Demographics include factors like gender, age, education, location, and lifestyle that help organizations understand population characteristics. The document discusses using demographics for market research to help produce a music video. Understanding demographics is important for identifying the ideal consumer and allowing conscious decisions that will positively impact the music video produced. A table also shows music genres that generally appeal to different social demographics.
Screenshots of my ancillary process text 2 processCourtneychapmanx
This document describes the process of designing a digipak for a music album. The designer discusses selecting photos that relate to the music video and poster for continuity. Photos were edited to be black and white or add color effects. Text was added including song titles, credits, and barcode. The template was changed to better fit the photos. Multiple revisions were made to straighten text, fit photos correctly, and arrange elements across both CDs in the digipak.
The document describes the steps taken to design a magazine advertisement in Photoshop, including:
1. Importing images and logos, cropping and sizing them correctly.
2. Creating boxes and adjusting opacity, adding filters and positioning layers.
3. Importing and placing text over boxes, positioning logos, and using tools to erase backgrounds.
4. Creating another box, changing text colors, transforming and sizing elements, and completing the design.
The document links lyrics from songs to imagery in video clips using children. It provides descriptions of the children's actions and expressions in the clips and explains how they relate to the meaning of the lyrics. Key images include a child falling over to represent getting hurt, covering their face to show something being hard, hyperactively jumping to depict feeling alive, reading together as a memory, having wide eyes to represent eyes never closing, holding a frozen plant to symbolize times being frozen still, hugging and looking at each other to depict holding closer and meeting eyes, reading alone to depict being held within pages, and being picked up to represent not being let go.
I created a survey to gather feedback on my final projects from 16 respondents. The majority of respondents were in my target age group of 18-25. Respondents selected multiple aspects of the video that they liked and provided their own positive feedback. Some suggested minor changes like improving lip syncing or adding another location. All respondents agreed my projects maintained continuity. The feedback confirmed I successfully achieved my goals of a realistic, professional narrative that engaged audiences and conveyed emotions well.
The document discusses audience research for a music video targeted at 14-24 year olds. It notes that this age group is heavily connected to technology and consumes music through various media like radio, TV, phones and the internet. Research showed that while radio is still dominant for music discovery overall, YouTube is the top source for music among teens, with 64% listening on the site compared to 58% on radio. Therefore, the document concludes the music video should be promoted online, through platforms like YouTube, Facebook and Twitter, to reach a global mass audience of 14-24 year olds connected through social media.
The document summarizes feedback from friends and family who watched the creator's music video. Several people cried or nearly cried while watching due to feeling sad about the narrative/story. Others smiled and laughed at funny parts that showed relationships between the characters. Overall, the feedback was positive - people enjoyed how the story matched the song, thought the home movie style looked real, and wouldn't change anything about the video. It was watched multiple times by most people who provided feedback.
Demographics include factors like gender, age, education, location, and lifestyle that help organizations understand population characteristics. The document discusses using demographics for market research to help produce a music video. Understanding demographics is important for identifying the ideal consumer and allowing conscious decisions that will positively impact the music video produced. A table also shows music genres that generally appeal to different social demographics.
Screenshots of my ancillary process text 2 processCourtneychapmanx
This document describes the process of designing a digipak for a music album. The designer discusses selecting photos that relate to the music video and poster for continuity. Photos were edited to be black and white or add color effects. Text was added including song titles, credits, and barcode. The template was changed to better fit the photos. Multiple revisions were made to straighten text, fit photos correctly, and arrange elements across both CDs in the digipak.
The document describes the steps taken to design a magazine advertisement in Photoshop, including:
1. Importing images and logos, cropping and sizing them correctly.
2. Creating boxes and adjusting opacity, adding filters and positioning layers.
3. Importing and placing text over boxes, positioning logos, and using tools to erase backgrounds.
4. Creating another box, changing text colors, transforming and sizing elements, and completing the design.
The document links lyrics from songs to imagery in video clips using children. It provides descriptions of the children's actions and expressions in the clips and explains how they relate to the meaning of the lyrics. Key images include a child falling over to represent getting hurt, covering their face to show something being hard, hyperactively jumping to depict feeling alive, reading together as a memory, having wide eyes to represent eyes never closing, holding a frozen plant to symbolize times being frozen still, hugging and looking at each other to depict holding closer and meeting eyes, reading alone to depict being held within pages, and being picked up to represent not being let go.
