Creation Of A Virtual Community Of Practice For CSR Researchers

CREATION OF A VIRTUAL COMMUNITY OF PRACTICE FOR CSR RESEARCHERS WELCOME Master thesis presentation Kevin Rijke Arjen Kleinherenbrink Tutors Dr. J.J. Jonker Dr. W.P.M. Martens

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[object Object],Considering people, the environment and society as a whole ‘ Balancing profit and principles’

[object Object],Can we improve upon this situation? CSR needs further development in both theory and practice Questions Assumptions A community of practice is an adequate means of realising this development

1 Conceptual ambiguity Corporate governance? Ethics? Sustainable development? Corporate citizenship? Corporate reputation?

2 Endless categories Ecological Legal Ethical Philosophical Philantropical Spiritual Reputation Political Humanistic

3 Do ‘x’ ‘ take a visible role in society’ ‘ focus on public prosperity’ ‘ work with employees and their families’ ‘ integrate social and environmental concerns’ ‘ interact with stakeholders on voluntary basis’

Conclusion: CSR is ‘fuzzy’, ‘ondefinieerbaar’, ‘fragmented’, unco-ordinated and divided.

CSR literature study: 1926 - 2007 ,[object Object],[object Object],[object Object],[object Object]

Friedman – Individuals must take responsibility Barnard, Bowen - Organisations must take responsibility Galbraith – Government and organisations are responsible 1950-1970

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DISCOURSE Diverse Shared MOVEMENT COALITION ORGANISATION CSR

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[object Object],Stimulates sharing knowledge Eliminates time and space Takes advantage of ‘weak ties’ Swift exchange of information

[object Object],[object Object],[object Object],This means we are performing action research Action research is a research methodology(Peters & Robinson, 1984: 54) in which action and research happen simultaneously(Altrichter et al., 2002). This creates overlap between researcher and the research object, the ‘field’ and the ‘laboratory’ (Whyte et al., 1989; Altrichter et al., 2002).

[object Object],A VCoP for CSR is a Large Scale Intervention: ,[object Object],[object Object],[object Object],[object Object]

Creation Of A Virtual Community Of Practice For CSR Researchers

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