This presentation discusses the abstract notions of Service Design and Strategic Design, in conjunction with real life experiences from the European Network of Living Labs (ENoLL) community, mainly from Finland, who is moving towards a human-oriented society, and its capital Helsinki, the World Design Capital 2012 and from Barcelona, the Mobil World Capital 2012.http://wdchelsinki2012.fi/en/wdc-helsinki-2012http://mobileworldcapital.com/
The growing enthusiasm in applying design thinking and methods to public and social policy challenges may be, among other reasons, because design thinking catalyses people to innovate and see opportunities in a new way. With the help of design methods, we can create a virtuous circle of learning whilst methods like visualisation may help us to share abstract ideas. Moreover, they help us to spot the promising connections between things or they enable us to escape the constraints dominating bureaucracies and to avoid pitfalls of traditional boarders. By quickly developing multiple perspectives and integrating strategic intent with execution, strategic design advances society’s ability to work in integrated fashion with complex issues in dynamic context. Design methods can help governments and public authorities, who traditionally spend billions on research and development, to invest in themselves by developing new ways of tackling wicked problems and creating public innovation. Best of all, strategic design allows people to act while the government facilitates.
Today, a growing number of cities and regions are using design to peer into large-scale systems and developing strategies that enable us to create transformative societal innovationHelsinki Design Lab is an initiative by Sitra, The Finnish Innovation Fund, to advance strategic design as a way to re-examine, re-think, and re-design the systems we've inherited from the past. We assist decision-makers to view challenges from a big-picture perspective, and provide guidance toward more complete solutions that consider all aspects of a problem“Strategic design is a way to specify the intentions that we want to accomplish and steward efforts towards the realisation of those aims.”
In order to make the innovation to flourish, Public-Private-People partnership, multilevel governance and cross-sector co-operation is needed. Public pre-procurement, legislative changes, and financial support will help, however it is the individuals who are the sine qua non of any transformation. People centred innovation - It means that public policy can link people to opportunities, infrastructures, competencies and incentives. Then, through the flow of feedback among the different stakeholders and functions the ecosystem will get a change to continuously renew itself. As a consequence, major societal innovation may take place and new industries may emerge. This type of comprehensive approach is not easy, but it may be the best way to tackle the aging as a Grand Challenge or to perceive it as a “Major Opportunity”. That is what ENoLL is for, and the new PPPP initiative, driven by ENoLL is aiming at. - Give the “Butterfly Effect” a chance to change the world!
Zooming out Over the next decade, cities will continue to grow larger and more rapidly. At the same time, new technologies will unlock massive streams of data about cities and their residents. As these forces collide, they will turn every city into a unique civic laboratory—a place where technology is adapted in novel ways to meet local needs. This ten-year forecast map, <The Future of Cities, Information, and Inclusion> (download pdf), charts the important intersections between urbanization and digitalization that will shape this global urban experiment, and the key tensions that will arise. The explosive growth of cities is an economic opportunity with the potential to lift billions out of poverty. Yet the speed of change and lack of pro-poor foresight has led to a swarm of urban problems—poor housing conditions, inadequate education and health care, and racial and ethnic inequalities. The coming decade holds an opportunity to harness information to improve government services, alleviate poverty and inequality, and empower the poor. Key uncertainties are coming into view:What economic opportunities will urban information provide to excluded groups?What new exclusions might arise from new kinds of data about the city and its citizens?How will communities leverage urban information to improve service delivery, transparency, and citizen engagement?As information technology spreads beyond the desktop into every corner of citizens' lives, it will provide a new set of tools for poor and excluded groups to re-engineer their relationship with government, the built environment, and each other.Funded by a grant from the Rockefeller Foundation, IFTF has identified this challenge—harnessing data for development and inclusion—as a critical cross-sectoral urban issue for the next decade and beyond. Realizing the opportunity from urban data will require combinatorial local innovation: continuous, rapid, dirt-cheap cycles of prototyping and testing. Already, the world’s urban poor are creating many usage and service innovations enabled by the basic capabilities of mobile phones. The future won’t just be a flow of advanced technologies from North to South, but a complex web of nimble experiments and good ideas. These experiments will create new templates for commons creation, design and planning, markets and governance at the scale of individual citizens, networks of citizens and institutions, and entire cityscapes. This map anticipates some of these templates, and points to emerging intersections of urban challenges and digital innovations.This groundbreaking forecast describes thirteen such future intersections of urban information and social change:1. Quantified Communities2. Crowdsourced Public Services3. Actionable Data Streams4. Pro-Poor Interfaces5. Local, Social Commerce6. Hyperlocal Soapboxes7. Transparent Resource Webs8. On-Demand Resilience9. Computational Leadership Clouds10. Zoomable Panoramas11. Continuous Counting12. Anticipatory Health13. Democratized Public Safety