I created a survey to gather feedback on my final projects from 16 respondents. The majority of respondents were in my target age group of 18-25. Respondents selected multiple aspects of the video that they liked and provided their own positive feedback. Some suggested minor changes like improving lip syncing or adding another location. All respondents agreed my projects maintained continuity. The feedback confirmed I successfully achieved my goals of a realistic, professional narrative that engaged audiences and conveyed emotions well.
The document discusses audience research for a music video targeted at 14-24 year olds. It notes that this age group is heavily connected to technology and consumes music through various media like radio, TV, phones and the internet. Research showed that while radio is still dominant for music discovery overall, YouTube is the top source for music among teens, with 64% listening on the site compared to 58% on radio. Therefore, the document concludes the music video should be promoted online, through platforms like YouTube, Facebook and Twitter, to reach a global mass audience of 14-24 year olds connected through social media.
The document summarizes feedback from friends and family who watched the creator's music video. Several people cried or nearly cried while watching due to feeling sad about the narrative/story. Others smiled and laughed at funny parts that showed relationships between the characters. Overall, the feedback was positive - people enjoyed how the story matched the song, thought the home movie style looked real, and wouldn't change anything about the video. It was watched multiple times by most people who provided feedback.
The document analyzes the music video "Girl In A Country Song" by Maddie & Tae. It discusses the introduction, genre, setting, costume, props, body language, narrative, and provides a reflection. The video uses role reversal to mock gender stereotypes in country music. Men are dressed in revealing outfits usually worn by women. While conforming to some country conventions through its setting, the video aims to expose sexism and break conventions by having women dress more conservatively. Costume, props, and body language are used to represent and subvert stereotypical gender roles and norms within the genre.
The document discusses the similarities between the creator's ancillary texts, specifically a digipack they created, and existing music products they drew inspiration from. It describes choosing shots from a video for the digipack cover to directly link to the video. Inspiration also came from Taylor Swift and Rihanna album packaging that featured clear themes and images of the artists. Key elements copied include font, album and artist names, and other song titles to advertise and draw connections between ancillary texts and albums.
This document describes edits made to an image to create an album cover, including:
- Changing the lipstick and background colors and increasing saturation.
- Adding pink hearts but feeling it didn't fit existing album styles.
- Trying different fonts and colors for the text.
- Adding elements like a parental advisory sticker and track listing to conform to album conventions.
- Designing additional elements like discs and digipak images, adjusting colors and effects.
The document describes the process of creating a digipak in Photoshop. First, the creator opened an image for the back cover and adjusted its brightness and contrast. Then text and barcodes were added and images were prepared for the disc backgrounds. Additional text and images were manipulated and arranged on plain backgrounds. All elements were assembled on a digipak template, with images and text duplicated and transformed as needed for both sides. Circles representing the discs were made and logos were added to complete the project.
The document summarizes responses from a survey about a music video. Key points from the responses include:
- People liked the dance routine as it fit well with the song. The dance did not follow a typical "boy meets girl" narrative.
- Respondents also noted the use of different locations and editing effects like flash cuts that kept the video engaging.
- Cinematography was used to show the emotions between the lead characters and capture the dance performance.
- The narrative was understood through camera angles, effects like black and white, and the depiction of a dream sequence.
- Suggestions for improvement included adding more locations or a wider variety of effects to better match the song.
The document describes the process of designing a promotional advertisement for a magazine. Key steps include:
1. Importing an image from a music video and duplicating it to feature two hearts.
2. Adding text and borders for continuity with other designs.
3. Changing the background image to a photo of the artist to improve quality and recognition.
4. Further editing the image by airbrushing skin, changing lip color, and adding graffiti text to the background wall for realism and branding.
The document describes how the author used HTML to format and embed elements in a blog post. They switched between the "compose" and "HTML" modes to paste code and preview the results. They learned about using <br>, <p>, and <div> tags to control formatting and layout. An expert explained the differences between HTML, CSS, and programming languages and showed the author how to create links and hover text. The author embedded a Prezi presentation and formatted the sidebar menu to remain fixed while scrolling.
The document discusses the various pieces of technology and software used to create a music video. It summarizes the advantages and disadvantages of using handycam cameras, SLR cameras, tripods, iMac computers, Final Cut Pro, memory cards, Photoshop, Blogger, Prezi, SlideShare, Storyboard That, Venngage, Splice, QuickTime Player, YouTube, and Emaze. The key technologies allowed the creator to film, edit, and present the music video, while some software had learning curves or limitations that impacted the production schedule.
