIAL's knowledge across critical areas of the business from
clinical operations and staffing, to product development and marketing; web-based trial recruitment
techniques, through technology assessment and training - the speed and quality of the work was such
I'd call them again in a heartbeat next time.”
Steve Anderson, President, Acorn Cardiovascular
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11. OUR PRINCIPALS
Dr Timothy Pratt PhD
Dr Pratt is a well-known figure in the Life Sciences clinical industry, and was voted to the top 100 “most
inspiring in Life Sciences” by PharmaVOICE readers in 2005. A prolific publisher and speaker, Dr Pratt
leverages clinical research and business experiences gained over 20 years and countries such as
Australia, Canada, the UK, the USA, France, Holland, Germany, Italy, Spain and others. His Life Sciences
focused education which includes a PhD, 3 Master’s degrees, and a number of specialist post-graduate
qualifications complement an enviable history as a clinician and helps him provide unique and
penetrating insights into efficiency gains in the clinical research process, marketing, and business
operations.
Dr Pratt has helped organizations large and small, providers and manufacturers/sponsors, to
implement new processes and technology, redevelop clinical strategies, assess and retain talent,
develop support materials and much more on a consulting basis since 2003.
Multi-awarded at the divisional, country and global level by several Fortune 500 companies, Dr Pratt
stays on the cutting edge through his activities as a member of the Applied Clinical Trials Editorial
Advisory Board, as well as in-depth market research and analysis on an ongoing basis.
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12. OUR PRINCIPALS
Mr James Pedzinski
A 26 year veteran of the Life Sciences industry, Mr Pedzinski has consistently ranked amongst the very
best Sales Representatives in household name organizations such as Smith Kline Beecham, Boehringer
Mannheim and Roche. Additionally he has spent considerable time developing in depth experience in
eClinical technology solutions with established providers such as NextTrials, eTrials as well as small
niche players.
With experience running the gamut from CRO and Laboratory business planning through preclinical
research planning and execution as well as business reorganization and alignment for successful
venture capital funding clinical trial support organizations, Mr Pedzinski brings to the table a wealth of
experience, and a broad range of working relationships with a highly diverse set of
pharma, biotech, med device companies as well as support providers.
Mr Pedzinski has been providing strategic selling services to the health industry on a
consulting/contract basis since 2004, as is well known for his diligence, passion, and genuine concern
for his customers. As the Head of Teva NeuroScience Outcomes Research commented recently
“Jim...provided the highest level of customer service that one would expect...he was
approachable, responsive and informative...I knew I could contact him..and he would find answer
and, where necessary, a resolution to any problem”
Confidential. © CRUCIAL Clinical/Business Consultants. All rights reserved.

13. THE DECISION YOU MAKE
IS CRUCIAL
TO YOUR SUCCESS…
www.crucialcbc.com
Confidential. © CRUCIAL Clinical/Business Consultants. All rights reserved.