Creating the Perfect Sales Funnel
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This document provides tips for marketing through social media, blogging, events and networking. It discusses optimizing websites and content for search engines. Different social media platforms are recommended for various business types and content. Metrics like email click rates and bounce rates by industry and company size are shown. The document emphasizes writing blog content that educates, entertains and solves problems for the intended audience.
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Forest Enterprise Week aims to supercharge attendees' social media use. The agenda covers optimizing profiles on Facebook, Twitter, LinkedIn and using blogs and YouTube. Social media should align with search engine optimization strategies to increase online mentions and links. Facebook Pages are for businesses while Groups allow private sharing. LinkedIn enables connecting with contacts and finding jobs. High-quality videos and blogs that experts want to share can help brands on YouTube and Google+. Business should engage customers on social media and drive traffic to their websites.
Building Business with Social Media
The document provides information on how to use social media to build a business. It discusses various social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It emphasizes the importance of having a social media marketing plan, knowing your target audience, and humanizing your brand. It also provides best practices for using each platform and stresses the need to measure your success on social media.
Finding the SEO Balance
Discussion of the balance in SEO (search engine optimization) and how it applies to your website and your digital marketing strategy.
Presented by Allison Kulage, President of Bare Knuckle Marketing, Inc. at the 2011 Bloggy Conference in Cincinnati.
For more info on our digital marketing packages, custom workshops, or if you'd like to hire Allison to speak at your next conference or event, contact us at www.bareknucklestrategy.com or at 513-402-2735.
Social Media Master Class
The document discusses social media and provides tips for businesses to utilize various social media platforms. It defines social media as tools and sites that allow people to share content and have online conversations. It then provides questions businesses should consider to engage customers on social media. Finally, it offers specific guidance on starting a company blog, using Facebook pages, engaging fans, and measuring social media results.
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Intentional Networking for Small Business
Are you making the most of your networking time? When you network, are you creating opportunities for positive relationships and making a clear distinction about who you are and why people work with you?
If you think you need help in these areas, this presentation is for you!
Put the Power of PR to Work in Your Small Business
Own a small business that has a great story to tell but don't have the financial resources to get the word out on your own? No problem! This presentation will tell you what you need to know to start a Public Relations and/ or Public Affairs program of your own!
Sustainability - But I Like Steak!
This presentation concerns how marketing leaders across multiple industries and around the world are answering the call to act responsibly in an era of climate change. For best results, download this presentation as there are multiple video and website hyperlinks in the presentation which you will not see otherwise. There is an mp4 version of a webinar of this presentation which is also available on request. Email Joe Hines at joe@acubedmarketing.com for assistance.
Strategic Planning for Small Businesses
This presentation is by Professor Joe Hines, professor of marketing at Concordia, Fullerton College, Whittier College, and Cal State Fullerton. Joe also owns a content marketing practice called A-Cubed Marketing in Orange County, California.
Strategic Planning for Small Businesses
This document provides guidance on setting marketing goals and creating a marketing plan for 2016. It recommends assessing performance from last year, identifying strengths, weaknesses, opportunities and threats. The planning process involves setting objectives, strategies and tactics. Key elements to include in the plan are initiatives, pricing, sales, markets, customers, and promotion activities. The plan should have SMART goals and be implemented through promotion as a sales funnel.
Content Marketing - Bridging the Brand to Customer Gap
This document discusses content marketing and how to build an effective content marketing strategy. It emphasizes understanding both yourself and your target customers, including their needs and journey. It recommends acting as a sherpa to guide customers through their decision making process using a variety of content types and channels. The key is to evaluate whether your brand is a good match for potential customers and identify where your target audience spends time online in order to effectively reach them.
Basics of content marketing
This presentation explains the basics of Content Marketing and was created by Joe Hines, Professor of Marketing. Joe also offers complete Content Marketing support for your SMB. Want to reach out to Joe? Use either option:
e: joe@acubedmarketing.com
c: 714-872-0561
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Learn what you need to know about Content Marketing for your small business.
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Blog her campaign creative
This document provides details on creative custom units provided by BlogHer and Monterey Gourmet Foods for their 4th review on March 15, 2012. It lists various assets provided including logos, fonts, and reference materials. It then lists several advertisement units of varying pixel dimensions for content amplification, promotions and prizes, and reviewer badges. It also mentions assets like wallpaper.