By “zooming out,” we can reflect on how Europe may create new global lead markets and globally competitive RDI with entrepreneurial strategies around societal challenges, as Professor Seija Kulkki encourages us to do. Regions and cities can help to develop globally competitive and regionally anchored firms, markets and industries. “In regional ecosystems or living laboratories, we can create and test the new distributed structures, value creation and business models, or the renewed production and consumption patterns of the emerging new service or business ecosystems, new markets or new industries.” Innovative regional policy, open government policy,policy and research integration, and decisions to support the bottom-up development, to provide good education or to apply the public pre-commercial procurement will help the transformative innovation to emerge.Kulkki (2011) Science and Society, Pan European Networks: Science and Technology, November 2011 issue Kulkki (2012) Getting Competitive, Pan European Networks: Science and Technology, March 2012, issue 02, pages 28-31 http://www.sciencebusiness.net/Assets/27d0282a-3275-4f02-8a3c-b93c2815208c.pdf
Regions and cities are places for life. There, people and organisations encounter and solve major societal challenges. The most critical challenges we face are those which are most interconnected or systemic in nature. Therefore, today’s challenge lies in our capacity to rewrite assumptions inherited from previous eras of prosperity and to create ways of collaborating across traditional social and knowledge borders and keeping dialogue alive in order to actively work towards common goals. The Synergise Finland development project (Sitra) is an example of how these elements where present when addressing the concept of new work and the idea of new demography. Immediate democracy is based on increased openness and the flexibility of administration; it means that operations are spontaneously introduced by the public. The New Democracy forum experimented with participatory budgeting, crows sourcing of information requests and a social hub, where people can meet and work together.Synergise Finland forum New democracy: www.sitra.fi/uusi-demokratiaThe Ominvoiminreport (onlyavailable in Finnish): http://ominvoimin.com/ominvoimin-raportti-valmistui/ The open ecosystem approach encourages regions and cities to engage firms, public agencies, academia, even local schools and interested laymen in a strategic dialogue and collective action to find new possibilities and to design new solutions to help develop globally competitive but regionally anchored firms, markets and industries.
In order to cope in the complex and rapidly changing environments, innovative cities and regions as smart societies apply holistic and systemic thinking, they benefit from the proximity of the social innovation community by applying on the open, user-driven innovation: “When they have a problem, they ask everyone”. They know that people are willing to be of service, so they inspire individuals to contribute to the innovation processes Due to the fact that many of today’s problems are structural in nature, with little or no precedent, their policy and strategic design is based on systemic thinking, it is human centric and it applies collective and collaborative RDI and design. – Whilst, in Finland, these principles have been applied successfully in the Innovation policy, in the more micro level the Higher education institutions have supported these policy aims in practice by integrating the RDI with learning. Laurea’s Service Design and Innovation and Aalto Design Factory are great examples on how both design and co-creation works at all levels. http://www.nytimes.com/2008/07/22/science/22inno.html?_r=2&pagewanted=all
In addition, cities and regions should view themselves as places and engines for globally competitive and open, ecosystem-based, human-centric RDI in real-life contexts, such as living laboratories that engage people. When solving societal challenges, we co-design, experiment and pilot new services, technologies and businesses in the ecosystems. Cities and regions, as rural or urban Living Laboratories, are places where distributed leadership based on trust and shared responsibilities among firms, public authorities, academia and people help firms and people to design and produce new services. The way Living Lab thinking has been applied by the city of Barcelona or how the Consciousness Academy in Friesland puts the citizen into the centre of the development policy, are great examples of citizen empowerment. Similarly, the city of Oulu is successfully renewing their social and health care system in close collaboration with the citizens.
