ICARUS-Meeting #20 | The Age of Digital Technology: Documents, Archives and S...
Creative london inspiration_references_2013_01
1. CREATIVE
FOOD Andrew
Millar
JANUARY
2013
A
mixed
bag
of
stuff
we
like
for
you
to
feed
on
2. On the menu:
MARK YOUR TERRITORY •
DISCOVERABL.ES • PICASSO LIGHT
DRAWINGS • PICIT 24 • TEACHING RESCUE
DOGS TO DRIVE • ATOMIC LIGHTING TUBES
• EHARMONY UX FAIL • THE BIG INTERNET
MUSEUM • BACKRWALLACE & GROMIT GOOGLE+
HANGOUTS • CLOUDS OVER CUBA • SHIT LONDON
CAMPAIGN • PORTABEE • YOUR TEXT HERE
JANUARY 2013
• LA VILLE MOLLE • DIGIPILL • MOVIE MIMIC
• REAL LIFE PAY IT FORWARD • DISH.FM • NATURE
TRAIL • UNMANNED • BIRDHOUSE ROOFTILE •
CATROULETTE • THE SILENT HISTORY •
NYPD APP • REMEMBER WHAT GENERAL
WOO SAID… • MONOPOLY FACEBOOK
CAMPAIGN • FAT & FURIOUS
BURGER • TOY STORY
REMAKE
CREATIVE
FOOD:
JANUARY
2013
3. Mark Your
Territory
Mark
Your
Territory
is
an
applicaRon
that
allows
users
to
check
in
to
Foursquare
locaRons
by
‘peeing’
over
a
designated
marker.
The
app
uRlises
an
Arduino
combined
with
a
QR-‐enabled
app,
which
work
together
to
translate
into
Foursquare
acRvity.
This
is
a
really
interesRng
(and
slightly
mad)
example
of
experimentaRon
with
exisRng
pla[orms.
Mark
Your
Territory
demonstrates
new
ways
to
push
the
boundaries
in
digital
products,
as
well
as
social
interacRons.
hKp://dwig.lmc.gatech.edu/projects/Quitmeyer/myt/
main.php
CREATIVE
FOOD:
JANUARY
2013
4. Discoverbl.es
Discoverabl.es
is
a
new
pla[orm
that
helps
young
people
idenRfy,
develop
and
improve
their
key
strengths
and
skills
through
a
gamified
approach,
before
becoming
browsable
to
potenRal
employers
or
investors.
Very
interesRng
project
to
keep
an
eye-‐on,
run
by
youth
charity
Spark+MeKle.
The
design
was
by
Pixelgroup,
whilst
funding
has
been
provided
by
the
Design
Council
and
Nominet
Trust
as
part
of
their
Working
Well
Challenge.
There
have
been
a
few
similar
pla[orms
created
lately,
showing
a
response
to
a
growing
issue
(youth
unemployment).
This
soluRon
mimics
elements
of
social
x
media
sites
(such
as
Facebook)
and
rewards
through
gamified
behaviour
–
both
appealing
to
the
target
audience.
hKp://discoverabl.es/
CREATIVE
FOOD:
JANUARY
2013
5. Picasso Light
Drawings from
1949
Light
drawings
were
at
their
peak
around
ten
years
ago
with
the
increased
availability
of
high-‐end
digital
SLR
cameras,
giving
users
the
opportunity
to
experiment
with
shuKer
speeds
–
without
the
cost
impact
of
previous
film
cameras.
An
amazing
insight
in
to
what
a
true
innovator
Picasso
was,
creaRng
light
drawings
way
back
in
1949.
hKp://www.designboom.com/art/pablo-‐picassos-‐light-‐
drawings-‐from-‐1949/
CREATIVE
FOOD:
JANUARY
2013
6. App: PicIT 24 –
Share Photos
and Quotes
Mobile
phone
applicaRon
that
offers
users
the
opportunity
to
scale
their
social
networks
if
they
feel
that
there
is
far
too
much
informaRon
being
shared.
The
applicaRon
reflects
the
growing
negaRve
feeling
that
social
networks
are
becoming
too
obsessive
and
intrusive.
