The document proposes two creative ideas to promote Home Credit Bank's Visa credit cards ("Benefit Gold" and "Benefit Platinum") and debit card ("Good News") and increase cardholders. The first idea is a promotional campaign that gives credit cardholders a chance to win a "Good News" debit card account by registering their credit card purchases. The second idea is to organize a yacht cruise competition between two bloggers tasked with accumulating bonuses from card usage and spending the most from a debit card account.

1. CREATIVE IMPROVISATION
FOR HOME CREDIT BANK AND VISA / CREDIT CARD «BENEFIT» AND DEBIT CARD «GOOD NEWS».
.
1

2. 2
CLIENT: Home Credit Bank
PRODUCT: Visa and Home Credit Bank cards: “Benefit Gold” and “Benefit Platinum” credit cards, “Good News” debit card.
KEY BENEFITS: 1) “Benefit Gold” allows to collect 1%, 3%, 5% bonuses on purchase depending on a kind of deal. Credit card
holder can spend bonuses for any purchases. Simple rate, where one bonus is equal to one ruble, ensures easy calculation.
2) “Benefit Platinum” allows to collect 3%, 5%, 7% bonuses on purchase depending on a kind of bargain. Credit card holder can
spend bonuses for any purchases. Simple rate, where one bonus is equal to one ruble, provides easy calculations.
3) “Good News” is a debit card with 3-10% yearly revenue from account balance, zero service charges, when account balance is
above 10 000 rubles (59 rubles monthly if less).
TASK: To increase knowledge of cards benefits and to increase a number of cards holders.
BRIEF

3. IDEA 1

4. 4
How do we, “mere mortals”, are
different from the millionaires?
It’s simple — we can’t extract all
the benefits from the money we
have.
МANIFESTO

5. MILLIONAIRE’S VISAGE FRESH FORMATION
Can’t be idle. We start
5

6. 6
IDEA
A promotional campaign gives every active
“Benefit" credit card holder a chance to
increase his assets — winning a “Good
News” debit card and account, to which the
bank will transfer 7.5% of total expenses
from all “Benefit“ cards of participants of the
promo activity

7. 7
Personal account
BENEFIT
Gold or Platinum
Pay for purchases with credit card
Get bonuses, spend it on what you like
and do not pay any interest for 51 days!
Sign in to a personal account and enroll your purchases
made with “Benefit” credit cards by downloading the cheque
photo. The sum equal to 7.5% of each purchase cost adds to
the accumulative account of a “Good News“ debit card.
Account holder will be determined at the end of the promo
period in a prize draw among all registered participants.
Sign in Register
50 036This is 7.5% of all purchases made with “Benefit“ credit cards and
enrolled at our website. Buy more, download receipts and increase
the balance on cumulative account. It can be yours!
GOOD
Debit card provides 7.5% revenue annually
and cash withdraw without commission.
NEWS
benevisation.ru

8. ACTIVATION MECHANIC
User logs in on a website
benevisation.ru.
User enrolls his purchase made
with “Benefit” credit card by
downloading the receipt photo.
In the end of promotional period user
learns about the winner at
benevisation.ru. Winner is one of
randomly chosen participants who
gets a 7,5% of all money spent by
participating “Benefit” holders during
promotional period.
User watches the rise of the
sum on the cumulative
account, indicated on a
website
1 2 3 4

9. 9
SIGNING IN
User registers on benevisation.ru to
become a participant of a “Good News”
debit card prize draw. Visitor can learn
about all features of “Benefit Gold”, “Benefit
Platinum” credit cards and “Good News”
debit card on benevisation.ru.

10. 10
After singing in his personal account at
benevisation.ru the user enrolls his
purchases made with “Benefit” credit card .
Enrollment has to be confirmed with
receipt photo. Users are suggested to keep
original receipts till the end of campaign.
PURCHASE REGISTRATION

11. 11
CUMULATIVE ACCOUNT
With each transaction made with the
«Benefit» credit card a sum equal to 7.5%
of a sum is added by bank to the
cumulative account. Each user can watch
online how the balance rise!

