Did you know that your marketing database degrades by about 25% every year? Whether your contacts change jobs or they opt-out of your lists, as a marketer it's your job to make sure you’re constantly adding fresh contacts to your marketing campaigns so you can keep your numbers going in the right direction. If you're not working to grow your lists or you've run out of fresh ideas to do so, view this presentation and learn some creative and clever ways to build up your marketing lists quickly and easily.
The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
The document provides recommendations for effective B2B marketing strategies during an economic recession. It suggests focusing marketing budgets more on online tactics like social media, emailing, and pay-per-click advertising, which are less expensive and easier to measure than traditional methods. Specifically, the document recommends investing in websites, search engine optimization, blogging, social networking, nurture marketing to existing customers, and referral marketing from partners and other connections. It also stresses the importance of measuring various online and offline marketing tactics to see which are most effective.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
The document provides recommendations for effective B2B marketing strategies during an economic recession. It suggests focusing marketing budgets more on online tactics like social media, emailing, and pay-per-click advertising, which are less expensive and easier to measure than traditional methods. Specifically, the document recommends investing in websites, search engine optimization, blogging, social networking, nurture marketing to existing customers, and referral marketing from partners and other connections. It also stresses the importance of measuring various online and offline marketing tactics to see which are most effective.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Creative and Clever Ways to Grow Your Marketing Lists
1.
2. Don’t Take the 25% Hit: Creative
and Clever Tips to Grow and
Manage Marketing Lists
Jennifer Culbertson | Looking Glass Marketing
October 2013
3. What We’ll Cover Today
Types of lists
Tips for building in-house lists
Tips for acquiring external lists
List maintenance
Resources
Q & A
4. Importance of Lists
• Target Campaigns - reach the right prospects
• Building Relationships and Following – By
updating your lists, you can identify your real
customers from the ones who are not
• New Leads = New Business = $$$
6. Types of Lists
In-House Lists
•
In House List (Best List!)
External Lists
•
–
–
–
–
Customers/Clients
Partners
Vendors
Individuals who responded
to call to action
– Individuals who have optedin (email)
– Professional
organizations/people have
relationship with
•
Purchased Lists
– Contact list who you’ve
purchased with unlimited
use
– You own list
Rented Lists
– Contact list you have
rented to use XX number
of times.
– Don’t own the list
8. Benefits of In-House Lists
• Less costly
• Contains contacts who want to hear from you
• Better deliverability and response rates
because they know and trust you
• Less complaints because compliance with
CAN-SPAM Act
– Expressed, written or verbal permission
– Already have relationship with contact
9. Typical Issues with In-House Lists
• Slow process and take time to build
• Smaller lists
• May not have all the data you’d like i.e. phone
number, title, etc.
• Time and resources to build the list
10. List Building Sources – In-House Lists
•
•
Your Website
– Sign-up form
– Registration form
Social Media
– LinkedIn
– Face Book
– Twitter
– YouTube
– Blogging
– Sharing buttons
•
•
Lead Generation
– Trade Shows
– Events/Webinars
– PPC
– Direct mail
– Telemarketing
– Newsletters
Partners/Referral Sources
– Non-competitive
technology companies
(hardware, software)
– Bankers, Accountants,
Attorneys, Consultants
12. Top Tactics to Grow Lists
• Web registration page
• Social media sharing
buttons
• Offline events
• Registration during
purchase
• Online events
13. Using Your Website
Capture website traffic
• Include sign-up box on website
– Place in multiple locations –
top 15 pages
– Make visible – above fold
•
Use inviting call to action
– “Sign up for our newsletter
to get latest on XX”
– “Sign up for helpful tips &
tricks”
– “Get our special offers or
incentives”
14. Sign Up Forms
• What do you really
need?
– Only ask what’s
needed
– Don’t require too
many fields
– Name and email get
highest number of
sign-ups
15. Include Sample Archives
• Show visitors what they will get by providing a preview of archives to
capture new contacts
16. Driving Traffic to Sign-up Form
• Drive traffic to your form through marketing efforts:
– Events, trade shows, presentations, newsletters, link on
email signature
– Pay-per-click ads
– Add a QR code (Quick Response Code) to your print
marketing collateral that people can scan to opt in to
your database
18. Social Media Tips
Twitter:
•
Tweet your website and link to
free email news and tips
•
Tweet a special offer if you signup
•
Tweet newsletter and provide
link to sign-up
LinkedIn:
•
Add link to “websites” section –
Sign up for free tips
19. Social Media Tips
•
Blog:
– Add a sign-up form on your blog.
– Republish newsletter content on your blog and link to sign-up for future
issues.
– Guest write for other blogs and publications – Include links to your
website and sign-up forms part of your bio and in all articles.
– Add sign-up link to signature line.