As
a
result
the
app
empowers
the
user
by
giving
them
the
means
x
to
take
control
of
their
social
feed.
hKps://itunes.apple.com/us/app/picit24-‐share-‐photos-‐
quotes/id582664681?l=ru&ls=1&mt=8
CREATIVE
FOOD:
JANUARY
2013
7. Teaching Rescue
Dogs To Drive…
Campaign
from
the
The
Society
for
the
PrevenRon
of
Cruelty
to
Animals
(SPCA)
in
conjuncRon
with
Mini
Cooper,
in
which
a
program
has
been
created
for
Australian
television
in
which
three
rescue
dogs
–
Porter,
Monty
and
Ginny
–
are
taught
to
drive.
Really
interesRng
project
with
the
intenRon
of
dispelling
preconcepRons
that
abandoned
animals
are
less
worthy,
whilst
increasing
levels
of
animal
adopRon.
x
hKp://www.designboom.com/technology/rescue-‐dogs-‐
learn-‐how-‐to-‐drive-‐a-‐car/
CREATIVE
FOOD:
JANUARY
2013
8. Atomic Lighting
Tubes by
Emandes Studio
Polish
based
Emandes
Studio
have
created
a
composite
lighRng
system
allows
users
to
connect
standardised
light
finngs
to
create
an
endless
number
of
lighRng
layouts.
InteresRng
approach
to
design,
providing
a
simple
framework
for
users
to
create
their
own
product
in
varying
levels
of
complexity
that
suits
their
need.
hKp://www.designboom.com/design/atomic-‐lighRng-‐
tubes-‐by-‐emandes-‐studio/
CREATIVE
FOOD:
JANUARY
2013
10. The Big Internet
Museum
A
brilliantly
simple
navigable
Rmeline
that
documents
the
emergence
of
the
internet,
through
to
major
developments
and
cultural
impacts.
No
surprises
that
the
‘exhibiRon’
can
only
be
visited
online.
This
offers
a
great
opportunity
for
genng
clients
up
to
speed
with
progression
and
user
internet
behaviour,
in
which
introducRons
are
given
to
ChatrouleKe
and
TwiKer.
x
hKp://www.thebiginternetmuseum.com/
CREATIVE
FOOD:
JANUARY
2013
11. BACKR
Backr
is
a
free
networking
tool
that
connects
users
in
and
out
of
work
to
new
industries
that
they
are
interested
in,
whilst
also
facilitaRng
social
mobility.
Users
have
the
opportunity
to
expand
their
working
networks
by
aKending
‘meet-‐ups’,
exposing
them
to
established
members
of
the
industry
they
are
looking
to
migrate
to.
This
is
a
brilliant
tool
to
help
users
gain
confidence
and
expose
themselves
to
wider
networks
of
people,
providing
the
opportunity
to
pursue
work
they
are
passionate
about.
hKp://www.backr.net/
CREATIVE
FOOD:
JANUARY
2013
12. Wallace &
Gromit Google+
Hangouts
Fun
campaign
for
Google
Hangouts
in
partnership
with
Aardman
studios
to
create
a
themed
animaRon
–
connecRng
characters
from
Wallace
&
Gromit,
Chicken
Run
and
Creature
Comforts
over
the
pla[orm
for
Christmas.
Yet
more
great
work
for
Google,
who
have
recently
created
an
array
of
successful
products,
all
of
which
has
a
strong
unified
design
and
interacRon
language.
hKp://familyhangouts.withgoogle.com/
CREATIVE
FOOD:
JANUARY
2013
13. Clouds Over
Cuba
An
interacRve
documentary
in
which
users
can
relive
the
Cuban
Missile
Crisis,
whilst
exploring
a
document
dossier,
giving
users
further
insight
in
to
the
historical
event.
The
documentary
also
depicts
a
‘What
If..”
scenario,
in
which
users
view
a
potenRal
future
should
the
crisis
have
had
materialised.
The
design
creates
a
slickly
executed
and
fully
immersive
experience,
in
which
users
can
skim
or
deep
dive.
As
a
result,
the
narraRve
caters
for
all
audiences,
allowing
engaged
users
to
discover
more
should
they
choose
to.
hKp://cloudsovercuba.com/
CREATIVE
FOOD:
JANUARY
2013
14. ‘Shit London’
Campaign
TwiKer
campaign
for
the
launch
of
‘Shit
London
2’,
in
which
copies
of
the
book
are
hidden
around
London
and
photographed
to
be
shared
with
followers.