12. WINNER At the end of promotional period winner
among all registered “Benefit” credit card
holders is defined in prize draw. He gets
«Good News» debit card and account with
7.5% of the sum of all purchases made and
confirmed by “Benefit” credit card holders
during promotion period.
All participants are informed
about the winner by e-mail,
provided during registration
and on the main page of
benevisation.ru

13. IDEA 2

14. IDEA
What does it take to
grow into a millionaire?
The first step to
become a rich guy is to
behave like
a rich guy .
And what is the most
typical leisure of
a millionaire? Of course
a cruise!

15. REGATTA OF WRITING FINANCIERS
To learn how to be a millionaire, we will organize a
15

16. 16
Two famous bloggers are offered to go
on a yacht cruise in order to feel like
millionaires. They will explore 2 routes
for 2 months, armed with the main
weapon of any millionaire — financial
instruments: “Benefit“ credit cards and
“Good News” debit cards.
The task of bloggers is to bring back
home as much money and bonuses as
possible.
MANIFESTO

17. ACTIVATION MECHANIC
Via owned media bloggers
announce participation in
regatta and the details of
their preparations.
During the regatta both
bloggers write about sights,
adventures and spending at
millionairetravelnote.ru.
At the end of the cruise
participants publish financial
results of the voyage. A user who
made the closest bet to the final
digit gets 2 tickets for a nautical
journey.
On the millionairetravelnote.ru
users read regatta log books and
bet, which one of bloggers will be
financial winner and the amount
of bonuses he will bring back.
1 2 3 4

18. 18
REGATTA PARTICIPANTS
The traveller and
famous blogger
Sergey Dolya
Ilya Varlamov
Famous blogger
and traveler

19. 19
Sergey Dolya
WHO CAN BEСOME A MILLIONAIRE?
Anyone who knows how to deal with financial instruments!
Both of our writing voyagers have to the world of Millionaires:
credit cards “Benefit Gold”, “Benefit Platinum" and debit card “Good News“ with 500 000 rubles on
account. Who will win the financial race? Who will spend all 500 000 rubles, but accumulate more money
with the cards in total?
Read travel notes in log books, make your bets and win 2 tickets for your own cruise.
Ilya Varlamov
LOG BOOK
Make your bet Make your bet
LOG BOOK
millionairetravelnote.ru

20. 20
PARTICIPANTS’ FINANCIAL INSTRUMENTS
During the regatta bloggers pay only with Home Credit
Bank Visa cards. Each participant receives 3 cards:
1) “Good News“ card with accumulated 500 000 rubles
on account;
2) “Benefit Gold” ;
3) “Benefit Platinum”.
If regatta participant pays with one of the credit cards, he amasses money
bonuses from purchases, but has to pay off interest and commission (the
size depends on which one of card he used) from debit card account.
Non-interest-paying for purchases and services with debit card reduces the
balance and diminishes the account revenue.

21. 21
LOG BOOK
Every day bloggers update log books at
millionairetravelnote.ru and their own social
media pages. In travel notes they tell about
their adventures, expenditures and explain
distinctive features of cards usage.
What a delicious dumplings in Samara! I thought over how to pay for
them and decided to use “Benefit Platinum“. This way I’ll get 5% bonus
on the amount spent. It is a pity the dish is so cheap :)
150 RUB,
Benefit Platinum,
30 bonuses

22. 22
REGATTA CHAMPION
Regatta champion is a participant who gets the
best profit at the end of the cruise: total gain of
the sum cumulated on debit account with
revenue and money bonuses from the
“Benefit“ credit cards usage.

23. 23
ПОБЕДИТЕЛЬ
During the regatta millionairetravelnote.ru
visitors bet on financial champion and his
financial gains at the end of the race. User
who votes for the winner and names the
nearest digit to what the champion will get in
reality, gets two tickets to the Mediterranean
cruise for two.
WINNERS AMONG USERS

24. THANK YOU FOR ATTENTION!