Master thesis presentation @ ESCP Europe

2,776 views

Published on

Impacts of collaborative consumption on traditional industries: scenarios for the European car industry

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,776
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Master thesis presentation @ ESCP Europe

  1. 1. ì   Impacts  of  collaborative  consumption  on  traditional   industries:  scenarios  for  the  European  car  industry          David  Chapuis                                                                        Master  thesis  presenta1on                                                                          MSP  2012   November  29,  2012  
  2. 2. About  the  author   ì  David  Chapuis,  French,  24  y.o.   ì  Internship  at  PagesJaunes  Group,  a  leader  in   Europe  in  local  adver1sing  and  informa1on   ì  Business  developer  -­‐  External  rela1ons,   partnerships  and  group  strategy  department  ì  Interests:   ì  Sustainability   ì  Innova1ve  Internet-­‐based  business  models   ì  Common  goods   ì  Local  communi1es  
  3. 3. A  definition  for  collaborative  consumption  ì  Collabora1ve  consump1on  is  actually  a  whole  economy:   ì  «  Economy  where  goods  and  services  are  produced,   exchanged  and  consumed  through  Peer-­‐To-­‐Peer   communi1es  »  ì  Keywords:   ì  Sustainability  and  resource  op1miza1on   ì  Innova1ve  Internet-­‐based  business  models   ì  Common  goods   ì  Local  communi1es  
  4. 4. Collaborative  consumption,  a  global  movement  
  5. 5. Hippie  dream  or  world-­‐changing  idea?   ì  By  the  numbers:   ì  In  France,  2-­‐3  M  members  of  car  sharing   programs  (less  than  2  M  cars  listed)  vs  38M+   cars1   ì  5  M  nights  booked  in  S1  2012  in  the  world   through  Airbnb2  vs  288  M  nights  booked  in   Spain  in  20113   ì  Beyond:   ì  A  quite  revolu1on?   ì  New  communica1on  technologies  and  energy   systems?  
  6. 6. Opportunity  or  threat  for  an  European  car  industry  at   the  crossroads?   ì  Interna1onaliza1on   ì  Changing  customer  behavior   ì  Urbaniza1on   ì  Environmental  regula1ons  and  pressures  
  7. 7. Scenarios,  a  relevant  method   Pros   Cons   n   Allows  the  inclusio of  disrup1ng   factors   Gives  alterna1ve   Subjec1vity   «  flavors  »  of  the   future   Weak  integra1on   g   into  other  plannin Sparks  off  crea1vit y   and  forecas1ng   techniques  
  8. 8. Scenarios,  step  by  step  1.  Set  the  1me  and  scope  2.  Find  major  certain1es  and  uncertain1es  3.  Chose  key  uncertain1es  4.  Build  scenarios  
  9. 9. Scenarios  for  the  car  industry  in  2030   1.  Ds   2.  Dsd   3.  Dsd   4.  dsd  
  10. 10. Outcome   Collabora1ve  consump1on   European  car  industry  Opportuni1es/ •  Environmental  concerns   •  Interna1onaliza1on  challenges   •  Connected  objets  and   •  All  knowing  consumer   big/open  data   •  Mobility  services   •  Increase  awareness   •  Connected  car   •  Build  trust  online   •  Urbaniza1on   •  Regula1ons   •  Environmental  regula1ons  and   pressures   Cost  consciousness  
  11. 11. Main  recommendations:  collaborative   consumption   ì  Partner  with  car  manufacturers  to  integrate  sharing   capabili1es  in  every  car  produced   ì  Apply  to  mobility  programs  launched  by  ci1es   ì  Develop  collabora1ve  vehicle  (car,  bike,  etc.)   manufacturing  plaforms  and  partner  with  P2P   mobility  services  
  12. 12. Main  recommendations:  European  car  industry   ì  Integrate  sogware  ac1vi1es   ì  Build  open  mobility  plaforms  to  answer  to  the   growing  demand  for  cars-­‐as-­‐a-­‐  service   ì  Develop  cars  that  will  make  the  most  of  the  open   mobility  plaform  and  answer  the  best  to  customer   demand  for  personaliza1on  
  13. 13. Possible  follow-­‐up  studies  ì  Integra1on  of  mobility  services/ridesharing  in  car   manufacturers’  business  model  ì  Innova1ve  produc1ve  models    ì  Country  studies  
  14. 14. Thank  you  for  your  attention   ì ?ues%ons?  

×