A
great
way
to
engage
users
and
reward
followers,
whilst
at
the
same
Rme
being
relaRvely
inexpensive.
hKps://twiKer.com/shitlondon
CREATIVE
FOOD:
JANUARY
2013
15. Portabee – First
Mass Market 3D
Printer?
Portabee
is
potenRally
the
first
3D
printer
that
will
appeal
to
a
wider
consumer
market
–
available
with
a
highly
compeRRve
price
tag
of
of
approximately
£325.00,
with
PLA
(resin)
cartridges
cosRng
around
£20.00
a
kilogram.
Although
the
Portabee
is
less-‐than
aestheRcally
appealing
(looking
like
something
produced
from
the
creators
of
the
x
robot
‘Short
Circuit’)
it
is
an
exciRng
step
towards
the
realisaRon
of
personal
fabricaRon
becoming
readily
available
to
the
average
consumer.
hKp://portabee3dprinter.com/
CREATIVE
FOOD:
JANUARY
2013
16. Your Text Here
An
outdoor
installaRon
as
part
of
a
‘Dlectricity’
–
a
Detroit
outdoor
art
fesRval
–
in
which
users
could
acRvely
parRcipate
by
sending
text
messages
to
www.yourtexthere.org
in
order
to
see
their
submission
projected
on
the
façade
of
a
building.
The
project
allowed
users
to
submit
messages
via
mobile
or
web,
giving
them
the
opportunity
to
express
themselves
openly.
Users
are
able
to
break
away
from
the
usual
role
of
receiving
informaRon
(through
adverRsing,
etc)
and
‘talk
to
the
city’
instead.
hKp://www.unstablespace.com/spaRalpracRce/your-‐text-‐
here/
CREATIVE
FOOD:
JANUARY
2013
17. La Ville Molle
…which
basically
translates
to
‘The
Sov
City’
is
an
outdoor
installaRon
that
quesRons
the
hardness
of
city
environments,
in
which
a
water
bed
is
hidden
under
the
pavement.
The
project
gives
passers-‐by
a
completely
different
experience
from
their
usual
route,
offering
the
chance
to
play
and
interact
with
surrounding
pedestrians
in
the
form
of
an
urban
playground.
hKp://vimeo.com/24123292
CREATIVE
FOOD:
JANUARY
2013
18. Digipill
An
app
that
allows
users
to
change
their
mood
by
listening
to
formulaRc
mixes
of
music
and
language,
specifically
selected
to
affect
the
users
state
of
mind.
Users
simply
choose
an
issue
they
would
like
help
with,
in
the
form
of
a
‘digipill’,
which
they
listen
to
in
order
to
alter
their
current
percepRon.
Pills
vary
widely
from
‘Slim
to
Thin’
(prescribed
for
moRvaRon)
to
‘Babe
Magnet’
(prescribed
for
irresisRbility),
packaged
in
the
app
clinically
yet
beauRfully,
with
some
lovely
interacRons.
The
app
provides
an
interesRng
example
of
music
x
packaged
loosely
as
‘medicaRon’,
used
as
portable
‘therapy’
to
help
users
transiRon
from
one
mood
to
another.
hKp://portabee3dprinter.com/
CREATIVE
FOOD:
JANUARY
2013
19. Movie Mimic
A
personal
project
from
a
group
of
friends,
which
combines
photography,
travel,
and
a
passion
for
films,
in
which
the
locaRons
from
famous
scenes
are
visited
and
recreated.
A
fun
project
that
exposes
‘photoshopping’
in
the
industry
in
order
to
create
the
‘prefect’
scene,
and
a
great
example
of
user-‐generated
project
that
has
created
a
cult
following.
hKp://www.moviemimic.com/
CREATIVE
FOOD:
JANUARY
2013
20. Real Life Pay It
Forward
An
amazing
find,
in
which
a
giv
card
and
hand-‐wriKen
message
has
been
found
upon
a
Foyles
bookshelf.
A
lovely
example
of
a
random
act
of
kindness
for
a
complete
stranger,
providing
an
unexpected
delight.
