* Vintage 2015 by tonnes and variety * Total value of export * Top 8 NZ wine importer countries * The main marketing targets * The key goals of the marketing strategy

1. Wine Market
NEW ZEALAND 2015
Copenhagen | Linda Wine Reviews

2. Hello
Melinda Szabó
Linda Wine Reviews
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3. Top facts
* Vintage 2015 by tonnes and variety
* Total value of export
* Top 8 NZ wine importer countries
* The main marketing targets
* The key goals of the marketing strategy
Data is taken from NZW annual Report 2015
Copenhagen | Linda Wine Reviews

4. Copenhagen | Linda Wine Reviews
Vintage 2015 by tonnes and variety
326,000 tonnes
SAUVIGNON BLANC 66%
PINOT NOIR 8%
CHARDONNAY 8.3%
PINOT GRIS 6.2%
MERLOT 2.7%
RIESLING 1.4%
SYRAH 0.5%
GEWÜRZTRAMINER 0.4%
CABERNET SAUVIGNON 0.3%
OTHER / UNKNOWN 6.0%

5. Copenhagen | Linda Wine Reviews
Total value of export
$1.42 BILLION

6. Copenhagen | Linda Wine Reviews
Top 8 NZ wine importer countries
USA ­ $372m
Australia ­ $362m
UK ­ $353m
Canada ­ $94m
Netherlands ­ $41m
China ­ $27m
Hong Kong ­ $17m
Germany ­ $10m

7. Copenhagen | Linda Wine Reviews
The main marketing targets
• USA and Canada
• Asia, in particular China,
Hong Kong, Singapore and Japan
• UK/Ireland
• Australia
• Mainland Europe

8. Copenhagen | Linda Wine Reviews
The key goals of the marketing strategy 1.
To develop strong relationships
with key trade, media and
educators, and to influence their
networks by bringing them on
visits to New Zealand.

9. Copenhagen | Linda Wine Reviews
The key goals of the marketing strategy 2.
To educate trade, media
and educators on the premium,
sustainable and diverse regions
and varieties of the country.

10. Copenhagen | Linda Wine Reviews
The key goals of the marketing strategy 3.
To build awareness of the
New Zealand wine brand by
providing information to trade,
media and educators.

11. Copenhagen | Linda Wine Reviews
The key goals of the marketing strategy 4.
To enhance strategy
development and winery insight
by providing market knowledge
to members.

12. Copenhagen | Linda Wine Reviews
The key goals of the marketing strategy 5.
To secure leverage funding
to support New Zealand
Winegrowers’ objectives

13. A strong connection with wines
and wine business was always
an important part of her life.
She is a highly qualified wine expert,
Copenhagen based.
Education:
Viticulture and Oenology Engineer
Distillery technician
WSET Award
Experiences:
Hungary, South Africa, New Zealand
About Linda
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