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Youtube marketing music
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I. Video marketing content for you!
Got another treat for you today folks. This training, The Musicians
Guide To YouTube Marketing: Audience Development and Video
Promotion for CREATORS is taken directly out of my high end
Masterclass for Modern Content Creators – which you can sign up
for F*REE here for a limited time. (until we’ve reached capacity for
the number of people I can effectively serve for this class)
*I’m Jamie Leger, and if we haven’t already met, I’m here to hook you
up with this caliber of content on the regular. You can sign up for my
VIP Email List to get the latest premium content, as well as answers to
your questions, and someone who really gives a crap that’s out here
testing, (experimenting both personally AND helping others) and
reporting what works and what doesn’t.
The Musicians Guide To YouTube Marketing: How To Build an
Audience Through YouTube Video Promotion
Today’s lesson is a WEALTH of highly valuable information on one of
the BEST traffic strategies and fan generation techniques online.
Video marketing. Free pdf download examples Page 1
In Today’s Lesson You Will Learn:
Why to include video as part of your marketing strategy
What kinds of video you can create
How to tag your videos
How to promote a video on youtube
How to promote your videos elsewhere
How to build a community around your channel
In terms of traffic generation, brand building, and sales, VIDEO is king.
Your efforts online should ABSOLUTELY include video as part of your
By now, this should not be news to you.
There are all kinds of videos you can make, and many places you can
There are services, which we will be covering a little later in the lesson,
that can actually help you distribute those videos across the top video
Today we are going to focus on the BIG dog of them all, YOUTUBE.
Now there are others – and you should try using them, but the good
news is that once you know and understand how to optimize your videos
to get lots of traffic on youtube, you can easily feel your way around the
others and apply the exact same principles.
Pretty cool eh?
No I’m not Canadian. Love the Maple Leaves though!
Video marketing. Free pdf download examples Page 2
I’m excited to share this information with you and for you to go and
apply it and then tell me your results!
Don’t forget, that was part of the deal. You are taking this information
one day, one lesson at a time, following through with the exercise, and
then sharing your results as well as your questions, so i can make this a
better course for you and your peers.
Alright, let’s get to it.
Traffic Academy: YouTube Video Promotion
YouTube actually falls under BOTH Content Marketing and Social
Traffic, but since it is technically a Social Media Channel rather than a
search engine, I found it most appropriate to include this module in this
So look, YouTube get billions of views on a bad day… It’s been proven
that video gets more money than ANYTHING else…
You probably understand the benefits, and know you need to be doing
MORE video, but you are probably a little confused, scared of, and
unsure about how to do it, and do it effectively.
These things take time to learn. Luckily, you got me, and I got your
We will shave a COUPLE YEARS off your learning curve in this lesson
Let’s look even further at the overwhelming power of video:
While YouTube doesn’t receive as many Page-views as Google, it is
pretty close. Now let me really drive this point home:
If you accurately promote a video on YouTube, and get great listings for
it in YouTube’s keyword search for your chosen terms…
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Several things happen:
Your top listing will receive almost as many views as a top listing in
If you have a top listing in YouTube (and even if you don’t), you can
usually win a 1st page listing in Google itself due to your video
That means video promotion can win you much more visibility and
market penetration than you would solely concentrating on ranking in
So before we get into the steps and process, let’s look at the types of
videos you can make that are easy AND effective.
Types of Videos you Can Create Include:
1. A video case study with a client
2. A video teaching how to do something
3. A video showing people interacting with your product (in a How-To
Format, Not a Sales Pitch)
4. An interview with a leader or with a famous person in your industry
5. Reveal a secret or latest information
6. Controversial, funny, inspirational, and hot topic content (Be Careful
8. Cover Songs (self explanatory)
9. Original Songs (self explanatory)
1. Video Case Study – If you were a professional you could conduct an
interview with a client, ask for statistics, findings, results, and the overall
Video marketing. Free pdf download examples Page 4
story. But as a musician you could tell the story of a song, or album, or
experience that is particularly interesting, engaging, etc. To really knock
this video out of the park, use D2Cam or Camtasia, available at
www.camtasia.com, to add screen shots and live video feed of your
desktop activity so that you can take the viewer through a live demo or
2. Video Teaching How To Do Something – If you know any valuable
skill, let’s say a cool and easy way to play a certain song on guitar, or
some production technique that always works, etc. What could you
possibly teach in a how-to video? Perhaps you can do a video on better
time management and organization, how to balance life and work, and
how to add inspiration to your work and living environment with
inspirational calendars. The possibilities are endless. A good rule of
thumb is that anything you can write about, you can craft into an
interesting video. The same rules apply – keep it short and sweet,
actionable and informative, and be interesting, funny, or engaging.
3. Video Showing People Interacting With Your Products/Merch (in a
How-To Format, Not a Sales Pitch) – This may not be as effective as
other types of videos, but be creative and talk about your latest merch or
upcoming products or packages you are putting together.
If I had tools or software I had created, I would show how they’re used.
