Creative london inspiration_references_2013_03

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Creative london inspiration_references_2013_03

  1. 1. CREATIVE FOOD Andrew  Millar  MARCH  2013  A  mixed  bag  of  stuff  we  like    for  you  to  feed  on  
  2. 2. On the menu: ENEGY PARASITES • BURBERRY SCANNABLE TAGS • BITPONICS • TEEMO • WINDOWS OF NEW YORK • LULLABY FACTORY • A MILLION TIMES MARCH 2013 FACEBOOK DEMOCRACY? • AVOID THE SHOPPING CROWD • SHARETAPES • DODO MAGAZINE • ADIDAS INTERACTIVE FASHION WEEK • ADIDAS ARCHIVE • AUTOMATICCREATIVE  FOOD:  MARCH  2013  
  3. 3. Energy Parasites    Energy  parasites  look  to  repurpose  wasted  energy  and  apply  it  in  new  applicaOons.      This  parOcular  product  harvests  energy  from  electromagneOc  fields  in  order  to  recharge  baHeries.  Such  fields  can  be  found  around  power  supplies,  mobile  phones  and  coffee  machines.      The  current  applicaOon  is  preHy  interesOng,  however  the  opportuniOes  for  these  devices  are  very  exciOng  when  you  consider  embedding  the  technology  in  products  such  as  mobile  phones.      hHp://popupcity.net/2013/02/parasite-­‐energy-­‐harvesters-­‐turn-­‐the-­‐city-­‐into-­‐a-­‐power-­‐plant/   CREATIVE  FOOD:  MARCH  2013  
  4. 4. Burberry:Scannable Tags    Burberry  have  created  a  personalised  brand  experience  that  reveal  the  story  behind  the  consumer’s  purchased  item.    The  ‘Made  To  Order’  range  features  a  personalised  name  plate  embedded  with  technology  similar  to  RFID  tags.  Customers  can  then  view  the  story  behind  their  product,  which  is  acOvated  in-­‐store  or  using  a  smart  phone.      hHp://www.psS.com/2013/02/burberry-­‐scannable-­‐tags.html   CREATIVE  FOOD:  MARCH  2013  
  5. 5. Bitponics    Bitponics  is  a  product-­‐service  system  that  facilitates  urban  farming  by  making  it  convenient  and  manageable.  Push  noOficaOons  from  the  accompanying  app  provides  helpful  reminders  -­‐  no  more  returning  home  to  withered  and  dead  plants.    Plants  are  monitored  using  the  ‘Bitponics  Base  StaOon’  which  collates  data  to  be  accessed  remotely  using  a  digital  device.  A  social  layer  allows  user  to  share  photos  and  provide  feedback  to  the  wider  Bitponics  community.        hHp://www.bitponics.com/   CREATIVE  FOOD:  MARCH  2013  
  6. 6. Teemo    Teemo  offers  a  gamified  and  socialised  service  that  helps  user’s  exercise  anyOme,  anywhere.    The  user  selects  missions  to  achieve  (ie.  Climb  Everest)  in  which  they  complete  specially  designed  exercises  for  their  present  scenario.  Missions  can  be  socialised  with  friends,  who  can  join  in  or  simply  provide  support.      The  app  moves  beyond  convenOonal  point  and  leaderboard  schemes  associated  with  gamificaOon,  by  fostering  supporOve  connecOons  with  friends  and  family.        hHp://goteemo.com/   CREATIVE  FOOD:  MARCH  2013  
  7. 7. Windows ofNew York    A  weekly  blog  that  collects  illustraOons  of  New  York’s  windows,  along  with  the  original  address.      A  simple  yet  beauOful  collecOon  of  work,  that  provides  a  poignant  point  of  view  on  New  York.      hHp://windowsofnewyork.com/   CREATIVE  FOOD:  MARCH  2013  
  8. 8. Lullaby Factory    A  fantasy  landscape  installed  at  Great  Ormond  Street  Hospital,  allowing  visitors  and  staff  to  explore  a  curious  world  around  them.      Pipe  instruments  intermiHently  release  calming  sounds  around  the  hospital  grounds,  and  listening  posts  offer  the  opportunity  to  listen  to  the  outside  world.      The  installaOon  transforms  the  façade  of  the  building  into  an  interacOve  experience,  offering  escapism  and  fun.      hHp://www.studioweave.com/projects/the-­‐lullaby-­‐factory/#.UTRnpxn-­‐M18   CREATIVE  FOOD:  MARCH  2013  
  9. 9. A Million Times    InstallaOon  that  displays  Ome  in  the  form  of  a  series  of  analogue  clocks  -­‐  programmed  using  an  iPad  –  which  sync  together  to  form  visual  numbering.      hHp://www.itsnicethat.com/arOcles/humans-­‐since-­‐1982-­‐a-­‐million-­‐Omes   CREATIVE  FOOD:  MARCH  2013  
