The document analyzes two crowdfunding campaigns - the HIDEAWAY jacket and Invisawear smart jewelry. The HIDEAWAY jacket campaign failed to reach its funding goal due to a low quality video that did not effectively connect the audience to the cause of helping the homeless. In contrast, the Invisawear smart jewelry campaign was successful in reaching its funding goal. It had a high quality, informative video that sold the product's ability to increase safety. It also shared details about its prestigious collaborations, appealing to a wide audience.