By Satish Kataria, Starting Blocks Media Ventures. Presented at Crowdsourcing Week Global 2015. Learn more and join us at our next event: www.crowdsourcingweek.com

1. Crowdfunding in World’s Largest
Democracy!
Perspectives, Challenges & Opportunities
Will the Crowd…
A Presentation by Satish Kataria
(Managing Director/CATAPOOOLT)

2. Crowdfunding in India forayed 40 years ago!

3. Crowdfunding in India: The Current Scenario
4 leading players
More than 8 other platforms…with more being launched frequently

4. Crowdfunding in India: The Current Scenario…
14,000 + contributors
Attracting Interest from Diaspora & Local Investors
USD 4 MILLION
Estimated Crowdfunding Raised across
Platforms since last 2 years

5. Crowdfunding in India: The Current Scenario…
Leading angels + Angel Networks
Indian Investors looking closely at the Opportunity
USD 2 Million
Amount Invested in Indian
Crowdfunding Platforms by Angels

6. Crowdfunding in India: The Current Scenario…
Creative Projects
Social Projects
Sports
Technology Products
Games
Real Estate
Individual Pursuits

7. Crowdfunding in India: The Current Scenario…

8. ROAD AHEAD
Could Crowdfunding be the next big thing after E-Commerce in India

9. What could make it work?
• Favourable Demographics
• Faster Online Adoption
• Large Internal Market

10. What could make it work?
•Growing Start-up Culture

11. What could make it work?
• Strong Diaspora

12. The Stumbling Blocks
• Market Perception on ‘Giving’
• Online Awareness Online Transactions
• Regulatory Grey Areas
• Limited ‘Contributor’ Pockets: The ‘Mass Power’ is
still untapped
• Limited awareness on how Crowdfunding Works
• Payment Challenges

13. CROWDFUNDING TO VALUE CONSCIOUS
Does just cloning ‘Kickstarter’ works?

14. Adapting the Model
• Better Rewards
• DIY doesn’t do it here
• Opening more domains

15. Hybrid Funding

16. Going Offline
• Reach to 65 Million User
Base
• Points to power Ideas
• 2.5 Lakh Retail Network
• 120 Million+ Reach
• India’s largest media
publishing house – with
30+ publications and
reach to more than 10
Million readers
• Amongst India’s largest start-up enabler

17. Speaking the Language

18. Possible Collaborations with other Asian Players
• No Pan-Asian player
yet: Scope of
opportunities
• Strong Indian ground
presence
• New Avenues:
• Early stage start-
ups
• Real Estate

19. Lets Together
Crowdfunding in Asia
Satish Kataria
+ 91-9967972553
satish@catapooolt.com
@satishkataria / @catapooolt