This document summarizes several education branding projects including: 1. A 1999 Manipal project that developed a brand identity and positioning of "Inspired By Life" to unite various Manipal institutes. 2. A 2007 WE School project that rebranded the Welingkar Institute of Management and developed a new name, identity, and culture focused on collaboration and transformation. 3. A 2008 Oakridge project that created an international school brand focused on open minds and catering to different age groups.

1. Education projects
Case studies

2. MANIPAL
A Global Community. A Global University
(Year: 1999)

3. Trigger
1. A Cumulative Past
Post Dr. TMA Pai, what really integrates the brand?
2. A consolidated Present
Post liberalisation what examples do we set
for the group constituents to emulate so that
the brand is invigorated?
3. A planned Future
In the ‘Globalisation era’ how do we
become an inspiring beacon brand?

4. Insight
Manipal the ‘Conceptual place’ is like Nalanda,
a centre for learning / development and well
being - a beacon that draws you to itself

5. Design Thinking
Manipal
Many bodies One Soul
More than a business group, a community
with shared values and a common Goal

6. Brand Positioning
‘Inspired By Life’
Integrating by creating a vision which is
based on the past and is a projection of the future

7. The Identity
A unified identity that is as
much Global as it is rooted.
The symbol borrows its form from
an architectural structure that has
stood the test of time and has
witnessed many sunsets

8. Brand Architecture
Integrating various institutes
under one common identity

9. Integration
A journey over 3 distinct
periods and 3 generations
A journey that is continuous

10. Inspiring Communication
Grooming people to not just be doctors / engineers but be inspired by life

11. Inspiring Communication
A film which is like
a music video

12. Inspiring Communication
Designing Communication that is memorable

13. Celebrating a milestone
A landmark celebration
for the Global Family

14. Branding of programmes
Creating a brand for the distance education programme

15. Experience Design
Creating a truly global inspiring campus

16. Branding of the Sports Arena
The new Manipal indoor
sports Arena

18. WE SCHOOL
Creating future leaders
(year: 2007)

19. Trigger
To transform Welingkar institute of management
from a conventional business school into
contemporary future oriented dynamic institute
that is geared for emerging realities
An institute that stands for innovation

20. Insight
In a country of entrepreneurs, Welingkar
needs to be more than just a B-School
When academics, corporate and society come together,
the effects of innovation for progress becomes threefold

21. The Brand Name
We school
The brave new name completely debunks
typical management college name
A holistic new perspective that is
inclusive and therefore it is ‘We School’
as apposed to B-School

22. The Identity
Simple yet dynamic
The ‘trikon’ - triangular form
represents body, mind and soul
is a very potent symbol and also
represents society, academics
and corporates working together
towards a bright future

23. The Positioning
We school and not a B-School
We is the New I
Welingkar Education and not just
management education

24. Establishing a culture
Sharing and optimistic, the culture is
one of collaboration and transformation

25. Experience Design: Transforming Environments
Transforming our environment first so that we can
transform the business environment
‘Peoplescaping’ as apposed to Landscaping.
Encouraging interactions and activities

26. Experience Design: Creating Atmospheres
Creating atmosphere for education and industry.
To create leaders for the new Indian economy

27. Experience Design: Creating Experiences
Several individual spaces that coming together to allow one to explore,
experiment and experience; it is about experiential learning

28. Programme Branding: Innowe
Designing a dynamic Memetics
and Innovation center

29. Launching the identity
Launching the identity in 24 cities through a moving exhibition.
Creating a powerful impact and leaving an impression

30. Experience Design: Mumbai Campus
Applying the new identity and infusing the
new culture in the existing Mumbai campus

31. Communication Design
Designing exciting merchandise and communication to help
students to start living the new philosophy and the identity

32. Environmental Graphics

33. OAKRIDGE
Every child is special
(year: 2008)

34. Trigger
Creating a school brand that is
truly international in every aspect

35. Insight
‘Children’ cannot be classifies into
one homogenous community.
A school needs to be designed
to cater to different age groups

36. Design Thinking
DO - FEEL - KNOW
as apposed to
KNOW - FEEL - DO

37. Brand Positioning
Open Minds
A mind that is open to self
discovery, new thoughts and ideas
for growth

38. The Identity
Dandelion
=
Free thought
=
Open minds
A light and colourful floating
seed conveys an open mind

39. School Experience Design
Rethinking school architecture
Designing for different age groups in
one single corridor-less school

40. Communication Design
Designing for a community
of future creative leaders

41. Communication Design
Open minds for open growth

42. Communication Design
Opening up new possibilities

43. Business Design
Creating a sustainable
business model
Ideas for better utilization of infrastructure
Ideas for innovative fee structures
New business ideas that compliment the
core business of education
Ideas for strengthening
parent-school relationships

44. Business Design
Gearing up the team and preparing
them for the new future

45. OI
Interactive Learning
(year: 2010)

46. Trigger
To design a future ready play school
A school that also acts as a feeder
school to Oakridge International

47. Insight
Outside real world experiences
are much more richer in learning
Can we create a school that is
able to bring in outside world
experiences inside?

48. Design Thinking
Real world discovery
+
Interactivity

49. Brand Identity
Oi - Open Interactive
Oi - Oakridge International
A fun yet solid logo
representing interaction and fun

50. Friends
The 3 mascots of the playschool
I do I See I Learn

51. Experience Design
Recreating outside world experiences.
Designed like a little barn

52. Interactive Communication
Every piece of communication was designed to be interactive and fun

53. KARA
A Fun play school
(Year: 2009)

55. Playful and Interactive communication and graphics

56. PSBB
Learning beyond text book
(Year: 2003)

57. Trigger
A new age start up school wanting its students to go beyond
mere textual knowledge and be rooted in the Indian culture

58. Insight
With grandparents far away, who
will tell kids all about what they
seldom teach in school?

59. Design Thinking
The wall cyclopedia
Bring life to the corridors by
designing a wall cyclopedia
that talks all about Indian
culture and folk tales

60. Experience Design
Each wall tells a story
History, mythology,
environment awareness,
leaders, the universe - all
explained from an Indian
point of view

61. Experience Design
Creating an intriguing environment where
children want to learn more

62. Thank You!
Pooja Mehta
+91 9343832545
pooja.mehta@idiom.co.in
Idiom Design and Consulting Ltd.,
Joseph Chemmanur Hall, 1st Stage,
1st Cross, Indiranagar, Bengaluru - 560 038