But I wouldn’t push my own product. I would name other possible tools
the viewer can use, but since I’m partial to my own tool, I’m going to
use it as my example.
This builds trust because they see you’re giving valuable information
without beating them over the head with a sales pitch.
4. Interview with a Leader or with a Famous Person in Your Industry –
You’d be surprised how easy it is to get interviews with very influential
people including celebrities and famous leaders. Just reach out to 10
people you’d like to interview with a brief one-page proposal about what
you’d like to interview them on and how the interview will be used, and
Video marketing. Free pdf download examples Page 5
I am pretty confident at least one or two, if not several, would be willing
to be interviewed.
5. Reveal a secret or Latest Information Update – Another great tactic
for creating popular, viral videos is to monitor trends in your industry
and hit hot topics as soon as they pop up. If a hot new iPhone is coming
out, and you sell phone accessories compatible with an iPhone, then hop
on that popularity wagon and do a video about iPhone innovations. You
don’t even have to mention your site except to introduce yourself and
the company you’re with.
6. Controversial, Funny, Inspirational Content – This is the category of
video that can get you massive traffic, but it’s harder for companies to
pull off. You can play it safe with inspirational content, but if you can
craft a solid video that is really funny or controversial, without
sacrificing your professional image, you can rake in views and traffic.
7. Hold a Contest
If you’re not funny or you don’t feel you could pull off such a video –
and particularly if you don’t want your company participating in
controversial topics or conversation –a great solution is to hold a contest
or encourage your customers to submit videos.
An incredible example of this is Wiley Books’ promotion of the book,
“Brewing Up a Business.” They held a contest on YouTube inviting
people to read the book and then submit a short video showing how they
implemented the business advice and approach explained in the book
and what their results were. The book was fun and funky and they kept
that vibe in their contest and materials promoting the contest.
The result? Over 60 videos from 60 different video makers all
discussing and promoting Wiley’s book in a creative and engaging way.
Think about innovative ways you can get your audience involved in
discussing and promoting your company and its offerings.
Regardless of the type of video you create, you can brand your company
without ever pitching it in your videos. Options include:
Video marketing. Free pdf download examples Page 6
Adding the URL to your company website at the bottom of each video.
Branding your YouTube channel with your company’s URL, brand
identity, and calls to action to your site.
Embedding clickable links or popups within your videos to your web
pages and offers.
How to Promote a Video on YouTube:
Create a video
Tag it according to targeted keywords
Create a profile on YouTube & upload video
Network and collaborate with popular YouTubers
Promote your video elsewhere
It’ll take time, patience and effort to drive massive traffic to your
website from YouTube. However, our
purpose here is to get you moving in the right direction and get you the
best results with minimal effort.
So here’s a quick and easy way to promote your video content on
YouTube which should get you some immediate 1st page rankings on the
search engines provided that you’re not trying to rank for excessively
competitive terms with millions of competing websites.
Step 1. Create your video
First of all, video content is the most powerful medium for your message
nowadays. It’s dynamic, it holds longer attention spans. It shouldn’t
take the place of your written content, but it’s an excellent addition that
should be on your website and on YouTube.
TAGGING YOUR VIDEO
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Identify keyword phrases that are well searched on Google and
YouTube and have a
good ratio against competition
Tag your video when you upload it with those keywords. Don’t forget to
tag it with names of companies, products, or people you mention
Setup Google Alerts for your videos, content, and terms that you want to
track, whenever it gets shared, spread, or mentioned.
An added benefit is that most savvy companies and industry celebrities
have set up Google Alerts to notify them whenever Google indexes a
news or media item that mentions their name or any other keyword they
want to track. So if you want to get into the good favor of a potential
partner or mentor, or you want to get on someone’s radar, discuss them
favorably (or not favorably if that’s your intention!) in one or more
Speaking of Google Alerts, a great way to obtain a pulse of your market
and your company’s reputation is to set up your own Google Alerts.
Simply go to www.google.com/alerts. If you don’t already have a google
account, you can create one for free. Make sure you’re signed in and fill
out one or more search terms you want to track. Track your company
name, names of visible executives in your company, company products
or trademarks, and anything else you imagine. You can also track
industry news by including some main industry keywords.
Once you submit your Alert, you will receive email alerts every time
Google indexes news or media for the keywords you specified.
Step 2. The next step is to tag your video. It’s relatively simple. Identify
the keywords you want your video to show up for. This should include
relevant keywords from your SEO research that are well searched on
Google or YouTube and have a good ratio against the number of
websites competing for them.
Video marketing. Free pdf download examples Page 8
You also want to include any relevant people, products, or companies
that you mention in your video.
This can be effective for a couple of reasons…
First: let’s say that your target audience searches the name of a
particular leader in your industry. Mention that leader in one or more of
your videos in a meaningful, informative or interesting way, and tag the
video with their name. It’s sure to get viewed by a chunk of your target
audience looking for info about or by that person or company.
CREATE A PROFILE & UPLOAD VIDEO
Follow the easy instructions on YouTube to create your free account
Click “My Videos” once logged in, then “Upload Video”
Again, follow their easy instructions!