•
YouTube: Include links in your video – call to action for offer
– Ask your viewers to subscribe to your YouTube Channel
– Add a link to your YouTube landing page (YouTube Channel) to signup under the video clip
description
•
Google+
– Promote offers and email signup through your Google+ business page by making use of
your Google+ updates and your Google+ about section.
20. Email Subscription Ads
• Google Email Subscription Ads - allowing companies to buy ads that
automatically fill in a “Subscribe to newsletter” or “Get offers” - even
comes pre-filled with your Gmail address if you’re logged in.
21. Viral Marketing
• Add “Forward to Friend” or “Share with
Others” link and buttons in email
communication
• Add “share/tell a friend” links below each
newsletter article
22. Mobile-Friendly Sign-up Forms
• Make all of your email marketing and
email signup forms mobile-friendly.
• Capture and collect email signups across
all your devices, thus opening up many
potential capture points and
opportunities.
– Use single column format and put the call
to action for your newsletter at the bottom
of your content column.
– Best Practices http://www.campaignmonitor.com/blog/post/
3643/improving-the-usability-of-emailsubscribe-forms-on-mobile-devices
24. Benefits of External Lists
• Quickly expand, enhance, augment database
• Obtain very targeted list that you might not
otherwise be able to build
• Ability to expand or update the type of
information you may need for contacts i.e.
titles
25. Typical Issues with External Lists
• Finding reliable and affordable lists that fit your exact needs
• Inability to pick exact criteria including titles, levels, roles,
company size, industry, etc.
• Lack of visibility into the data being purchased
• Having to purchase a set minimum number
• No insight into duplicate information already in my system
• Can be costly!
26. Feedback on External Lists
•
•
•
•
•
Who’s acquired external lists?
What’s your feedback?
What has worked for you?
What hasn’t worked?
Lessons learned?
27. List Building Sources – External Lists
•
•
•
List Compliers - Large databases populated with information collected from
various sources including directories, contacts from trade shows, public records,
social sites, credit reports, etc.
• Jigsaw
• Hoover’s
• NetProspex
List Brokers - act as a "go-between" matching list owners to those who wish to
buy or rent lists, receiving a commission from the list owners.
• MeritDirect
• IDG
• Marketry
• B2B Data Group
Other Sources
• Association lists
• Chamber of Commerce, local business groups, etc.
• User groups
28. Questions to Ask Before Acquiring a List
What makes your data unique?
• It is important to ask what makes the data in the list you are considering
unique, and be sure it is not compiled from sources you have already
purchased from recently.
How often do you refresh your data?
• How often your data provider adds names to their database, but it is perhaps
even more important to know how often they remove names from their
database and what steps they take to prevent “dead” names from being added
back to the system.
How is your data priced? Is there a minimum purchase?
• If you can get a per-contact price of less than $1 per contact (with email), then
you are doing very well – but if you are required to spend at least $5K then it
might not be such a good deal.
29. Questions to Ask Before Acquiring a List
Do you provide a credit for duplicates or bad contacts?
• Make sure your data provider has some sort of system in place to
provide credit for duplicate or bad contacts.
Do we own the data, or is this a list rental?
• Make sure to clarify if the list is a rental or for purchase.
30. Get The Data You Want
Here are 6 simple criteria to define before ordering a list:
1) Geography: Do you want to target any particular state, region or entire U.S.?
2) Industry: Are there any specific industries you want to target? Manufacturing,
Distribution, Professional Services, Healthcare, Retail, etc.
3) Job Titles: CEO, President, CFO, COO, Accounting Director, Sales, Marketing,
Procurement, Supply Chain, etc.
4) Contact Organization Level: C Level, VP Level, Director Level, or Manager level?
5) Size of the Organizations: Defined in two different ways • Revenue: Companies with revenue of $20 - $500 million
• Employee size: Target employee size like "between 50 – 1,000 employees" or
"more than 50 employees."
6) End use: Is the list being used for telemarketing, email marketing, a mail campaign,
or some combination of the above?
34. List Cleansing and Management
• According to MarketingSherpa:
– Data degrades at 2.1% per month
– Every year 25-30% of your data is inaccurate
– Fueling lead generation programs with incorrect
data will result in a decrease in marketing
effectiveness and sales conversions.
35. List Cleansing and Management
Why keep a clean list?
•
•
•
Saves cost – mail and email
Prevents stats from being skewed – need to
remove bad data
Improves deliverability rates and overall
effectiveness
Three steps for good list hygiene:
1.
2.
3.
Identify contacts and addresses to remove
Check for inactivity
Try to reactivate the inactive before
removing
Remember
to Clean Up
Lists!
36. How to Handle Unsubscribes
Make it Easy, Fast and Flawless:
• Should be simple as clicking a linking
“unsubscribe”
Just Do It:
• Unsubscribes should be processed
immediately with no exceptions. The CANSPAM law permits you ten days to remove
someone from your list.
