Daniel Bruce felt highly creative in the pre-production, production, and post-production phases of his film project. In pre-production, he extensively researched thrillers to develop his script and showcased his research in his blog. His creativity was shown in editing techniques used to recreate the opening of Reservoir Dogs. In production, he added realistic props like weapons and used camerawork and relationships to enhance the thriller genre. In post-production, he strategically marketed the film by replicating popular character archetypes and distributing it through film festivals and YouTube to target audiences.