Online discovery portals are providing information about your content to researchers and linking to your site via Crossref. A richer record can result in significantly more traffic from places you weren’t expecting. Learn about where publisher metadata goes, how it is used, and the importance of depositing rich metadata in making the most of these downstream services. Our speakers include Stephanie Dawson of ScienceOpen; Pierre Mounier of OPERAS, OpenEdition, and the HIRMEOS project; and Laura J. Wilkinson and Anna Tolwinska of Crossref. Webinar held September 11, 2018