Creative media 3.27.13
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This document provides examples of creative media placements and executions from various brands: 1) A 2012 Mad Men collection was debuted on a NY to LA flight, turning the plane aisle into a runway with branded items. Passengers shared photos on social media. 2) Augmented reality newspapers and experiences bring print ads and branding to life through new technologies. 3) Puma sponsored workout stations on the music streaming service Pandora that included audio ads and visual banners promoting Puma athletic gear.
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Creative media 3.27.13
- 1. CREATIVE MEDIA! Examples of creative media placements / executions
- 2. Brand Mashup • 2012 Mad Men collection was debuted on a NY to LA flight, turning the airplane aisle into a catwalk. • Included Mad Men branded napkins, placemats and even a special cocktail menu (of course) for the flight. • Passengers took pictures and uploaded to Facebook, twitter, and other social media networks. #BRMadLive Link to You Tube video
- 3. Augmented Reality Newspapers • Philadelphia Inquirer • New technology brings print ads to life • Future of newspapers? Link to You Tube video
- 4. Augmented Reality Experiences • Experiential marketing • Creating an experience with a brand • Creates social sharing / content • AppShaker case studies • Disney in Times Square
- 5. Puma & Pandora • Pandora launched a series of workout stations • 80’s cardio, hard-rock strength training, country fitness and alternative endurance training. • PUMAGILITY, PUMA sponsored every workout station on Pandora throughout the month of February • Pandora listeners using mobile devices or the Web will see PUMA ads on Pandora’s workout genre tab, inside each workout station, along with PUMAGILITY banners and skins. • Audio ads played every hour
- 6. Burt’s Bees Billboard • Before & After billboard • Minneapolis was selected as the test city because of its quirky reputation and cold, dry-skin-friendly, climate. • Billboard was affixed with post-it notes; 1,300, in fact. • Each piece of paper had a $3-off coupon on the back. • As each sticky note was removed, a new, glowing face was revealed • Link to video • Created by Baldwin& (Raleigh Agency)
- 7. Billboards • Design • Smells • Steak • Blueberry Muffins • Designed by Boone/Oakley (Charlotte) • Obie Award winner • OAAA Creative Center
- 8. Others… • Billboard recycling into bags • Cover tips wrap to ad • Stickers in magazine • Web key (jumpdrive) mailer
Editor's Notes
- Since I am on the email list for Banana Republic, I received an email about the launch and to check out the hashtag #BRMadLive to follow the launch of the collection. Once I went online, I noticed all three brands promoting the event, as well as the show’s season premiere on March 25th. It was picked up by several bloggers and fashion writers for days prior and after the actual event. Since only a few designs were shown, Banana Republic has been following up with additional footage, behind the scenes photos and additional content on the collection. http://www.youtube.com/watch?v=d5yn6ExG16s
- http://www.youtube.com/watch?v=qk6er5IJzsU
- http://appshaker.co.uk/case-studies/ http://www.youtube.com/watch?v=DRRu5dKRfTU&feature=player_embedded
- Read more: http://www.mediapost.com/publications/article/190519/passersby-help-burts-bees-billboard-show-before-a.html#ixzz2OcCoIvv3Vinyl was repurposed at Durham School of the Arts to catch rainwater for the urban garden. Video made and marketed on the recycling of the billboard.