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03/28/17 1BBA-54D-Fearless
GROUP MEMBER’S
Name ID
Afsana Mahamuda BBA 054 16685
Faried Chowdury BBA 054 16671
Rimon Khan BBA 054 16679
Sonia Akter Tumpa BBA 054 16690
Niloy Saha BBA 054 16669
Group Name: Fearless
03/28/17
2
BBA-54D-Fearless
Creativity as a prerequisiteCreativity as a prerequisite
to innovationto innovation
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The creative process
 There are five stages of creative process:
1. PREPARATION
• The first stage is the idea of PREPARATION, the idea
that you are immersing yourself in the domain. If you
area musician you are absorbing a lot of the music that
is inspiring you to create this new piece. 
2. INCUBATION
• The second stage is what we call
the INCUBATION stage. In incubation this is when all
the information that you have gathered in the
PREPARATION stage really goes back.
3. INSIGHT
• The third stage is what most of the public think is a
classic signal or sign of a creative person, what is
called the INSIGHT stage or the insight step. 
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BBA-54D-Fearless
4. EVALUATION
• The fourth stage is this idea of EVALUATION. I
think it is an area that a lot of creative people
struggle with because often you have so many
ideas and you have a limited amount of time.
• So the evaluation stage is important because
this is where it requires self-criticism and
reflection
5. ELABORATION
• And then we have the final stage. This is
called ELABORATION. This is where Edison said
that it’s “1% inspiration and 99% perspiration”.
Now the elaboration stage is the 99%
perspiration stage. This is where you are
actually doing the work. 
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Creativity as-a-prerequisite-to-innovation-enterpreneurship nil

  • 2. GROUP MEMBER’S Name ID Afsana Mahamuda BBA 054 16685 Faried Chowdury BBA 054 16671 Rimon Khan BBA 054 16679 Sonia Akter Tumpa BBA 054 16690 Niloy Saha BBA 054 16669 Group Name: Fearless 03/28/17 2 BBA-54D-Fearless
  • 3. Creativity as a prerequisiteCreativity as a prerequisite to innovationto innovation
  • 11. The creative process  There are five stages of creative process: 1. PREPARATION • The first stage is the idea of PREPARATION, the idea that you are immersing yourself in the domain. If you area musician you are absorbing a lot of the music that is inspiring you to create this new piece.  2. INCUBATION • The second stage is what we call the INCUBATION stage. In incubation this is when all the information that you have gathered in the PREPARATION stage really goes back. 3. INSIGHT • The third stage is what most of the public think is a classic signal or sign of a creative person, what is called the INSIGHT stage or the insight step.  03/28/17 11 BBA-54D-Fearless
  • 12. 4. EVALUATION • The fourth stage is this idea of EVALUATION. I think it is an area that a lot of creative people struggle with because often you have so many ideas and you have a limited amount of time. • So the evaluation stage is important because this is where it requires self-criticism and reflection 5. ELABORATION • And then we have the final stage. This is called ELABORATION. This is where Edison said that it’s “1% inspiration and 99% perspiration”. Now the elaboration stage is the 99% perspiration stage. This is where you are actually doing the work.  03/28/17 12BBA-54D-Fearless