'How to' guide of Crowdsourcing based on our front line experience. Useful tips and what to avoid from leading Open Innovation experts Crowdicity.

1. CROWDSOURCING
Lessons from the frontline
Crowdicity
nick.wright@crowdicity.com
+44 (0) 115 948 6907
www.crowdicity.com
twitter.com/crowdicity

2. Nick Wright
Crowdicity Founder
• Leading exponent in crowdsourcing and
open innovation
• Founder Crowdicity
• Entrepreneur and hard worker
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

3. Terminology
• Crowdsourcing
• Open Innovation
• Crowd Accelerated Innovation
• Mass Collaboration
• Wisdom of the Crowd
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

4. Defining Characteristic
It’s all about Innovation. The desire
to improve, incrementally or radically.
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

5. Who’s Doing it, Now!
From www.dailycrowdsource.com
• Virgin Crowdsources Australian Radio
• Accenture Innovation Award goes to book crowdfunding
platform
• Crowdsourcing helps patients find quantative data on
ailments
• Crowdsourcing heralds new era in Government
efficiency
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

6. Why think about doing it
yourself?
• Increases your chances of discovering a
breakthrough solution
• Speed
• Ease of adoption
• Fosters a group identity
• Cost
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

7. Breakthrough Solution
• Redundancy of Knowledge
• Different perspectives
• Missing knowledge
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

8. Speed
• Turbo-charged innovation
• Emergent properties
• Post, learn, add, re-post
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

9. Ease of Adoption
• We’ve learnt to network & share
• To innovate has become second nature
• We are at heart social beings
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

10. Group Identity
• Social Identity Theory
• Group Identity is strengthened
• Community cohesion creates a more valuable
network
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

11. Cost
• Crowdsourcing is based on a low cost model
• Free to participate
• High value outcome for low cost reward
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

12. Motivation
• Intrinsic
• Extrinsic
• Peer group recognition
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

13. The Answer is out there
A recent study relating to 80,000 scientific solvers,
facing 166 long term challenges, found that 72.5%
of winning solvers stated their submissions were
partially based on previously developed solutions.
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

14. I’m no expert
What the study also revealed was that:
“The further the focal problem was from the
solvers’ field of expertise, the more likely they were
to solve it”.
Over all they achieved a 29.5% resolution rate.
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

15. Human Capital
• Currently around 30 million online users are involved in
some form of crowdsourcing, from a possible Internet
population of 1.8 billion.
• That number is set to expand dramatically in 2011 and
2012
• Average enterprise community 500 -1,500 members but
can be substantially more.
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

16. What is Crowdicity?
Crowdicity’s web-based software enables
companies to build branded, collaborative
communities around internal and external
audiences , customers, members, suppliers to
gather ideas, new
perspectives, views, insights, trends and
knowledge, in real-time.
Nick3371 1461
020 Wright
www.crowdworks.net
nick.wright@crowdicity.com
Jason.burrows@hubbubideas.com
www.crowdicity.com +44 (0) 115 948 6907

17. Just a few of the organisations using Crowdicity…
Nick Wright
nick.wright@crowdicity.com
www.crowdicity.com +44 (0) 115 948 6907

18. The Big Benefits Crowdicty Delivers
1. Crowdicity allows you to tap into your organisation’s external
intellectual capital; harnessing collective brain power of your
customers / suppliers etc
2. It provides real-time market research for testing and adopting new
ideas and services.
3. External knowledge is widely dispersed, Crowdicity provides the
cost-effective means to harness and benefit from this dispersed
knowledge
4. It helps accelerate the speed you can identify, discuss and adopt
innovative products, services and business practices – months not
years
Nick3371 1461
020 Wright
www.crowdworks.net
nick.wright@crowdicity.com
Jason.burrows@hubbubideas.com
www.crowdicity.com +44 (0) 115 948 6907

19. At Crowdicity we believe..
• A good idea can and does come from anyone and
anywhere
• Good ideas are always in fashion
• Collaboration is an essential part of business life
• Open collaboration actively engages customers in your
products, services and business and helps identify new
opportunities
Nick3371 1461
020 Wright
www.crowdworks.net
nick.wright@crowdicity.com
Jason.burrows@hubbubideas.com
www.crowdicity.com +44 (0) 115 948 6907

20. At Crowdicity we believe..
• Wisdom of the Crowd identifies what’s most relevant
and important to the community
• Crowdsourcing is a viable alternative to traditional
ideas generation that is proven to work more
effectively in creating breakthrough solutions.
• Openness and transparency helps to create trust
amongst customers and promotes participation and
builds brand engagement.
Nick3371 1461
020 Wright
www.crowdworks.net
nick.wright@crowdicity.com
Jason.burrows@hubbubideas.com
www.crowdicity.com +44 (0) 115 948 6907

21. Any questions?
Find out more : www.crowdicity.com
Nick Wright
nick.wright@crowdicity.com
+44 (0) 115 948 6907
www.crowdicity.com
twitter.com/crowdicity