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Why 2 indiegogo project types
won and failed -by karina Loeza
2
crowdfundi
ng
campaign
types to
analyze
1) HIDEAWAY jacket
2) invisawear smart jewelry that could save
your life
PROJECT
UNO
The HIDEAWAY Jacket by
Uncharted Supply CO.
Regular
Entrepreneurship
https://www.indiegogo.com/products/the-
seventy2-survival-system
Focus: using your environment to keep you warm
Raised:5,689
Goal: 10,000
Type: ultra water resistant jacket
-REwARDS-
They didn’t receive any
DONATIONS were given to the homeless during the
winter season. They partnered with, “I have a name,”
project.
Project video score: 5/10
Low quality video
Too short of a video
Homeless not in the video enough
Didn’t tell a story
The project failed because:
- low quality video
-inability to connect audience to cause
-didn't hit their funding goal
Project Two
Invisawear smart jewelry
-That will save your life-
Social entrepreneurship
https://www.indiegogo.com/projects/invisawear-smart-jewelry-that-could-
save-your-life/x/18035283#/
Focus: Saving a woman's life
Raised:26,546
Goal:20,000
Type:discreet necklace
-rewards-
Appealed to all people
Connection with fashion as
well as safety
Made the elephant in the room
like gold
Project video score: 10/10
High quality video
Very informative
Prestige collaborations
Listed detailed additional info
Selling “safety”-wide audience
Overall this project was a win
because of the high quality,
informative video and for sharing all
whom they collaborated with-
reached their goal!
Links to images on Pixabay and project
website
Image 1: https://pixabay.com/en/beach-sea-dancing-girl-ballerina-2952391/
Image 2: https://pixabay.com/en/dance-yoga-meditation-woman-3134828/
Image 3: https://pixabay.com/en/eye-time-five-before-twelve-dial-3001154/
Image 4: https://pixabay.com/en/person-pear-light-bulb-sun-3062271/
Image 5: https://pixabay.com/en/gesture-hand-2-two-finger-fingers-3036144/
Image 6: https://pixabay.com/en/tianjin-twilight-city-scenery-2185510/
Image 7: https://pixabay.com/en/forest-tree-road-fog-nature-mood-3099718/
more….
Image 8: https://pixabay.com/en/forest-tree-road-fog-nature-mood-3099718/
Image 9: https://pixabay.com/en/paper-desktop-stationary-pen-3146955/
Image 10: https://pixabay.com/en/chainlink-fence-metal-wire-690503/
Image 11: https://pixabay.com/en/model-face-beautiful-2303361/
Image 12: https://pixabay.com/en/hijab-headscarf-portrait-veil-3064633/
https://www.indiegogo.com/projects/invisawear-smart-jewelry-that-could-save-your-life/x/18035283#/
https://www.indiegogo.com/products/the-seventy2-survival-system

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Crowdfunding Analysis Campaigns

  • 1. Why 2 indiegogo project types won and failed -by karina Loeza
  • 2. 2 crowdfundi ng campaign types to analyze 1) HIDEAWAY jacket 2) invisawear smart jewelry that could save your life
  • 3. PROJECT UNO The HIDEAWAY Jacket by Uncharted Supply CO. Regular Entrepreneurship https://www.indiegogo.com/products/the- seventy2-survival-system
  • 4. Focus: using your environment to keep you warm Raised:5,689 Goal: 10,000 Type: ultra water resistant jacket
  • 5. -REwARDS- They didn’t receive any DONATIONS were given to the homeless during the winter season. They partnered with, “I have a name,” project.
  • 6. Project video score: 5/10 Low quality video Too short of a video Homeless not in the video enough Didn’t tell a story
  • 7. The project failed because: - low quality video -inability to connect audience to cause -didn't hit their funding goal
  • 8. Project Two Invisawear smart jewelry -That will save your life- Social entrepreneurship https://www.indiegogo.com/projects/invisawear-smart-jewelry-that-could- save-your-life/x/18035283#/
  • 9. Focus: Saving a woman's life Raised:26,546 Goal:20,000 Type:discreet necklace
  • 10. -rewards- Appealed to all people Connection with fashion as well as safety Made the elephant in the room like gold
  • 11. Project video score: 10/10 High quality video Very informative Prestige collaborations Listed detailed additional info Selling “safety”-wide audience
  • 12. Overall this project was a win because of the high quality, informative video and for sharing all whom they collaborated with- reached their goal!
  • 13. Links to images on Pixabay and project website Image 1: https://pixabay.com/en/beach-sea-dancing-girl-ballerina-2952391/ Image 2: https://pixabay.com/en/dance-yoga-meditation-woman-3134828/ Image 3: https://pixabay.com/en/eye-time-five-before-twelve-dial-3001154/ Image 4: https://pixabay.com/en/person-pear-light-bulb-sun-3062271/ Image 5: https://pixabay.com/en/gesture-hand-2-two-finger-fingers-3036144/ Image 6: https://pixabay.com/en/tianjin-twilight-city-scenery-2185510/ Image 7: https://pixabay.com/en/forest-tree-road-fog-nature-mood-3099718/
  • 14. more…. Image 8: https://pixabay.com/en/forest-tree-road-fog-nature-mood-3099718/ Image 9: https://pixabay.com/en/paper-desktop-stationary-pen-3146955/ Image 10: https://pixabay.com/en/chainlink-fence-metal-wire-690503/ Image 11: https://pixabay.com/en/model-face-beautiful-2303361/ Image 12: https://pixabay.com/en/hijab-headscarf-portrait-veil-3064633/ https://www.indiegogo.com/projects/invisawear-smart-jewelry-that-could-save-your-life/x/18035283#/ https://www.indiegogo.com/products/the-seventy2-survival-system