The document outlines key insights from the Creative World Forum held on November 16, 2014, featuring notable speakers like Guy Kawasaki, Austin Kleon, and Tom Kelley, who discuss concepts around innovation and creativity. Key takeaways include the importance of taking risks, combining ideas from different industries, and encouraging a culture of experimentation and resilience in the face of failure. The document emphasizes that creativity can be harnessed by anyone and suggests methods to unlock and cultivate this potential.

1. Creative World Forum
“Europe’s biggest conference about entrepreneurial
creativity.”
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2. zondag 16 november 2014

3. Speakers of interest
• Guy Kawasaki ~ Author and “chief evangelist” of Apple
The art of enchanting innovation: change hearts, minds and actions.
• Austin Kleon ~ Author and cartoonist
Steal without ending up in jail.
• Frans Johansson ~ Entrepreneur and author
How to succeed in a world of unpredictability.
• Daan Roosegaarde ~ creative director Studio Roosegaarde
Find the missing link between beauty and bullshit.
• Tom Kelley ~ CEO global design company IDEO
How to unleash the creative potential in anyone.
• Ricardo Semler ~ President Semco and Author “Semco Style”
Empowering employees for innovation and business success.
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4. Guy Kawasaki on innovation
• Make meaning, not money
• Make mantra, no mission statement
• Jump to the next curve
• Roll the DICEE
• Don’t worry be crappy
• Let 100 flowers blossom
• Polarize people
• Churn baby, churn
• Niche thyself
• Perfect your pitch
And don’t let the bozo’s grind you down
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5. Frans Johansson, the medici effect
• The medici effect occurs when two
seperate industries are combined.
• The purpose of a strategy is to convince
yourself that it works. It enables you to act.
Founder Southwest Airlines:“We’ve got a
strategic plan. It’s called doing things.”
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6. Tom Kelley on creativity
• Choose creativity, you’ve got it in you
• Capture your best ideas (short term memory
only lasts 20 seconds)
• Gain some mental distance
• Switch of self-critique (yes, I know I take a risk,
but I am doing it anyway)
• Use the snooze button on your clock, in the
morning you’re the most creative
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7. Connection 1: dare to move
• Guy Kawasaki: don’t worry, be crappy
If you’re 10% better than your competitors: ship!
Apple use their customers as a free testing team.
• Frans Johansson: great innovators produce a lot.
Pablo Picasso produced 20.000 pieces. Google
produced hundreds op products.You have to
keep on trying.
• Tom Kelley: experiment more and get it out on
the market more quickly
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8. Connection 2: negativity sucks
• Guy Kawasaki: Churn, baby Churn and don’t let
the bozos grind you down
“I think there’s a world market for 5
computers” Chairman IBM, 1943
• Frans Johansson: innovation is faillure and try
again
• Daan Roosegaarde: in our office we have a
“yes, but...” chair. If you mention these words,
you will get a shock.
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9. Connection 3: look around you
• Austin Kleon: steal like an artist, nothing is
really original. It’s how you combine things.
Picasso:“Good artists copy, great artists steal.”
• Frans Johansson: combine industries you
would normally not combine
• Tom Kelley: steal, copy and improve
• Daan Roosegaarde: you have to work together
to be tickled.
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10. Watch list
• Guy Kawasaki: https://www.youtube.com/watch?
v=Mtjatz9r-Vc
• Frans Johansson: http://vimeo.com/14358662
• Austin Kleon: http://youtu.be/oww7oB9rjgw
• Tom Kelley: https://www.youtube.com/watch?
v=zWfj_LfgrfY
• Daan Roosegaarde: http://youtu.be/dXYAsql-0yE
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