We love using the word "Disruptive" in advertising all the time, but what does it actually mean?

2. Means turning the ordinary and expected in extraordinary and unexpected.
Ordinary buses, ordinary cross-walks, expected posters, expected displays.

3. It makes sense for a ZOO to use a
snake squeezing a bus to promote it’s
new reptile centre.
It makes sense for TOBLERONE
to use a bike stand that looks
like their chocolate bar.
It makes sense for a
MCDONALDS to use stripes
that look like their fries.
It makes sense for NIKE to
block escalators so people
are forced to use the stairs.
It makes sense for an ELECTRIC
TOOTHBRUSHCOMPANY to use the
bristles on a street cleaner.
It makes sense for DUREX
to advertise XL condoms
at a urinal this way.

7. 1. The expression or
application of human
creative skill and
imagination, typically in
visual form, to produce
works appreciated for their
beauty or emotional power.
the action or business of
promoting and selling
products or services,
including market research
and advertising.