The document describes the steps taken to design a CD digipack template in a photo editing software. Key steps include:
1. Resizing and transforming an uploaded photo to fit the template using shift to maintain proportions.
2. Using selection tools like rectangular marquee and polygon lasso to cut out excess areas and tightly cut around the CD shape.
3. Rotating an image 180 degrees to have the top row appear upside down as the digipack would be folded.
4. Adding text elements to the front cover and spine, and ensuring font consistency. Conventional elements like barcodes and copyright were also included.
Our products work best when used together. Multiple treatments can have an additive effect and complement each other's benefits. Using a regimen of our skin care and hair care lines tailored to your individual needs will provide optimal results.
The document discusses the process of editing a music video to conform to the genre of hip hop/R&B. It describes adapting footage from a mock exam using color filters and keying effects to add pink and yellow backgrounds. Examples of shots used in the mock exam and new plans for the "Flawless" video are provided, showing how wardrobe, makeup, and camera angles are chosen to better reflect the contemporary R&B genre and empowering themes of the song.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
The music video tells a story of a gay couple facing discrimination and violence. It begins by introducing the couple and showing them happy together but feeling trapped by society. As the video continues, a group of hostile men search for the couple with violent intentions. The couple tries to escape but one is captured and tortured with a knife to his throat in front of a large fire while being filmed. In the final scenes, the chest containing the couple's memories is burned and one man is beaten on the ground while his partner watches helplessly. The video conveys the message that discrimination and homophobia can have tragic consequences including torture and death.
The document summarizes how the author analyzed various music videos from alternative rock bands like Arctic Monkeys, Radiohead, and Nirvana to inform their own music video. They looked at elements like lighting, camerawork, settings, and aesthetics to incorporate conventions of the genre. For their own video, they shot footage of an actress in similar styles but developed the narrative differently by focusing on her progressively damaging herself. They compared their video to the references to highlight both the conventions they followed and ways they challenged expectations.
This document summarizes how the media product uses and challenges conventions of real music videos. It discusses several shots and elements from the original video that were used or adapted, such as a slow motion shot of the artist rapping in a car edited to black and white. However, some conventions were challenged, such as filming a walking shot in black and white in an alley rather than on a steady road. Both videos also lack narrative. While the design of the fake album cover challenges conventions like the original's gold theme, it keeps the parental advisory sign. Text displaying the song title at the start is a convention both videos use.
The document analyzes the conventions used in the album packaging (digipacks) of Taylor Swift's "1989", Jess Glynne, and Beyoncé. It examines the front covers, CDs, and back covers of each digipack and identifies consistency of themes, colors, and fonts. It also analyzes two tour advertisements - one for Taylor Swift and one for Jess Glynne - and identifies their use of the artist's image, fonts, and inclusion of tour details. Finally, it mentions researching font types for the ancillary text.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document analyzes the music video "Girl In A Country Song" by Maddie & Tae. It discusses the introduction, genre, setting, costume, props, body language, narrative, and provides a reflection. The video uses role reversal to mock gender stereotypes in country music. Men are dressed in revealing outfits usually worn by women. While conforming to some country conventions through its setting, the video aims to expose sexism and break conventions by having women dress more conservatively. Costume, props, and body language are used to represent and subvert stereotypical gender roles and norms within the genre.
The document discusses the similarities between the creator's ancillary texts, specifically a digipack they created, and existing music products they drew inspiration from. It describes choosing shots from a video for the digipack cover to directly link to the video. Inspiration also came from Taylor Swift and Rihanna album packaging that featured clear themes and images of the artists. Key elements copied include font, album and artist names, and other song titles to advertise and draw connections between ancillary texts and albums.
This document describes edits made to an image to create an album cover, including:
- Changing the lipstick and background colors and increasing saturation.
- Adding pink hearts but feeling it didn't fit existing album styles.
- Trying different fonts and colors for the text.
- Adding elements like a parental advisory sticker and track listing to conform to album conventions.
- Designing additional elements like discs and digipak images, adjusting colors and effects.
The document describes the process of creating a digipak in Photoshop. First, the creator opened an image for the back cover and adjusted its brightness and contrast. Then text and barcodes were added and images were prepared for the disc backgrounds. Additional text and images were manipulated and arranged on plain backgrounds. All elements were assembled on a digipak template, with images and text duplicated and transformed as needed for both sides. Circles representing the discs were made and logos were added to complete the project.