Community college campaign
The document outlines DVU's FY11 community college strategy, which has four priorities: elevate the brand, deepen relationships, improve inquiry efficiency, and accelerate organic inquiry generation. The strategy involves a three-pronged approach: national advertising and outreach, focused outreach in select metro areas, and standardized outreach in other metros. Tactics include advertising, sponsorships, events, and tracking inquiries. The budget is $1.5 million, with funds allocated across various local and national tactics.
Campus re branding
This document discusses the importance of delivering a consistent brand experience across all touchpoints for DeVry University. It emphasizes that the brand experience is a consumer's lifetime relationship with the brand from initial interest through advocacy.
The brand experience is important because it drives loyalty, encourages positive word-of-mouth communication, and enhances bottom-line results. DeVry University aims to be "THE Career University" by mentoring students and aligning programs with in-demand careers.
The document outlines plans to ensure a consistent brand experience is delivered systemwide through national coordination of communications, consistent campus presentations, regular site visits and leadership education on the importance of the brand experience. Progress will be measured through student feedback and promotion metrics
Gen we case study
This document provides details about the "Women & Empowerment" event held at DeVry University's Long Beach campus on May 15th, 2010. The event aimed to raise DeVry's brand profile, support its positioning as a career university, and generate inquiries and enrollments from adult women learners. Over 300 people preregistered for the event, which featured prominent speakers from companies like Microsoft and HP, breakout sessions led by DeVry faculty, and networking opportunities. Student interns helped plan and staff the event to gain experience. Attendees provided positive feedback and about 30% expressed interest in learning more about DeVry. The organizers viewed it as a successful partnership between DeVry, students
Innovation strategyroadmap ppt
1. Reinstitute a cross-functional leadership team to oversee the stage gate process and review projects at each gate. This provides accountability and ensures a portfolio view.
2. Reinstate clear gates with go/no-go criteria at ideation, concept, development, launch, and tracking stages. Gates prevent underdeveloped projects from advancing and focus resources.
3. Implement consistent project leadership from ideation through tracking to ensure proper execution. Leaders are accountable for success and have authority over cross-functional teams.
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永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Creating the Perfect Sales Funnel
- 4. Brewing the Perfect Cup of Coffee
- 5. • LinkedIn Groups • Use # (hashtags) • Facebook Advertising • Use lead forms • Avoid banner ads • Demonstrate expertise and authenticity • Problem solving, entertainment, information • Meetup Groups • Networking Organizations • Industry conferences • Offer an incentive for contact Social Media Blogging Events/ Networking Requirements: Sufficient Quantity & the Right Beans
- 6. Customer Life Cycle Marketing
- 9. Search engine market share Period: February - April 2012 Source: statowl.com 81% 16% 3% Google Yahoo/Bing Other 81% 16% 3% Google Yahoo / Bing Other (AOL, Ask, Baidu, etc) The “Golden Rule” – The Ones With the Gold Make the Rules.
- 11. Linking Strategies Bigger = Trusted = Better
- 13. Facebook Re-Targeting Custom Audiences: Based on the list of emails you upload into Facebook. Lookalike Audiences: FB assembles by finding people whose profiles are similar to the people in your custom audience.
- 16. Average Bounce Rates by Industry
- 18. Company Size (employees) Median Open Rate Median Click Rate 1 - 10 35.30% 6.90% 11 - 25 32.40% 6.70% 26 - 200 32.30% 6.30% 201+ 32.20% 7% Average Click Rates by Size
- 19. You Want to Be Where They Are…. Social Media Platform Who Should Be Here? Everyone Everyone Lifestyle, food, fashion, personalities and luxury brands B2B businesses Brands with video content and ads
- 20. Know Where She Hangs Out.
- 21. Know Where She Hangs Out Social Media Channel % of channel users in the demographic
- 22. Topic Delivery Weight Loss vlogwebinar blog images white paperinfographics Customer Focused Stories That Educate Entertain Inform Solve Problems
- 24. Considerations for Effective Blogging Hallmarks Details Purposes: Problem solve, Educate, Inform, Entertain Tone: Authentic. Be yourself. Share a point of view. Personality: Write TO your persona in mind. Achieve for an emotional connect. Consistency: Publish on a schedule. Community: Create opportunities for feedback and engagement. Activation: Generate leads!