The document summarizes information about the Amsterdam Fashion Institute (AMFI). It provides details about AMFI's mission to embrace creativity in fashion through an interdisciplinary education. The summary includes that AMFI has over 1,200 students across 3 departments, offers 1 bachelor's and 1 master's program, and emphasizes hands-on, project-based learning to prepare students for careers in fashion design, management, and branding.

1. the future of fashion
creativity first

2. AMFI chooses to see fashion in both
industry & culture. This perspective
of fashion embraces the entire creative
process of design, production,
distribution and communication.
2
AMFI MISSION STATEMENT
the future of fashion
creativity first

3. 5
interdisciplinary education based on creativity
right & left brain stimulation | creative & technical thinking
THE FASHION CHAIN

4. 3
product based & integrated learning
AMFI-AMSTERDAM FASHION INSTITUTE

5. 4
product based & integrated learning
AMFI-AMSTERDAM FASHION INSTITUTE
1265 students
3
departments
1
bachelor’s
course
100
lec turers
ALL IN ONE SCHOOL
FASHION & DESIGN
FASHION & MANAGEMENT
FASHION & BRANDING
88% girls
12% boys
25%
45
50
internationals
exchange students
per year
25 staff
part of the amsterdam university of applied sciences
subsidized by the government
in the netherlands the only FIT
- fashion institute of technology -
different
nationalities
1
MASTER
course

6. 10
fashion&design | fashion&management | fashion&branding
COMPETENCES
creativity
personal vision & passion
international perspective
COMMERCIAL ATTITUDE
team playerleadership &
communication skills
spotting future trends
feeling for material, shape & colour
CHALLENGING THE FASHION INDUSTRY

7. 11
3 programmes
FASHION&DESIGN | FASHION&MANAGEMENT | FASHION&BRANDING

8. 12
a conceptual thinker with a strong vision
FASHION&DESIGN
A conceptual thinker with a strong
vision. Creative experimentation
and freedom are core values with
which a fashion designer translates
ideas into collections.
Independent or for the industry, it’s
important the garments, fabrics or
prints show personal handwriting
and this is realised through creativity
and craftsmanship.
future professions:
designer for the industry
knitwear designer
textile technologist
independent designer
trend professional
product development specialist

9. 13
a hands-on fashion driven business manager
FASHION&MANAGEMENT
A hands-on fashion driven business
manager with strategic and
analytical skills, always searching for
the most effective and efficient way
to connect designers’ visions with
consumers’ desires.
Possesses professional knowledge
of production, marketing, buying
and selling fashion, combined with
creative and innovative thinking.
future professions:
production coordinator
retail manager
supply chain management
buyer manager
product manager
creative manager
quality coordinator

10. 14
FASHION&BRANDING
bring a brand to life in a consumers' mind
Plays a central role in creating and
developing a brand's concept and
identity by: Creating and
sharpening the brand's values,
vision and future scenarios.
Directing visual and contextual
content creation. Developing
communication and brand
strategies.
Has knowledge and skills
connected to branding, graphic &
visual communication and retail
conceptualisation.
future professions:
CONCEPT DESIGNER
BRAND STRATEGIST
CREATIVE MANAGER
BRAND MANAGER
PR/COMMUNICATION COORDINATOR
TREND HUNTER

11. 15
BASIC PROGRAMME YEARS ONE & TWO
prototypestyleRESEARCHinspiration
book
all departments theoretical backbone all departments theoretical backbone
all departments theoretical backbone
branding fashion concept
branding
design fashion & identity
design
management concept & collection
all departments theoretical backbone
branding
design
management management
semester semester
year 1
year 2
semester semester
‘the fashion world and me’ ‘the fashion world and me’
‘the fashion industry and us'
design studio
ENTREPRENEUR & MARKET
fashion environment
‘the fashion industry and us’ atelier
ATELIER
fashion business & strategy
FASHION IDENTITY & communication
all departmentsall departmentsall departments

