This document discusses designing a cross-channel user experience for a supermarket client called "Arrow" that sells products through multiple media channels including print, in-store, website, email, and a mobile app. Guidelines are requested for creating a consistent experience across all of these different channels.

2. Multi-channel
Cross-channe
VS.

3. Media (channels)
• Print
• Store
• Website
• Email
• App
Provide
guidelines for
designing a
cross-channel
UX for this
client.
SUPERMARKET – “ARROW”