Design days 2012
Laurea with multiple Centre of Excellenceawards in the Helsinki Metropolitan Area REGIONAL POLICY AND DESIGN IN OPEN USER-DRIVEN ECOSYSTEMS Director Tuija Hirvikoski, PhD, Laurea University of Applied Sciences European Network of Living Labs Helsinki, the World Design Capital 2012 http://wdchelsinki2012.fi/en/wdc-helsinki-2012 Design Days 2012
Don‟t discard routines, challenge them and creatively explore new ones!Science and technology driven innovation 4%Practice based innovation 96%
Service Designis a systematic way toapproach servicedevelopment andinnovation bothanalytically andintuitively
An emergingtrend: datavisualization• Illustrates the data and makes it more perceivable• http://www.hri.fi/visu alisointiblogi/ – Data visualization examples and tools Datakuvat: Informaatiomuotoilu.fi
DESIGN THINKING AND METHODS – WHY?It catalyses people to innovate and see opportunities in a new way…creates a virtuous circle of learning - helps us to share abstract ideasand to spot the promising connections between things.. enables us toescape the constraints dominating bureaucracies and to avoid pitfalls oftraditional boarders.By quickly developing multiple perspectives and integrating strategic intent withexecution, strategic design advances society‟s ability to work in integratedfashion with complex issues in dynamic context.Design methods can help governments and public authorities, who traditionallyspend billions on research and development , to invest in themselves bydeveloping new ways of tackling wicked problems and creating publicinnovation.Best of all, strategic design allows people to act while the government facilitates . Helsinki Design Lab http://www.dexigner.com/news/24189
TACKLING WICKED PROBLEMS AND CREATING PUBLIC INNOVATION A lot more of creative and systemicA bit less of the same thinking, tem effort, and strategic design
http://www.dexigner.com/directory/detail/19311.html Helsinki Design Lab is an initiative by Sitra, The Finnish Innovation Fund, to advance strategic design as a way to re- examine, re-think, and re-design the systems weve inherited from the past. We assist decision-makers to view challenges from a big-picture perspective, and provide guidance toward more complete solutions that consider all aspects of a problemhttp://www.dexigner.com/news/24189 “STRATEGIC DESIGN IS A WAY TO SPECIFY THE INTENTIONS THAT WE WANT TO ACCOMPLISH AND STEWARD EFFORTS TOWARDS THE REALISATION OF THOSE AIMS.”
Inspiring creativity,innovation and design in regions and cities
Inspiring Creativity,innovation and design in Regions and cities Applying Living Labs thinking
Creativity is an ability to think up and designnew services and inventions, produce works of art, or solve problems in new ways, or develop an idea based on an original, novel or unconventional approach
Creativity is theroad less travelledbut one we need toexplore to get to a better and more innovative place
“THE ACCESSIBILITY AND ATTRACTIVENESS OF NEW SERVICES ARE SHAPED AND ENABLED IN REGIONAL AND GLOBAL INNOVATION ECOSYSTEMS AS WELL AS BY NATIONAL AND EU INNOVATION POLICIESActors Actions Where / how Why / forDesigners Innovate In open BetterEngineers Ecosystems • SolutionsEntrepreneurs Co-design • ProductsAcademics • Play games with • ServicesNurses • Simulate • Public • ProcessesService providers • Visualize • Private • Business models… • People • Inclusive foresightsCitizens Co-create Partner-Users ship NewCivil servants Experiment • Global marketsLocal authorities • User behaviourPublic policy Pilot • Firmsmakers • Industries Commercialize… Societal Utilize transformation
Cities and regionsSet the agenda forinformation infrastructurefor everything, fromservice to security toenergy
SELF-RENEWAL MULTI-STAKEHOLDER ECOSYSTEM DRIVEN BY USERSwhat is needed? multilevel governance Service- Enablers MNS, providers SMES “..in our smart city projects, the DEVELOPER COMMUNITY is often a critical Public sectorin wellbeing, asset, Education the USER COMMUNITIES” third sector convergence of science RDI Citizens and cross-sector co-operation users what is possible? Also for social and societal innovation
A SYSTEMIC APPROACH TO USER CENTRED POLICIES AND SERVICES IT IS THE WHOLE BUNCH – TIE THE KNOT = DESIGN All levels and actors of the ecosystem are interdependent and in continuous interactionhttp://www.google.fi/imgres?hl=fi&sa=X&biw=1280&bih=663&tbm=isch&prmd=imvnsab&tbnid=i5_Nu9ZNnZEM-M:&imgrefurl=http://www.props.eric-hart.com/tools/36-knots-bends-and-splices/&docid=st4IUYsHQHtw8M&imgurl=http://www.props.eric-hart.com/wp-content/uploads/2010/08/knots1.png&w=457&h=318&ei=MY3NT_jLBKf-4QSdw4jkDg&zoom=1&iact=hc&vpx=970&vpy=401&dur=3089&hovh=187&hovw=269&tx=138&ty=113&sig=109217063895960377122&page=1&tbnh=125&tbnw=180&start=0&ndsp=20&ved=1t:429,r:19,s:0,i:108
WE HAVE TO UNDERSTAND WHAT„S GOING ON IN THE WORLD AND WITHIN OURSELVES SCALE People, Zooming in (micro level) Teams Networks Organisations Environments - The built and natural surroundingsZooming out (macro level) Cities Regions Europe
ALL LEVELS ARE INTERDEPENDENTWhat does systemic / holistic innovation and design look like?