The document summarizes responses from a survey about a music video. Key points from the responses include:
- People liked the dance routine as it fit well with the song. The dance did not follow a typical "boy meets girl" narrative.
- Respondents also noted the use of different locations and editing effects like flash cuts that kept the video engaging.
- Cinematography was used to show the emotions between the lead characters and capture the dance performance.
- The narrative was understood through camera angles, effects like black and white, and the depiction of a dream sequence.
- Suggestions for improvement included adding more locations or a wider variety of effects to better match the song.
The document describes the process of designing a promotional advertisement for a magazine. Key steps include:
1. Importing an image from a music video and duplicating it to feature two hearts.
2. Adding text and borders for continuity with other designs.
3. Changing the background image to a photo of the artist to improve quality and recognition.
4. Further editing the image by airbrushing skin, changing lip color, and adding graffiti text to the background wall for realism and branding.
The document describes how the author used HTML to format and embed elements in a blog post. They switched between the "compose" and "HTML" modes to paste code and preview the results. They learned about using <br>, <p>, and <div> tags to control formatting and layout. An expert explained the differences between HTML, CSS, and programming languages and showed the author how to create links and hover text. The author embedded a Prezi presentation and formatted the sidebar menu to remain fixed while scrolling.
The document discusses the various pieces of technology and software used to create a music video. It summarizes the advantages and disadvantages of using handycam cameras, SLR cameras, tripods, iMac computers, Final Cut Pro, memory cards, Photoshop, Blogger, Prezi, SlideShare, Storyboard That, Venngage, Splice, QuickTime Player, YouTube, and Emaze. The key technologies allowed the creator to film, edit, and present the music video, while some software had learning curves or limitations that impacted the production schedule.
The document describes the steps taken to design a CD digipack template in a photo editing software. Key steps include:
1. Resizing and transforming an uploaded photo to fit the template using shift to maintain proportions.
2. Using selection tools like rectangular marquee and polygon lasso to cut out excess areas and tightly cut around the CD shape.
3. Rotating an image 180 degrees to have the top row appear upside down as the digipack would be folded.
4. Adding text elements to the front cover and spine, and ensuring font consistency. Conventional elements like barcodes and copyright were also included.
Our products work best when used together. Multiple treatments can have an additive effect and complement each other's benefits. Using a regimen of our skin care and hair care lines tailored to your individual needs will provide optimal results.
The document discusses the process of editing a music video to conform to the genre of hip hop/R&B. It describes adapting footage from a mock exam using color filters and keying effects to add pink and yellow backgrounds. Examples of shots used in the mock exam and new plans for the "Flawless" video are provided, showing how wardrobe, makeup, and camera angles are chosen to better reflect the contemporary R&B genre and empowering themes of the song.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
The music video tells a story of a gay couple facing discrimination and violence. It begins by introducing the couple and showing them happy together but feeling trapped by society. As the video continues, a group of hostile men search for the couple with violent intentions. The couple tries to escape but one is captured and tortured with a knife to his throat in front of a large fire while being filmed. In the final scenes, the chest containing the couple's memories is burned and one man is beaten on the ground while his partner watches helplessly. The video conveys the message that discrimination and homophobia can have tragic consequences including torture and death.
The document summarizes how the author analyzed various music videos from alternative rock bands like Arctic Monkeys, Radiohead, and Nirvana to inform their own music video. They looked at elements like lighting, camerawork, settings, and aesthetics to incorporate conventions of the genre. For their own video, they shot footage of an actress in similar styles but developed the narrative differently by focusing on her progressively damaging herself. They compared their video to the references to highlight both the conventions they followed and ways they challenged expectations.
This document summarizes how the media product uses and challenges conventions of real music videos. It discusses several shots and elements from the original video that were used or adapted, such as a slow motion shot of the artist rapping in a car edited to black and white. However, some conventions were challenged, such as filming a walking shot in black and white in an alley rather than on a steady road. Both videos also lack narrative. While the design of the fake album cover challenges conventions like the original's gold theme, it keeps the parental advisory sign. Text displaying the song title at the start is a convention both videos use.
The document analyzes the conventions used in the album packaging (digipacks) of Taylor Swift's "1989", Jess Glynne, and Beyoncé. It examines the front covers, CDs, and back covers of each digipack and identifies consistency of themes, colors, and fonts. It also analyzes two tour advertisements - one for Taylor Swift and one for Jess Glynne - and identifies their use of the artist's image, fonts, and inclusion of tour details. Finally, it mentions researching font types for the ancillary text.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
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