Step 3. Once you know what keywords you want to tag your video with,
create a free account at YouTube and then upload your video. You’ll be
able to tag it and you can update those tags later. You can embed your
video in other sites like your blog or main website using the YouTube
NETWORK AND COLLABORATE
That was pretty simple. But once the video is uploaded, most companies
stop there. Don’t make that mistake. To really give your video viral legs,
you’ll want to take the next two steps.
Step 4. First, consider networking and collaborating with popular
YouTubers in your industry or in related industries. Just keep it focused
to your audience. If you sell ringtones for cell phones, then it might be
worth collaborating with a popular YouTuber who does great videos
about iPhones, especially when a new model or innovative upgrade is
about to be released.
Video marketing. Free pdf download examples Page 9
This is a great way to quickly win lots of new subscribers. If you
collaborate with someone who has hundreds of subscribers, and they
promote the video on their channel and you promote it on yours, you’re
bound to pick up quite a few new subscribers as long as the content is
PROMOTING YOUR VIDEO ELSEWHERE
Include videos in your primary website, blog, and social profiles
Distribute videos to multiple video networks
Offer useful video content to partners and to other industry sites
Here’s how you can really knock your own socks off!
And it’s so easy.
Step 5. First, make sure you embed one or more of your videos on your
primary web site. Your visitors will consume video content better than
written content, and it will help you differentiate your company from
your competition. Great videos to have on your main web site include
case studies, how-to videos, and interviews.
Next, consider video blogging or at least creating a post on your blog for
each new video you do. This allows you to further promote your video
through the bookmarking networks like Digg and Delicious.
You can also post links to these pages to Twitter, Facebook, Google +
and any other social networks that your business is active on.
Next, and here’s a great promotion method that gets 1st page rankings on
google within 24 hours for moderately competitive to mildly competitive
Blast your video out to dozens of video sites simultaneously. You can
quickly and easily do this with free video promotion tools like
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TubeMogul. You can select more robust, paid options, but the basic
video blasting software is free and allows you promote your video across
all the major video networks, bookmark it on the major social
bookmarking sites, track videos by producer. This is great for
competitive intelligence, and it easily tracks which web sites are linking
to your video. If your video is tagged with the right keywords, you can
see rankings within hours or days!
Another great promotion method is to offer your videos as content to
partners and other industry colleagues that they can use and publish. For
instance, if you do a video case study, offer it to an industry association,
web journal, research or media firm, etc. Also consider any content
partners you provide articles to per our earlier discussion of article
marketing. You can use those same principles to offer video content.
The key thing to remember is that I HIGHLY recommend that you
include video into your bigger mix of marketing strategies, and that you
get producing your first videos ASAP.
You can go to Animoto.com or a site like it, and create slideshow
videos by adding pictures and words put to music and then automatically
creates a video, and you can do that very easily, for free or very cheap if
you get the paid account.
The best way to get better at videos is to go and do it. Create your first
video. Get ON CAMERA, unless you are too shy, but remember, no one
CARES what you look like.
1. Go and get a channel with your keywords… now.
2. Build that channel with playlists and reviews at the very least
Video marketing. Free pdf download examples Page 11
3. Start building friends and subscribers by inviting, adding, subscribing,
etc. (Go tell all your facebook friends, email list, twitter followers, and
other social media fans and followers to go and subscribe and that you
are going to be delivering some great video content soon.)
4. (For you Go-Getters) Go and create your first video, and follow 5
steps outlined. This may take more time than you may have, so it is an
optional step. The previous three, however, are not. If you can only
apply them right now that is fine. Save this email and return to complete
step four and go through this lesson again when you get the chance. But
DON’T forget to come back and do this when you are going to create
Tip: Create Google Alerts at www.google.com/alerts (This is very easy
and a great way to monitor your keywords, content title, brand mentions,
and any topic you are interested in.)
Now i know that was A LOT. But you can ALWAYS go back and
reread it! I’m not wasting any of your time here with fluff, and I hope
you are digesting and applying all the material we’ve covered.
Again, if you have questions, or a success to share and possibly be
FEATURED, go ahead and reply back.
If you want further help in the form of either personalized coaching or
consulting, give me a call at 734.417.0227 (or email me at Jamie at
Jamieleger dot com)
Over the last decade of trial and error, successes and failures, hundreds
of clients and students, and over 13 months in actual production; i’ve
been able to reduce the complexity of our business model as Modern
Content Creators (Musicians/Artists/Comedians/D2Fan Brands) down to
a simple yet extraordinarily complete framework. You’ll learn all the
moving parts, how to use the tools, formulate effective strategies, as well
Video marketing. Free pdf download examples Page 12
as the most cutting edge tactics for how to build a loyal audience that
There are no tricks, potions or magic pills being offered here, only a
roadmap i’ve created with care and attention to detail for those I am
honored to serve.
Without further ado,
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
Video marketing. Free pdf download examples Page 13
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
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#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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