The document discusses the components of a creative marketing presentation including defining goals and objectives, conducting a competitor analysis, and creating engaging content. It explains that creative marketing involves using tools like music, images, and symbols to generate consumer interest in a product, rather than just slogans and logos. The findings indicate that while unique marketing approaches were important before the internet, digital marketing is now a critical part of success. Therefore, businesses need to implement both creative and digital strategies to prosper over the long run.
3. What is creative marketing
• Creative advertising is not just about coming up with catchy slogans
or designing an attractive logo for a company.
• Instead, it involves the use of tools such as music, sound effects,
symbols, and images in order to make consumers interested in buying
a product.
• It is a process from story telling to story sharing
• "launching fresh unusual concepts in the marketing process"
4. FINDINGS
• A unique marketing approach was the only thing that could move the
market before the internet came around.
• Everything changed when the internet came along, and today digital
marketing seems to be all anybody can speak about
• It indicates that if you want to make it through and prosper in this
creative digital age, you will need to implement a mix of creative and
digital marketing strategies into your business.
• In order for your company to be successful over the course of time,
you will need both an engaging visual stimulus and a promotional
plan that can be put into effect..
