This document summarizes the key points from a blog post on the Linda Wine Reviews website. The blog discusses how to be a creative creator in the wine business. It provides 6 tips for increasing creativity, such as restricting yourself to one picture and message, rethinking problems from new viewpoints, collecting information before creating, staying positive, imagining different stories, and considering the audience's perspective. The goal of Linda Wine Reviews is to revolutionize and improve wine marketing by helping people appreciate and enjoy wine from a new perspective.

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''Schwarzenegger has worked
many thousands of hours to
build up his body. Your creative
capabilities are just the same.
They actually grow as they are
used.'' ­ Brian Tracy
Creativity

3. HELLO
Melinda Szabó
Linda Wine Reviews
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twitter @lindawinereview
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facebook.com/lindawinereviews
instagram.com/lindawinereviews

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wine
A LUXURY GOOD
To be the creative creator in wine business
you need to understand basic facts.

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YOUAS THE CREATIVE CREATOR
TODAY WE TALK ABOUT
As you are not in the Sahara in
a barrack prison, you have
endless possibilities to use your
creativity.

6. LINDA WINE REVIEWS
YOUAS THE CREATIVE CREATOR
TODAY WE TALK ABOUT
WHAT DO YOU NEED MORE?
YOU ALREADY KNOW:
the target audience
the social media tools
your target business profit
be unique
be creative

7. LINDA WINE REVIEWS
YOUAS THE CREATIVE CREATOR
TODAY WE TALK ABOUT
You're the sugar in my tea
The Animals, British band
why choose you?
Creativity makes the difference
between you and your competitors.

8. LINDA WINE REVIEWS
YOUAS THE CREATIVE CREATOR
TODAY WE TALK ABOUT
Why do people buy them?
they are hungry they have a lot of
extra money
you make them feel
special

9. LINDA WINE REVIEWS
YOUAS THE CREATIVE CREATOR
TODAY WE TALK ABOUT
''I still get excited about working with innovative and imaginative
people and their products, so this is something we continue to look
out for.''
Nick Fleming
wine and spirits buyer for London institution Harrods

10. LINDA WINE REVIEWS
YOUAS THE CREATIVE CREATOR
TODAY WE TALK ABOUT
6 points
to be more creative

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YOUAS THE CREATIVE CREATOR
TODAY WE TALK ABOUT
1. Restrict yourself
What does it mean?
One high quality picture + one
effective short message
What can be an effective message?
You make the wine lovers feel
special. Give them their needs.
NAPA
SUNSHINE

12. LINDA WINE REVIEWS
YOUAS THE CREATIVE CREATOR
TODAY WE TALK ABOUT
2. Rethink the problem
Einstein once said “If I had an hour
to solve a problem I’d spend 55
minutes thinking about the problem
and five minutes thinking about
solutions.”
Take your time to find the new
viewpoints. Open your mind.

13. LINDA WINE REVIEWS
YOUAS THE CREATIVE CREATOR
TODAY WE TALK ABOUT
3. Collect then work
It is easy.
First you go to the shop to buy the
ingredients, then you start to cook.
It is the same in creative work.
Step by step.
Make your research, then create.

14. LINDA WINE REVIEWS
YOUAS THE CREATIVE CREATOR
TODAY WE TALK ABOUT
4. Stay positive
CNN news: ''Computers will overtake
us when they learn to love''
Love is our biggest power. Feeling
of love or thinking about love was
shown to best encourage creative
thinking.

15. LINDA WINE REVIEWS
YOUAS THE CREATIVE CREATOR
TODAY WE TALK ABOUT
5. Make your fairytale
Let your brain to imagine different
ending stories about your creative
work. You can see how they
happen. The Big Bang Theory is the
same.
In your case you choose the best.

16. LINDA WINE REVIEWS
YOUAS THE CREATIVE CREATOR
TODAY WE TALK ABOUT
6. Step in their shoes
Even identical twins are different.
How about you?
Yes, this is the question that you put
to your audience.
The creative work that you create
should be checked by how useful it
is for the others. How can they use it
as an improvement tool in their life?

17. LINDA WINE REVIEWS
What is my target?
I want a revolution and improvement in wine business marketing.
I wanna see people appreciate and enjoy the wine from
a new perspective.

18. ABOUT LINDA
A strong connection with wines
and wine business was always
an important part of her life.
She is a highly qualified wine expert,
Copenhagen based.
Education:
Viticulture and Oenology Engineer
Distillery technician
WSET Award
Experiences:
Hungary, South Africa, New Zealand
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