This document discusses credibility and how it can be developed and defended through strategic networking in a networked environment. It argues that credibility is a product that is constructed through language and communication tailored for specific audiences. Developing credibility can provide value through persuasion, framing reputation, building trust, enhancing community standing, and defending positions. Signs that credibility is working include recognition from audiences, invitations to speak or join groups, and opportunities for expansion. Strategic networking, authentic leadership, and tailored communications are recommended for cultivating credibility.