Brief 8 minute presentation on 5 tips for improving your online sales training including: sales manager training, using profiles, sales training based upon profiles, frequent, short bursts of refresher training, and quick live, online practice sessions with the sales reps as presnters.
This is a good presentation on Customer Delight.. Customer delight is next & advanced step to customer satisfaction & produces WOW reaction. This presentation would help you to find about elements, procedure and other factors affecting customer delight. Mail me your suggestions at a380onkar@yahoo.co.in
Brief 8 minute presentation on 5 tips for improving your online sales training including: sales manager training, using profiles, sales training based upon profiles, frequent, short bursts of refresher training, and quick live, online practice sessions with the sales reps as presnters.
This is a good presentation on Customer Delight.. Customer delight is next & advanced step to customer satisfaction & produces WOW reaction. This presentation would help you to find about elements, procedure and other factors affecting customer delight. Mail me your suggestions at a380onkar@yahoo.co.in
This whitepaper presents the key elements that ought to be in place in order to increase sales and profitability through improved store performance. Effective daily management enables stores to tackle the issues appropriately and to take immediate actions to handle them.
Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
This whitepaper presents the key elements that ought to be in place in order to increase sales and profitability through improved store performance. Effective daily management enables stores to tackle the issues appropriately and to take immediate actions to handle them.
Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
Mmmmm
13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
15 Marriage
____
The secret of long and happy marriages is sincerity in your feelings. If your marriage was not built on this basis of intimacy from the very beginning, it will begin to crack over the years. Even small problems become unsolvable. You have to be emotionally open at the beginning of the road.
16 Leadership
______
Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2.
13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stress
Service marketing- customer relationship managementsksbatish
customer relation management in service sector, the profitability segmentation of customers in service marketing, service marketing, the types of customers in various segmentation,
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Metaverse Marketing in the Generation of the Internet - Eugene Capon
CRM | Operational Tool For Customer Centric Action
1. CRM - an OpeRatiOnal
tOOl fOR CustOMeR
CentRiC aCtiOns : Case
study in seRviCe seCtOR
By
Ganesh Mondkar
HPGD/OC15/1781
2. SYPNOSIS
• What is CRM?
• Definition of CRM
• Why is CRM important?
• Components of CRM
• Why did CRM develop ?
• Benefits of CRM-
1. To Customers.
2. To Management.
• Strategically significant customers.
• CRM Applications
• Face to Face CRM
• Implementing CRM
• References
3. WHAT IS CRM?
• CRM has been defined in a variety of different ways. For
some, CRM is a way to identify, acquire, and retain
customers. For others, it is a way of automating the front-
office functions of sales, marketing, and customer service. For
some vendors, whatever their current product may be, that is
CRM.(1)
• CRM “is a business strategy that aims to understand,
anticipate and manage the needs of an organisation’s current
and potential customers” (2)
• CRM is a shift from traditional marketing as it focuses on the
retention of customers in addition to the acquisition of new
customers .(3)
4. DEFINATION OF CRM?
• “CRM is a technology-enabled business strategy
whereby companies leverage increased customer
knowledge to build profitable relationships, based
on optimizing value delivered to and realized from
their customers.
• “CRM is the strategic use of information,
processes, technology and people to manage the
customer’s relationship with the organization
(marketing, sales, services and support) across the
whole customer life cycle. – Kincaid (2003)
5. WHY IS CRM IMPORTANT?
• “The adoption of C.R.M. is being fuelled by a
recognition that long-term relationships with people
are one of the most important assets of an
organisation” .
• CRM focuses on strategic impact rather than
operational impact. Benefits are generally long term
rather than immediate (future increased profit rather
than immediate cost reduction). This doesn’t mean that
one shouldn’t focus on the cost-benefit aspect. It means
that one needs to understand where the benefits will
really occur and set realistic expectations.
6. • CRM includes all the functions that directly touch the
customer throughout his entire lifetime with the
organization. It touches multiple organizations and
crosses boundaries. Functions usually included in a
CRM effort are marketing, sales, customer services,
and product support (whether internal or through a
channel partner, whether on or off the web).
• CRM is a total discipline. To understand CRM, one
must consider it as having the same components as
any manufacturing business. CRM is a total discipline.
To understand CRM, one must consider it as having
the same components as any manufacturing
business.
