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Crowdfunding for Authors
The document outlines key strategies for successful crowdfunding, emphasizing the importance of storytelling, realistic funding goals, and community engagement. It suggests that creators should choose passion projects, prepare thoroughly, and offer appealing rewards to attract backers. Additionally, it highlights the need for effective communication and a well-planned campaign structure to enhance the chances of success.
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Crowdfunding for Authors
- 1. www.juliehedlund.com Crowdfunding: Not Justfor Self- Publishing AnymoreJulie Hedlund
- 2. The New Face(s)of Crowdfunding
- 3. Why Crowdfunding? ✤ Bookfits in a niche market ✤ Creative control ✤ Time to market ✤ Demonstrating demand ✤ Fund research and writing ✤ Experiment with publishing options ✤ Series continuation
- 4. Crowdfunding Platform Options ✤crowdfunding.com ✤ crowdfundingforum.com
- 5. 1. Start withStory ✤ Crowdfunding is a PATH to publication ✤ NOT a shortcut ✤ Tell your BEST story!! ✤ Don’t skimp or cut corners ✤ All of what follows is AFTER your story is ready to go
- 6. 2. Pick a“Passion” Project ✤ Avoid “Because I can!” ✤ People support YOU as much as the book ✤ You will eat, sleep, and breathe the campaign ✤ People want to know WHY
- 7. 3. Plan forMORE Time ✤ Decide how much time you need to prepare for your campaign launch ✤ DOUBLE that (or at least add 25%)
- 8. 4. Set aRealistic Funding Goal ✤ No more than you actually need ✤ Higher asks = lower success % ✤ No less than you actually need ✤ So you can deliver on your promises
- 9. 5. Do CarefulAccounting ✤ Cost of creating the book ✤ Cost of designing and producing the book ✤ Printing, shipping ✤ Creating and shipping rewards ✤ Crowdfunding platform payment processing fees ✤ INCOME TAXES
- 10. 6. Tell aStory ✤ People want to support YOU ✤ Story behind the story ✤ Why is this book important? ✤ Place yourself front and center
- 12. 7. Make aGREAT Video ✤ MUCH higher chance of success ✤ Can do professional, but based on #6, should come from your heart ✤ Effective videos ✤ Sentimental/heartstrings ✤ Humor ✤ Showcase the work/work process ✤ Be YOURSELF
- 13. My Love forYou is the Sun Video QuickTime™ and a JVT/AVC Coding decompressor are needed to see this picture.
- 14. 8. Offer GreatRewards ✤ Be creative! ✤ Stuff: copies of your book, artwork, SWAG, etc. ✤ Experiences: visit with you, bonus material, etc. ✤ Focus on the $50 level ✤ Include budget for rewards!
- 15. 9. Plan Beginning,Middle, End ✤ Set a campaign “launch” strategy ✤ Chances of success increase exponentially if you reach 50% mark by day 7 ✤ Mucky middle - REACH OUT to your network PERSONALLY ✤ Build hype and excitement for the end ✤ Set stretch goals and rewards ✤ Communicate with your backers
- 16. 10. Engage YourCommunity ✤ Campaign for your campaign ✤ You do NOT need a huge platform to be successful ✤ But you DO need to muster the one you have ✤ 80 - 90% of funding comes from people in your network ✤ Identify 100 people who might contribute $50 ✤ Be PERSONAL - avoid mass communications
- 18. Questions? ✤ juliehedlund.com ✤ facebook.com/JulieFHedlund ✤twitter: @JulieFHedlund