Vogue magazine targets educated women aged 18-50. It uses popular celebrities on covers to attract readers and influence purchasing. Models look classy and well-dressed to inspire readers. Font colors complement covers and highlight popular topics. Double page spreads keep layouts simple with spaced text and images to avoid clutter. Grazia targets women aged 35-44 with articles on stereotypical interests like dieting and fashion. It uses bold colors and quotes from popular celebrities to draw readers in and make them want to learn more. Both magazines employ simple, clutter-free designs and highlight topics of current interest to engage their audiences.

1. Critical analysis

2. Fashion Magazines
Vogue –
This magazine targets a female audience ranging from 18-50 year olds who more than
half have been through education and employment.

3. The magazine only
sometimes displays the name
of the person on the
cover, on this particular cover
only the first name is
mentioned in big lettering.
The person used in this cover
is somebody who is popular
at the moment so this will
attract the audience and may
influence their decision on
purchasing the magazine. The
person featured tends to look
quite classy, well dressed and
covered up which is generally
what the target audience
would want to see and give
them ideas about how they
should dress themselves.
Front Cover Analysis
Sometimes the magazine chooses to place their images so that
the head of the model is covering up the ‘G’ on the title. As this is
a well known magazine the public know which letter is being
covered because they are aware of the magazine.
The topics that are shown suggest that the magazine is for an
older and more mature higher class audience. ‘How to hold on to
your style’ is an example of this. The magazine is trying to
connect with the audience giving them tips and advise on fashion
etc, which would be one of the main reasons somebody from the
target audience would want to purchase the magazine.
Vogue usually uses
around 3 different font
colours to compliment
the image, they tend to
be colours that blend
well with the outfit or
makeup of the model.
They use the brighter
colours on the text that
is featuring things that
are popular at that
moment or just
something
stereotypical that
women are to take
interest in. having
these certain bits of
text highlighted makes
you look at it and think
about it first, which is
more likely to catch the
audience’s eye.
Compared to most magazines, Vogue is usually quite simple
with their front covers. They keep it quite basic so it has that
classy look to it. So the women that are of the target age
range are most likely to chose this magazine over something
such as Cosmopolitan etc which has more of a younger look
to it.
On this magazine cover certain words are used that
suggest that you should improve yourself and by buying
this magazine you will be able to read about how to do so.

4. Double page spread analysis
Like the cover page they tend to overlap text with imagery
These pages have been kept fairly simple and
colourful, using colours that are generally quite
feminine. You know by the images used that the
page spread is going to feature something about
fashion straight away, even without looking at the
titles ‘Style’ and ‘Fashion’ which are kept spaced
from each other and are not placed how you
would usually see a normal title..
Like on the front cover, there is a heading
which is targeted to an older audience
suggesting that you are losing your style
because you are getting old and tips on how to
stay young etc.
There are a mixture of different fonts which makes the pages
look a bit more interesting and stand out more. The text is
spaced out well so that when you see the page you don’t just
see a lot text which can sometimes look a bit boring.

5. Grazia
Grazia is a fashion magazine that has a
large female audience with the highest
percentage of readers being aged 35-44

6. Front Cover Analysis
Like Vogue magazine, Grazia is also very popular
so is as well able to cover up a letter with the
head of an image.
The person featuring on the front of the
magazine is usually somebody very popular.
On this issue it is Rihanna. They have her
name highlighted in bold to attract your
attention and underneath there is a quote.
They are using a quote that goes with a
celebrity news story that is current. By using
this quote it makes the readers want to read
more about it so will therefore purchase the
magazine.
The types of articles are ones that are stereotypical things that
women are interested in, which are displayed on this page.
Stuff to do with diets, marriages, dating and clothing. Because
of this Grazia are more likely to maintain a very popular
reputation by giving their readers what they want.
The colours used in this cover are quite bold
and stand out well, they are feminine in a
mature type of way. The text is also quite
simple and easy to read. With the most eye
catching bits highlighted in yellow. The
colours also are used in a way that
compliments the image being used.

7. Double page spread analysis
This page is very simple and only uses
3 different colours. The simplicity of
this page works quite well because
even though it is simple it doesn’t’
look boring.
The features of her face have been split
up in to different boxes that are
shaped to spell Cara. They are not
made completely clear because this
article is featuring somebody who is
popular at the moment, so people
know instantly who it is without having
to have the name shown.
Larger and bolder lettering is used
to draw your attention and
possibly make it so that the text is
read first out of everything else,
because it’s a quote it makes the
reader more interested in what
that celebrity has said, so then
they are more likely to read the full
page.