Does crowdfunding work in India? For every product based start-up getting the product launched is the major challenge. How do get traction when you don't have the money to mass manufacture your product? Our solution to our problem was CROWDFUNDING!!!

1. Crowd-funding in India – does it
work?
TheRodinhoods Mumbai Open House
March 28, 2015
@diabetodevice

2. I am..
Hemanshu Jain
COO/ Co-founder at
Diabeto

3. Problem
For Hospital/
Clinics/ Payers
Tracking, managing
diabetes data
remotely of entire
patient population
using unstandardized
medical devices is
difficult.
For Diabetics
Tracking, managing
and sharing the
diabetes data with
the doctors is
difficult with current
means.

4. Our Solution

5. What is Diabeto?
An accessible hardware device + Feature Rich
Mobile app (iOS + Android) + API’s to integrate
reading from hardware into EHR and other mobile
apps

6. Biggest Challenge?

7. Our Solution

8. Where did we get the money
from?
We got a total of $17k from about 32 countries
Countries Amount contributed (USD)
United States 9,027
United Kingdom 4,027
Germany 1,109
India 576
Others 2,647
Total 17,386

9. How the campaign performed?
We achieved our goal in the 1st week itself

10. How did we do it?
We Spent 6 months on
• Making a kickass video
• Product Photography
• Evaluating costs for Manufacturing,
packaging, shipping etc.
• Studying what worked for other campaigns
• Finding people who actually need this
• Setting up the campaign page

11. Crowd Funding
5 questions to ask yourself before you plan
for a crowd funding campaign
1. Why crowd funding?
2. Are you ready for launch?
3. Is your product manufacturing ready?
4. Which platform to choose for crowd
funding?
5. What should be your target?

12. Find your real fans

13. Use your social currency

14. Find right places to advertise

15. PR strategy
Refer to PR for start-ups. A
reference guide by Mr. Alok
Rodinhood Kejriwal
http://therodinhoods.com/foru
m/topics/pr-for-startups-a-
reference-guide

16. You can reach me at…
•Email id: hemanshu@diabe.to
•Phone Number: 9819518914
•Website: www.diabe.to
•Twitter: @hemanshujain
YOUR
LOGO