7. COMPONENTS OF CRM
COMPONENTS DISCRIPTION
Information
Information is the raw material of CRM. Below types of
information are useful to CRM:
1.Identification Data: Name/address/phone data collected from
customers to complete a business transaction .
2.Marketing data: Descriptions/traits/preferences collected
from customers during a transaction (either by asking questions
or tracking behaviour) .
3.List data: Names/addresses collected by a third party.
4.Overlay data: Customer profile data collected by a third party.
Process 1. All current/future processes that directly touch the
customer.
2. Integrating and rationalizing processes from customers point
of view.
3. Touch points, or means by which we interact with
customers, such as phone, e-mail, etc.
8. Contd …
Technology
Technology is the machinery that enables
CRM to work. These are examples of
technologies that CRM may find useful:
1.Software products (process automation
tools, analysis tools, website development,
and management tools).
2.Networking and integrating applications and
databases .
3.Security features, such as encryption tools
and firewalls .
People
People are the lifeblood of CRM. The energy
source must be set to the right “setting” for the
entire system to work. People are “reset”
through various change management tools and
support mechanisms, such as:
1.Training and education.
2.New tools
3.Measurements and rewards
10. Contd …
CRM developed for number of reasons;
1. The 1980’s- Saw rapid shifts in business that changed customer
power.
2. The 1990’s- Companies started giving back to customers not
only in terms of improved service ,but in incentives ,gifts & other
perks for customer loyalty.
3. Early 2000’s- CRM became a way to continuously update
understanding of customer needs and behaviour. The internet
provided new possibilities and CRM took off as providers bagan
moving towards internet solutions.
4. Today - Utilized even today by most companies relying on 2
distinct features Customers & technology.
11. BENEFITS OF CRM TO CUSTOMERS
• More attention to customer needs and customer
requirements.
• Better service by focusing on the value created for
customers.
• Personal attention at the right time through better
use of customer data.
• A positive customer experience through better
service and clear expectation management.
12. BENEFITS OF CRM TO MANAGEMENT
• Enhanced attention to customers by clear
prioritization.
• Better understanding of the activities and business
units create value.
• Timely updating through structured management
information.
• Efficient and effective structuring of customer
interaction processes.
• More overview and insight into customer interaction
processes through targeted reports, surveys and
analysis.
13. STRATEGICALLY SIGNIFICANT CUSTOMERS
Customer relationship management focuses on
strategically significant markets. Not all customers are
equally important.
Therefore, relationships should be built with customers
that are likely to provide value for services.
Building relationships with customers that will provide
little value could result in a loss of time, staff and
financial resources.
15. Contd …
Sales: Accurate, timely revenue forecasts help sales close more deals,
increase profitability for the company and support expenses with
revenue growth.
Customer Service: With Customer Service and Support solutions, the
organization can track and resolve customer questions, issues and
technical support inquiries for an outstanding customer experience.
Social Media: The integration of social media with customer
relationship management (CRM) strategies – is the next frontier for
organizations that want to optimize the power of social interactions
to get closer to customers.
Integration: CRM success requires the seamless integration of every
aspect of business that touches the customer—including people,
process, and technology— revolutionized by the Internet.
16. FACE TO FACE CRM
• CRM can also be carried out in face-to-face interactions
without the use of technology.
• Staff members often remember the names and
favourite services/products of regular customers and
use this information to create a personalised service for
them.
• However, face-to-face CRM could prove less useful
when organisations have a large number of customers
as it would be more difficult to remember details about
each of them.
17. IMPLEMENTING CRM
• With new technology being constantly added to the
marketing world, new businesses are finding themselves
in need of CRM implementation.
• It is important that CRM implementation start with
careful planning, which includes having a strategy for
CRM implementation, setting up a team for CRM
implementation, and creating a schedule to follow for
CRM implementation.
• Also an important part of planning for CRM
implementation is analyzing what kind of CRM you
already have in place, identifying company needs, and
deciding on training and support for the CRM
implementation.
18. REFERENCES
• Dyche Jill (2006): The CRM Handbook, Pearson
Education, Delhi. (E-book online)
• BCGsystems.com: The Evolution of CRM. (online)
• Rai Alok Kumar (2012): Customer Relationship
Management. (E-book online)
• www.managementstudyguide.com (online)
• “Effective Customer Relationship Management through
e-CRM” – Daminni Grover. (E-book online)