IT„S ALL STARTS IN YOUR HEADNeurological foundations of creativity Meaningfully address the emotional aspects of creativity http://www.science.mcmaster.ca/psychology/research-areas/cognition-perception.html
ORGANIZING FOR COLLABORATIVEINNOVATION – HOW?J. Dyer, H. Gregersen, & C.M. Christensen, T.Hirvikoski, A Systemic Approach to SuccessfulThe Innovator’s DNA: Mastering the Five Innovation Ecosystems.Skills of Disruptive Innovators Virtuous Circle of Innovation• Associating – making connections across seemingly unrelated questions, • Visionary and Holistic approach problems, or ideas • Complementary interaction &• Questioning – a passion for inquiry integrating ideas and knowledge• Observing – carefully watch • Resistance of pressures & Tolerance customers, technologies, firms, etc. of inconveniences and frustration• Networking – find and test ideas through a diverse network of individuals • Generation of tangible and intangible energy• Experimenting – try out new experiences and ideas
A PLANET OF CIVIC LABORATORIES “In regional ecosystems or living laboratories, we can create and test the new distributed structures, value creation and business models, or the renewed production and consumption patterns of the emerging new service or business ecosystems, new markets or new industries.” Kulkki (2011) Science and Society, Pan European Networks: Science and Technology, November 2011 issue Kulkki (2012) Getting Competitive, Pan European Networks: Science and Technology, March 2012, issue 02, pages 28-31http://iftf.me/public/SR-1352_Rockefeller_Map_reader.pdf
Kulkki (2011) Science and Society, Pan European Networks: Science and Technology, November 2011 issueKulkki (2012) Getting Competitive, Pan European Networks: Science and Technology, March 2012, issue 02,pages 28-31INNOVATIVE REGIONAL POLICY,OPEN GOVERNMENT POLICY,POLICY AND RESEARCH INTEGRATION, AND DECISIONS-TO SUPPORT THE BOTTOM-UP DEVELOPMENT,-TO PROVIDE GOOD EDUCATION OR-TO APPLY THE PUBLIC PRE-COMMERCIAL PROCUREMENTWILL HELP THE TRANSFORMATIVE INNOVATION TOEMERGE.
REGIONS AND CITIES ARE PLACES FOR LIFE.. There people and organisations encounter and solve major societal challenges • The Synergise Finland development project (Sitra) is an example of how these elements where present when addressing the concept of new work and the idea of new demography. Immediate democracy is based on increased openness and the flexibility of administration; it means that operations are spontaneously introduced by the public. The New Democracy forum experimented with participatory budgeting, crowd sourcing of information requests and a social hub, where people can meet and work together. • www.sitra.fi/uusi-demokratia • http://ominvoimin.com/ominvoimin-raportti-valmistui/http://iftf.me/public/SR-1352_Rockefeller_Map_reader.pdf
“WHEN THEY HAVE A PROBLEM, THEY ASK EVERYONE” * Crowd-funding Platforms Because They know that people are willing to be of service The open, user-driven innovation:* http://www.nytimes.com/2008/07/22/science/22inno.html?_r=2&pagewanted=all
DISTRIBUTED LEADERSHIP BASED ON TRUST AND SHARED RESPONSIBILITIES AMONG FIRMS, PUBLIC AUTHORITIES, ACADEMIA AND PEOPLE.Help firms and people to design and producenew services Living Lab thinking in real life e.g.• cities and regions as places and • the city of Barcelona as a Living Lab engines for globally competitive and • the Consciousness Academy in open, ecosystem-based, human- Friesland centric RDI in real-life contexts, such • the city of Oulu which is successfully as living laboratories that engage renewing their social and health care people. When solving societal system in close collaboration with the challenges, we co-design, citizens. experiment and pilot new services, • Helsinki Living Labs: FVH + Aalto + technologies and businesses in the Laurea + …. ecosystems.. • Open innovation portfolio since since 1990s
Tie the knot! Perseverance! “Sisu”!“I will run through the brick wall”“If needed, I will stand on my head” I wish you a creative workshop! Tuija.email@example.com http://www.sagerountree.com/sagetree/sagetree/Newsletter/February09.html