This
also
shows
the
heightened
personal
touch
from
use
of
a
leKer,
in
a
world
where
we
are
increasingly
losing
touch
with
past
forms
of
communicaRon.
The
finder
iniRally
tweeted
this
image,
however
it
was
discovered
by
the
official
Foyles
twiKer
account
who
immediately
retweeted,
sharing
the
story
with
a
wider
audience.
hKps://twiKer.com/Foyles/status/286504671844118528
CREATIVE
FOOD:
JANUARY
2013
21. Dish.fm
A
mobile
app
that
helps
discover
the
best
dishes
at
the
restaurant
of
their
choice,
guiding
users
with
Rps
pulled
in
from
Yelp,
Foursquare,
Tripadvisor
(coming
soon)
and
user-‐
generated
content.
Currently
there
are
more
than
three
million
reviews
for
San
Francisco
and
New
York,
with
plans
to
expand
over
the
coming
months
to
include
other
US
and
European
ciRes.
An
interesRng
start-‐up
that
has
received
high
recogniRon,
that
essenRally
allows
users
to
‘try’
(well,
almost)
before
they
buy.
x
hKp://dish.fm/
CREATIVE
FOOD:
JANUARY
2013
22. Nature Trail –
Great Ormond
Street Hospital
Great
Ormond
Street
Hospital
have
installed
an
integrated
LED
wall
which
illuminates
with
various
animals,
engaging
children
on
the
wall
to
the
operaRng
theatre.
The
main
benefit
is
providing
a
posiRve
distracRon
from
an
otherwise
stressful
moment,
creaRng
a
calming
atmosphere
for
not
only
the
children
going
in
to
surgery,
x
but
the
family
with
them.
The
project
has
been
brilliantly
received,
and
will
therefore
be
expanded
throughout
the
hospital
in
the
coming
years.
hKp://www.jasonbruges.com/projects/
uk-‐projects/nature-‐trail
CREATIVE
FOOD:
JANUARY
2013
23. Unmanned
An
interacRve
story
in
which
users
have
to
make
choices
and
complete
tasks
that
influence
their
path
through
the
storyline.
Think
an
online
game
version
of
‘choose
your
own
adventure’.
The
design
puts
users
at
the
very
heart
of
the
narraRve,
in
which
every
choice
they
make
affects
the
progression
through
the
storyline.
hKp://unmanned.molleindustria.org/#
CREATIVE
FOOD:
JANUARY
2013
24. Catmoji
Catmoji
is
a
social
pla[orm
–
similar
to
Pinterest
–
dedicated
to
cat
enthusiasts
on
the
internet,
full
of
images,
GIFs
and
videos.
Users
join
and
browse
the
‘catmunity’
aver
they
have
created
their
own
profile
and
set
their
personal
‘catvatar’,
In
turn
adding
‘emojis’
to
each
image
to
detail
who
the
image
makes
them
feel.
Considering
the
popularity
of
cats
on
the
internet,
it
is
a
wonder
that
such
a
pla[orm
has
not
been
created
sooner.
A
brilliant
example
of
a
specialist
community
being
formed
online,
facilitated
by
the
internet.
x
hKp://catmoji.com/
CREATIVE
FOOD:
JANUARY
2013
25. Birdhouse
Rooftile
A
beauRful
example
of
design
language,
in
which
designers
are
increasingly
accommodaRng
natural
environments.
Very
simple,
but
very
clever.
hKp://www.designboom.com/design/birdhouse-‐roovile-‐
by-‐klaas-‐kuiken/
CREATIVE
FOOD:
JANUARY
2013
26. Catroulette
Brilliant
pla[orm
to
help
unwanted
cats
find
adopRon.
Users
are
randomly
shown
a
variety
of
cats
that
are
looking
for
homes,
in
which
they
can
apply
to
adopt
or
skip.
x
hKp://catrouleKe.be/
CREATIVE
FOOD:
JANUARY
2013
27. The Silent
History
A
digital
book
in
which
the
story
is
told
over
‘daily
episodes’
in
which
the
user
receives
a
daily
update
of
around
15
minutes
extra
reading
Rme,
restraining
their
progress
with
the
story.