12. 16
product based mentality
HOW TO BECOME A PROFESSIONAL
prototype inspiration book style book
garment collection plan
retail concept house style magazine assessments
campaign workshops event brand manual
trendbook booth for fashion fair brand strategy
research report illustrations theoretical backbone
semesters fabric portfolio patterns
collection book communication strategy fashion film pr-plan
quality manual toolshops production guide
buying plan brand concept collection
PROCESS BOOK

13. y17ear 1 | semester 1
THE FASHION WORLD AND ME
theoretical backbone, workshops & toolshops
inspiration book | prototype | style RESEARCH

14. 18
from this point on each department has its own programme
ME AND THE FASHION WORLD
year 1 | semester 2
production file | 3d design book | 3d presentation

15. 19
jeans product | jeans environment | jeans retail
THE FASHION INDUSTRY AND US
year 2 | semester 3

16. y20ear 2 | triptyCH
THE FASHION INDUSTRY AND US
3 weeks - 3 departments - 1 product: trend fair

17. 21
brand book | collection book | strategic business plan
THE FASHION INDUSTRY AND US
year 2 | semester 4

18. 22
FLEXIBLE PROGRAMME YEAR THREE & FOUR
year 4: graduation + minor/specialisation
minorsfor all departments specialisations
year 3: internship + minor/specialisation
brands &
identity
branding
collection
design
brands &
innovation
branding
international
production
management
fashionin
marketing
retail
management
make buy
management
textiles
fashion
visual
culture
fashion
theories
fashion
editorial
branding
exchange
3d
hypercraft
fashion
denim INDIVIDUALS
design
management
branding

19. 23
fashion visual culture | fashion editorial branding | individuals
students develop professional products which are presented and sold in the market
REALITY SCHOOL CONCEPT

20. 24
flexible programme
minor | specialisation | internship
TO BECOME A FASHION TALENT
year 3 4 | semester 5, 6 7
BRANDS
INNOVATION
Future thinking trough
craft trends by twentyone
AMFI students
Internship Process Book

21. 26
a wholesale brand
INDIVIDUALS
year 3 4

22. 27
FASHION DENIM
year 3 4
craftmanship and innovation

23. 28
FASHION EDITORIAL BRANDING
year 3 4
create a new fashion media brand

24. 25
a case study in China
INTERNATIONAL PRODUCTION
year 3 4

25. 29
graduation
TO BECOME A FASHION PROFESSIONAL
year 4 | semester 8

26. y31ear 4
AMFI TRANSIT
graduation event
exhibition | INSTALATIONS

27. 33
creative community
work by students, lecturers and alumni sold and exhibited
byAMFI STATEMENT STORE

28. 35
RESEARCH
fashion identity | virtual design | smart garments

29. 35
MASTER
FASHION ENTERPRISE CREATION

30. 36
industry education
IAF IFFTI
iaf | fit - new york | iffti

31. HOW CAN YOU JOIN US
selection procedure
MOTIVATION LETTER ASSIGMENT | INTERVIEW | ASSIGNMENT AT AMFI

32. FOR 2018-2019
REGISTER ON STUDIELINK
BEFORE 15 JANUARY 2018
W W W . S T U D I E L I N K . N L
|
4 SELECTION DAYS
DECEMBER - MARCH
W W W . H V A . N L / A M F I
|
FINAL SELECTION
RANKING NUMBER
MID-APRIL
HOW CAN YOU JOIN US
enrolment

33. TUITION FEE
|
BOOKS MATERIALS
DIGITAL CAMERA
LAPTOP
|
EXCURSIONS
HOW CAN YOU JOIN US
costs

34. 37
THE CREATIVE COMMUNITY AMFI
lecturers and students working together to showcase their talent

35. amfi.nl
hva.nl/amfi
hva.nl/amfi-int
facebook.com/amsterdamfashioninstitute
twitter.com/amfi