GARY YARBROUGH   Community Management Portfolio
UBCProspectiveUndergraduatesFacebook
UBC Prospective UndergraduatesFacebook              Strategic           Engagement     Showcasing University      highligh...
UBC Prospective UndergraduatesFacebookCleverCampaigningDevelopingcontests, makingopportunities forfollowers to be creative...
UBC Prospective UndergraduatesFacebook             Audience            Interaction      Engaging followers          and ex...
UBC ProspectiveStudent MarketingTwitter                    Member of UBC Marketing team on                    Hootsuite, m...
UBC Prospective Student Marketing                           Twitter                       Trend                      Setti...
Vancouver Heritage Foundation   Facebook
Vancouver Heritage Foundation FacebookConnecting to core valuesUsing modern and past imagery to promote interest in herita...
Vancouver Heritage Foundation FacebookRide the relevancy waveConnected timely issues and trending topics to brandHistorica...
Vancouver Heritage Foundation FacebookEngagement through contests                                         Developing conte...
Vancouver Heritage Foundation - Twitter
Vancouver Heritage FoundationTwitterOutreachEngaging influencers,input on local trendingtopics, and promotionof organizati...
Vancouver Heritage Foundation                         TwitterEvent Live-tweets             Educating public, networking wi...
Curb        FacebookDeveloping brand and social media channels, building following from ground up
Curb FacebookLocal InterestShowcasing fresh Vancouver content,gaining support from local artists and enthusiasts
Curb FacebookAudience ReceptivenessMaintaining flexibility and scrutiny to adapt to Audience preference,paying attention t...
Curb TwitterEngaging Key Influencers
Personally Plugged-in
GARY YARBROUGH   Community Management Portfolio                gary.yarbrough@gmail.com               @garysy
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Gary yarbrough Communications Portfolio

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This is my Portfolio of chosen community management work up to date.

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Gary yarbrough Communications Portfolio

  1. 1. GARY YARBROUGH Community Management Portfolio
  2. 2. UBCProspectiveUndergraduatesFacebook
  3. 3. UBC Prospective UndergraduatesFacebook Strategic Engagement Showcasing University highlights, stimulating demographic interests, soliciting participation and interaction
  4. 4. UBC Prospective UndergraduatesFacebookCleverCampaigningDevelopingcontests, makingopportunities forfollowers to be creativeand expressive, buildingconnections andcommunities
  5. 5. UBC Prospective UndergraduatesFacebook Audience Interaction Engaging followers and extending reach through holding caption competitions and connecting to relevant events
  6. 6. UBC ProspectiveStudent MarketingTwitter Member of UBC Marketing team on Hootsuite, managing content and answering questions
  7. 7. UBC Prospective Student Marketing Twitter Trend Setting Preemptively promoting event and seeding hashtag, nurturing early adoption and active engagement
  8. 8. Vancouver Heritage Foundation Facebook
  9. 9. Vancouver Heritage Foundation FacebookConnecting to core valuesUsing modern and past imagery to promote interest in heritage, encouraging sharingand story creation, raising awareness of the organization
  10. 10. Vancouver Heritage Foundation FacebookRide the relevancy waveConnected timely issues and trending topics to brandHistorical photograph viral on Remembrance Day:703 likes, 97 comments, 161 shares
  11. 11. Vancouver Heritage Foundation FacebookEngagement through contests Developing contests and encouraging users to participate, linking content and call to action with beliefs of organization
  12. 12. Vancouver Heritage Foundation - Twitter
  13. 13. Vancouver Heritage FoundationTwitterOutreachEngaging influencers,input on local trendingtopics, and promotionof organization’svalues
  14. 14. Vancouver Heritage Foundation TwitterEvent Live-tweets Educating public, networking withconnections, publicizing speakers and issues
  15. 15. Curb FacebookDeveloping brand and social media channels, building following from ground up
  16. 16. Curb FacebookLocal InterestShowcasing fresh Vancouver content,gaining support from local artists and enthusiasts
  17. 17. Curb FacebookAudience ReceptivenessMaintaining flexibility and scrutiny to adapt to Audience preference,paying attention to what sticks
  18. 18. Curb TwitterEngaging Key Influencers
  19. 19. Personally Plugged-in
  20. 20. GARY YARBROUGH Community Management Portfolio gary.yarbrough@gmail.com @garysy

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