37. List Cleansing and Management
• No opens or clicks for at least 6 months
– Try to re-engage
• Try different send days and times
• Try different subject lines
• Send “can’t refuse” offer or “best of” series with your
best content
• If no response, send final email letting them know you
will be removing them and see if they respond
38. Email Verification and List Hygiene Providers
•
•
•
•
•
•
•
BriteVerify – tools you need to remove invalid emails from databases, email
marketing campaigns, or online newsletters and keep them out for good.
DataValidation – offers an easy-to-use, customizable solution for maintaining a
clean and accurate email database.
eHygienics - professional email verification company. They remove bounces,
threats, protestors, litigators and all other perceivable hazards from subscriber
databases.
FreshAddress - helps companies that depend on email to drive revenue by
building, updating, segmenting, and cleaning their email lists.
Impressionwise - data intelligence platform is based on policy-driven rule sets and
real-time scanning algorithms that use a multi-layered approach to identify,
validate and protect against a wide range of e-mail-based threats.
LeadSpend –Whether you have a single list to validate, or many, they provide
several secure and easy-to-use list upload options.
StrikeIron – Quickly and effortlessly verify and validate email addresses and
domains to ensure their accuracy before you spend unnecessary time, energy and
money, increasing your message deliverability by 90%.
39. CAN-SPAM Act for Email
• Signed into law in 2003, The CAN-SPAM Act, sets the rules for
commercial email, establishes requirements for commercial messages,
gives recipients the right to have you stop emailing them, and spells
out tough penalties for violations.
• Covers all commercial messages, which the law defines as “any
electronic mail message the primary purpose of which is the
commercial advertisement or promotion of a commercial product or
service,” including email that promotes content on commercial
websites. The law makes no exception for business-to-business email.
• Each separate email in violation of the CAN-SPAM Act is subject to
penalties of up to $16,000, so non-compliance can be costly.
40. CAN-SPAM Act for Email
•
•
•
•
•
•
Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information
– including the originating domain name and email address – must be accurate and identify the person or
business who initiated the message.
Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
Tell recipients where you’re located. Your message must include your valid physical postal address. This
can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a
private mailbox you’ve registered with a commercial mail receiving agency established under Postal
Service regulations.
Tell recipients how to opt out of receiving future email from you. Your message must include a clear and
conspicuous explanation of how the recipient can opt out of getting email from you in the future.
Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out
requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request
within 10 business days.
Monitor what others are doing on your behalf. If you hire another company to handle your email
marketing, both the company whose product is promoted in the message and the company that actually
sends the message may be held legally responsible.
For more information: http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm
41. Privacy Statement on Website
When you are collecting information, make sure you have a privacy
statement on your website.
“XYZ Company recognizes your right to
confidentiality and is committed to protecting
your privacy. We are not going to sell or share your information…”
Better Business Bureau: http://www.bbb.org/us/article/bbb-small-businessadvice-writing-a-privacy-policy-20503
Direct Marketing Association to help you build a privacy policy:
http://www.dmaresponsibility.org/PPG/
or http://www.freeprivacypolicy.com/free-privacy-policy.html
42. Resources
• Microsoft Partner Network List Sources:
https://readytogo.microsoft.com/enus/Services/Pages/OutboundMarketing.aspx
• List Search Tool from the DMA and NextMark:
http://lists.thedma.org/?src=dma&utm_source=dma&utm_medium=button
&utm_campaign=betterlists
• North American Industry Classification:
http://www.census.gov/eos/www/naics/
• SIC Codes: http://www.census.gov/epcd/www/sic.html
• FTC SPAM Site: www.ftc.gov/spam
• Email Experience Council: www.emailexperience.org - email
marketing arm of the Direct Marketing Association
45. Final Thoughts
• Don’t underestimate the importance of your
marketing lists
• In-house lists are best lists. Build them through
your marketing efforts, website and social media
• Augment with external lists but ask the right
questions to make sure you get what you want
• Don’t let data get old - Be sure to clean up and
maintain lists regularly
• Get up to speed with CAN-SPAM rules
• Review your Privacy Policy on your website
46. Wrap Up
•
Marketing consulting with expertise working with Microsoft
Dynamics partner organizations.
• Services include:
– Virtual Marketing Director program
– On-demand Marketing Resource Desk via Email
– Marketing Execution and Project Management
– Writing/Content Development (Case Studies, Blogs, Web
Content)
• Questions? Contact me:
• Jennifer Culbertson
jennifer@lookingglassmarketing.com
614-453-5927
47. Wrap Up
• Drawing! Provide your email/business
card to me and enter to win a free
month of Marketing Resource Desk
services.
• Complete your evaluation form!