  10. 10. The rise ofFacebookdemocracy?    Local  government  in  Helsinki  used  a  Facebook  ‘like’  mechanism  to  test  public  opinion  for  a  government  funded  Guggenheim  Museum  proposal.    Unlike  Facebook,  there  was  inclusion  of  a  ‘dislike’  buHon  to  give  voice  to  the  opposiOon.          Most  importantly,  the  voOng  mechanic  invites  people  to  engage  with  local  issues  that  affect  their  community.      However,  if  such  systems  developed  and  were  to  be  officially  adopted  by  Facebook,  there  is  danger  that  the  social  network  will  have  too  much  informaOon  surrounding  users.    popupcity.net/2013/02/crowdsourced-­‐urbanism-­‐in-­‐helsinki-­‐the-­‐rise-­‐of-­‐facebook-­‐democracy/   CREATIVE  FOOD:  MARCH  2013  
  11. 11. Avoid theshopping crowds    ‘Avoid  the  shopping  crowds’  aggregates  check-­‐ins,  photo  uploads,  hashtags  and  other  locaOon  based  social  media  interacOons.      The  collected  data  is  translated  to  esOmate  the  congesOon  in  popular  shopping  areas  in  Amsterdam.  This  demonstrates  a  case  of  ‘anO-­‐social’  media    movement  in  which  data  becomes  a  useful  tool  for  visitors.        hHp://avoidtheshoppingcrowds.com/   CREATIVE  FOOD:  MARCH  2013  
  12. 12. Sharetapes    Sharetapes  offers  a  cool  service  that  brings  back  the  sharing  of  ‘mixtapes’  –  a  nostalgic  interacOon  we  have  almost  forgoHen.      Users  purchase  card  mixtapes’  that  can  be  shared,  in  which  SpoOfy  playlists  are  acOvated  using  NFC  technology  or  by  scanning  a  QR  code.    hHp://www.sharetapes.com/   CREATIVE  FOOD:  MARCH  2013  
  13. 13. Dodo Magazine    New  digital  magazine  Dodo  has  created  a  treasure  hunt  campaign  in  which  users  collaborate  to  find  the  first  and  only  printed  copy.      Finding  the  hidden  magazine  acOvates  the  digital  ediOon  for  download.  The  campaign  launches  on  the  5th  April,  so  definitely  one  to  keep  an  eye  on  for  developments.    hHp://www.dodomagazine.com/   CREATIVE  FOOD:  MARCH  2013  
  14. 14. Adidas:InteractiveFashion Week    During  New  York  Fashion  Week,  adidas  launched  an  integrated  campaign  for  their  new  Y-­‐3  range.  The  launch  was  teased  through  owned  and  social  channels,  driving  anOcipaOon  for  the  interacOve  mulO  screen  event.      Users  could  stream  the  launch  event  live,  choosing  their  own  camera  over  mulOple  devices,  in  which  featured  items  and  looks  could  be  automaOcally  added  to  Pinterest  boards.          hHp://www.psS.com/2013/02/adidas-­‐interacOve-­‐fashion-­‐week.html   CREATIVE  FOOD:  MARCH  2013  
  15. 15. Adidas: Archive    Adidas  have  created  an  online  interacOve  archive  that  celebrates  their  rich  brand  history  in  the  form  of  a  digital  museum.    Visitors  can  create  products  to  create  their  own  private  exhibiOon,  immersing  themselves  into  adidas’  heritage.          hHps://www.adidas-­‐archive.org/#/home   CREATIVE  FOOD:  MARCH  2013  
  16. 16. Automatic    Cars  can  alienate  users  when  compared  to  the  informaOon  we  are  exposed  to  by  our  smartphones.  Basic  informaOon  is  represented  using  a  series  of  lights  placed  on  the  dashboard.      AutomaOc  works  with  a  smart  device  which  plugs  into  a  car  data  port,  synchronised  with  a  mobile  app.  Data  is  translated  to  become  relevant  to  the  the  user,  represenOng  informaOon  using  a  series  of  clear  diagrams,  telling  us  more  about  our  vehicles  and  driving  habits  than  ever  before.      In  the  case  of  an  accident,  the  ‘Crash  Alert’  service  provides  an  automaOc  emergency  response  –  potenOally  saving  the  life  of  the  user.      hHp://www.automaOc.com/   CREATIVE  FOOD:  MARCH  2013  
  17. 17. COME AGAIN SOONCREATIVE  FOOD:  MARCH  2013  

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