This magazine project aimed to represent children aged 5-11 years old from upper-middle class families. ESA Productions conducted research such as interviews and questionnaires to understand what content and design would appeal to their target audience. They created a magazine called "123 Kidz" focusing on sports, games, and crafts. It will be distributed in classrooms, libraries, and kids stores. Through this project, ESA Productions improved their skills in areas like Photoshop, research methods, photography, and project planning. They integrated various technologies and online/offline resources to develop the magazine.

1. CreativeCriticalReflection
By ESA Productions

3. Howdoes yourproduct use or challenge
conventions and how does it represent social groups or
issues?

4. 123 Kidz
• EsA Production has decidedto doa project on kids and whatthey
doin theirdaily life.
• In EsAproductions
we
put
kids
First

5. 123 Kidz
This is Magazine for thechildren betweentheage of 5-11years
This magazinewill featuretheir sports games and even Crafts

6. 123 Kidz: Targetedaudience
This magazineis for kidsofthatage of5-11year.
They are children thatare in upper social class B.
Thechildren arein schools and speak Englishthus themagazinewill
bein thatlanguage.

7. TEXTUAL ANALYSIS OF THE PROJECT

8. Masthead
Anchoragetext
Main
Image
Sell Lines
Slogan
Barcode
Price

9. Why ?????
As EsAProductionswedecidenotto
haveaStraplinethisis becausethe
targetedaudiencewouldnotfindit
appealing.
Therewasalsonotenough space
thusit wouldnotlookgood

10. 123 kidz:social groupsand issues
EsA Productions we have decided do not decimate any child
thatis around us.
This is thenwhy as a Media house theprices affordable and the
languageinside themagazinewill accommodate every child
around us.

11. How does yourproduct engage with audiencesand
how wouldit be distributed as a real media text?

12. 123 kidz:Engaging the audience
• This magazinebefore being done had gone througha series of
Research schemes thatwere put in pace by ESA Production.
• As any other media house we conductedsecondary and
primary research to get opinion from theaudience about
whatthewant in themagazine.

13. Researchconducted

14. Primary Research
This is a sample of an Interviewthat ESA
Production carriedout to thenfind what people
would likeuse to changeor even add to.

15. Primary research
ESA Productions conducted a
Questionnaire that help us knowwhat the
audience wanted andwhat the would like
inthe future for other editions of the
magazine

16. Secondaryresearch
ESA Productions then did not hesitate to takethat step
furtherand look for other people who have tried the
same what they have dine and how the separate ideas
and came to a conclusion.

17. 123 kids: Engaging the audience
• As ESA Productions we have put in place games such as
puzzles for thekids to engage themselvesin from timeto
time.
• As wellas having updates of theirevents such as crafts,
hockey matchesand even football.

19. 123 kidz:Distribution of magazine
As ESA Productions we have decided to then whenthe
magazinethenwe will have theput nextto Classrooms in the
library and I the most trendingkids store at thattimebecause in
will keep changing.
.

20. 123 kidz:Distribution of magazine
• We willalso put themagazineavailable for theparents of the
children to thenknow whatthey arereading.

21. How did your production skillsdevelop throughout
this project?

22. 123 kidz:Production skill Development
• It started out by looking for initialideas
• Which then consisted of;
1. Newspaper
2. Video game
3. Magazine
4. A car TV show

23. 123 kidz: Production skillDevelopment
Where by all of theidea wentthrougha certain criteria;
Strengthsand weaknesses
Opportunitiesand threats
Potentialproblems
The are justsome thathelped narrow the option

24. 123 kidz: Production skillDevelopment
• throughmaking themagazineI have learned how to use the
Photoshop software

25. 123 kidz:Research skill Development
• Learned how to conductprimary research and ways of
analyzing it.
Analyzingthe the pie charts menexample this one
was asking about the types of activities that the
childrenliketo engage in and found out it is
football thus will befeatured more inthe
magazine.

26. 123 kidz: Research skillDevelopment
• Learned how to conduct Primary research such as Interviews
thatI conducted with thechildren
Conducted an interview asking questions
such as what do youthink about the cover
page of the magazine and after analyzingthe
answers to see if there anychangesto be
made.

27. 123 kidz:Research skill Development
• As ESA Production we thenconducted areferenceto
professional work thatmade us know what others were doing
out there.
For example inthe referenceto
professional workwelooked at the
magazines out therefor children and
saw what they do and what they don’t
so as to tryto be uniqueas a magazine
wherewe put kids first

28. 123: Photographyskill development
• This thenhelpedme develop skills such as knowingthe
subject of the photo and themessage you wantto putacross.
For example for this image Itook it
so as to show the amountof funthe
child is havingand the way she is
excited for he chocolate
marshmallow.

29. 123: Photographyskilldevelopment
• Learned how to thentake thepicturein actionand thepeople
involved do not have to model for them.
For example this photograph I took
shows that and was able to capture
the models focused and readyto
learn on their wildlife trip and as you
can see the childrenre interested in
what the manis saying.

30. 123: Photographyskill development
• Learned howto adjustand use theaperture to getthe best
picture of thechildren.
For example this image that Itook I
used the maximumaperture of 4.7
This was take whenthe children
had gone out for an adventure for
mountain climbing.

31. 123 Kids:Planning andproject Management skills
Beforeproducing the magazineI had decided to theproduction
diary to plan for theproduct.
Theproduction diarythem
help to shoeme what s
happening onthat dayand
the day it was completed
then be able to finish the
product in time.

32. 123 Kids:Planning andproject Management skills
This thenaided to ESA
Productions to then keep
trackif the progress what
was being done whenit
was being doesn’t and
whenit was completed
and readyto get printed

33. 123 Kids:Planning andproject Management skills
Inthe planning process I also underwent the
Equipment checklist to makesure that in the
first place I cancomplete the project with the
resources I hadin place At ESA Productions.

34. 123 Kidz: Layout anddesign
Contents page
Front page

35. 123 Kidz: Layout anddesign
Centerspread
Back page

36. 123 Kidz: Layout anddesign
Above are thefirst drafts of the ESA Production project. The
layout and designs were inspired by the junior school and
professional children magazines such as nickelodeon

37. How did you integrate technologies (software,
hardware andonline )inthis project?

38. 123 Kidz: integration ofsoftware
theSoftwarethatI used was adobe Photoshop
Used it to create the pages of the magazine.

39. 123 Kidz: integration ofsoftware
Creatingthe contents page

40. Integration:Online
I used theinternet to thenconduct secondary research
Primaryresearch
Referenceto professional work
Research for magazinecontent

41. Integration:Online
I also used differentonlineservices such as dafontto getthe font
to use for the magazine.

42. Integration:Online
I also used differentonlineservices such as slide share to upload
the Creativecritical reflection.

43. Integration:Hardware
• The camera I used was a Nikon s3400

44. Integration:Hardware
• I also used a Hardrive for backing upmy work and a computer
to do thework on

45. • As CEO of ESA Productions We would like to thankyou for
Watchingthis Presentation