Readers
who
want
to
discover
more
can
unlock
extra
content
in
the
form
of
‘field
reports’
when
they
are
in
a
specific
locaRon,
hidden
across
the
world.
This
is
a
great
example
of
a
digital
reading
experience
that
x
couples
visuals,
locaRons
and
Rme
within
the
story.
The
opportunity
to
discover
more
greatly
rewards
engaged
readers
by
completely
immersing
them
in
the
storyline
through
the
locaRon.
hKp://www.psy.com/2013/01/geo-‐locaRon-‐digital-‐book.html
CREATIVE
FOOD:
JANUARY
2013
28. NYPD App
New
York
Police
Department
have
recently
embraced
digital
service
design,
using
Facebook
and
TwiKer
as
tools
to
announce
recent
crimes,
and
reach
out
to
local
communiRes
for
support.
ConRnuing
on
from
this
innovaRve
development,
they
have
now
released
an
easy-‐to-‐use
mobile
applicaRon
to
deliver
news
and
informaRon
to
locals.
Users
of
the
app
can
explore
most-‐wanted
criminals,
up-‐to-‐
date
crime
staRsRcs
relevant
to
their
local
area
or
subway
staRon.
The
app
also
features
a
buKon
pushing
users
to
the
NYPD
Facebook
page
and
even
a
recruitment
feature.
This
is
a
strong
example
of
public
services
embracing
social
media
to
contact
communiRes,
whilst
also
providing
clear
transparency
to
what
is
going
on
in
the
user’s
local
area.
Oven
the
public
sector
tend
to
struggle
digitally,
however
the
NYPD
transiRon
has
provided
a
successful
transformaRve
service.
hKp://www.psy.com/2013/01/nypd-‐crime-‐reporRng-‐app.html
CREATIVE
FOOD:
JANUARY
2013
29. ‘Remember what
Sensei Wu Said’:
An Email From
Lego…
Seven
year
old
Luka
had
saved
hard
for
his
favourite
Lego
toy,
however
he
managed
to
lose
one
of
his
minifigures
whilst
old
shopping
with
his
dad.
x
Luka
wrote
to
Lego,
who
responded
with
a
kind
and
personal
message
using
language
from
the
Ninjago
Lego
sub-‐brand.
They
also
enclosed
a
replacement
minifigure
and
a
bonus
villain
to
baKle
with.
An
all
round
lovely
story.
hKps://twiKer.com/simonapps/status/
288281355861762048
CREATIVE
FOOD:
JANUARY
2013
30. Monopoly
Facebook
Campaign
A
cute
Facebook
campaign
in
which
users
vote
by
‘Liking’
their
favourite
original
Monopoly
token
in
order
to
save
it
from
being
sent
to
jail.
Fans
also
vote
for
their
favourite
token
that
will
replace
the
jailed
item,
giving
a
crowd-‐sourced
twist
to
a
classic
and
much
loved
game.
This
is
a
great
way
of
sRrring
interest
in
an
extremely
popular
game
that
has
become
an
insRtuRon.
Empowering
fans
with
a
such
a
decision
fosters
ownership,
in
which
each
voter
has
a
voice
in
the
brands
future.
hKp://www.facebook.com/monopoly?fref=ts
CREATIVE
FOOD:
JANUARY
2013
31. Fat & Furious
Burger
Granted
we
are
all
a
bit
bored
of
the
recent
obsession
with
gourmet
fast
food,
however
this
blog
sandwiches
art
between
two
bits
of
bread.
A
recent
cultural
interest
that
has
been
taken
to
new
extremes.
hKp://fatandfuriousburger.com/
CREATIVE
FOOD:
JANUARY
2013
32. Toy Story Live
Action Remake
A
real
labour
of
love
from
Jonason
Pauley
and
Jesse
PeroKa
who
have
remade
the
original
Toy
Story
word
for
word,
scene
for
scene.
The
homage
features
child
family
members
and
the
original
voices
from
the
original
CGI
release,
taking
two
years
to
create.
This
is
an
ulRmate
example
of
fan
creaRvity,
reinterpreRng
the
original
story
in
a
new
medium.
hKp://www.youtube.com/watch?v=5G0j_Huv2Fg
CREATIVE
FOOD:
JANUARY
2013
