Bastiaan van de Werk, innovation expert and strategy consultant at bransoncompany shares some tips, tricks and thoughts about creative thinking and ideation. Most ideas are applicable for groups as well as individuals wanting to stretch their creative potential.

1. Creativity 101, Bastiaan van de Werk

2. Blue Ocean?

3. Fuzzy Logic?

4. The Creative Process
facts problems ideas solutions acceptence
order
diverge converge
CPS model!
Parnes, 1992!

5. Building Better Ideas
ADVANTAGES
identify strong points and
A positive aspects of an idea."
LIMITATIONS
identify concerns and"
L weak points of an idea"
UNIQUE
what needs
U QUALITIES
to be preserved?"
OVERCOME
LIMITATIONS
o 1. rank limitations"
2. in what ways...? how to…?"
Isaksen & Traffinger 1985!

6. What if…
“What if we combine
the headphones
with the tape player
and eliminate
the recorder function
altogether?”
Masura Ibuka

7. What if…
“What if we substitute
toddler for
housewife,
and adapt
the bright colours
from toys?
Joe mcVicker

8. Building Even Better Ideas
Eliminate!
Combine it with!
something!
something else! Modify or!
Magnify it!
Scamper
Adapt! Reverse or!
something! Rearrange it!
Substitute! to it! Put to some!
something! other use!
Isaksen & Traffinger 1985!

9. Mc-ample brand?! menu?!
adapt! big mag &! income?
paper bags! new items! rental!
+ licence!
expansion?!
quality?!
combined! storage of stacking?
ownership! eliminate
fries!
supplier!
differentiate?!
lethargy?!
rearrange
new partners!
architecture!

10. Playing Tip
Michael Michalko 1994!

11. 6 Thinking Hats positivity &
optimism
facts &
logic
new ideas
the big
picture
feelings &
caution
intuition
Edward !
de Bono 1985!

12. WWWW
W W W W
1. Who are the most important players?
2. What’s their role or stake?
3. What action should be taken?
4. Who will do this (and when)?

13. Forecasting
?!
?!
present
situation! ?!
now! future!

14. Backcasting
envisioned!
future!
BHAG
stage!
stage!
stage!
2010! 2020!

15. Backcasting Workshop
headline
headline
headline
headline
headline
headline
headline
headline
headline
ambition
situation
1Q
1Y
3Y
now
future