Creative Team Project defines sustainable consumption as meeting basic needs and improving quality of life while minimizing use of natural resources and toxic materials as well as waste and pollution emissions over a product or service's lifecycle to ensure future generations' needs are also met. Climate change and pollution are cited as important issues sustainable consumption addresses. The focus is on electricity consumption and generation in the UK, where per capita consumption was 6062 kWh in 2008, equating to 3255.294 kg of CO2 emissions per year. Generating electricity in a sustainable way is highlighted as an effective means of increasing sustainable consumption.