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Uploaded byJeppe Henckel
Creating Value Instead of Deliverables
The document narrates a cautionary tale about a UX process that began with optimistic research and ideation but ultimately failed to produce a viable product. Factors contributing to the failure included an unrealistic vision from leadership, lack of support from the tech team, and the disconnect between research and practical implementation. Key takeaways emphasize the importance of iterative prototyping, flexible adaptation, and incorporating change management in the UX process.
Creating Value Instead of Deliverables
- 1. Creating value insteadof deliverables
- 2. The great UXprocess ! - A cautionary tale
- 3. The story ofhow a UX’er went to LA
- 4. It stared outas a true fairy tale
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- 9. The full UXprocess Competitor analysis Heuristic analysis SEO strategy Observations Stakeholder interviews Ideation workshops User interviews Contextual inquiry Personas User Journeys Concept models Surveys Prototyping Think aloud tests
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- 12. The process 5 weeksof ethnography and research
- 13. The process 3 weeksof ideation
- 14. The process 5 weeksof production
- 15. The process 2 weeksof user testing
- 16. The process 1 weekof documentation
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- 18. A product thatblasted them into the future
- 19. How I feelnow
- 20. The product thatnever was
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- 22. The UX process ListenIdeate Build Measure Implement The UX process
- 24. Reasons things wentsour A very visionary CEO The tech team and the organisation could not support the envisioned concept Too huge a leap for the customers A great roadmap - but not a realistic one
- 25. How we couldhave realised the vision Earlier tests of hypothesis Continuous QA and sparring instead of handing over deliverables Phasing new elements. Evolution instead of revolution Included change management in the process
- 26. From UX processto product process
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- 28. The good, thebad and the non-existing Not working Working Didn’t get built
- 29. What NOT todo? Create extensive 1-1 prototypes Over document Create everything at once Expect to be right Trust your research as truths Work in a UX process