Featuring Keith Conley, Analytics Manager at Bunchball. Bunchball helps companies improve user engagement, employee productivity, and and customer loyalty through its gamification platform, Nitro. Learn more at Bunchball.com. To learn more about SiSense's analytics solution for Salesforce data and beyond, visit SiSense.com

1. Bunchball Analytics
Creating Scalable Analytics Processes

2. Agenda
 Gamification
 Bunchball Analytics
– Challenges
– Data Architecture
– Analytics Mission
 Scalable Analytics
– Confining the Value Proposition
– Client Education
– Standardized Reporting Procedures

3. Gamification

4. Gamification is…
Applying Game Mechanics
to Non-Game Experiences

5. Game mechanics
address basic human motivators
Progress Status Rewards
Levels in games Standings & Leaderboards Access to exclusives & perks
Miles & points Likes & Followers Early boarding/upgrades
Progress bars Communities, Groups, Teams Recognition

6. Data Collection

7. Bunchball Data
 Situation: Bunchball is a SAAS (software as a service) giving marketers,
media sellers and employers the tools they need to drive high-value online
engagement through gamification, tracking behavioral data for audiences
and employees.
 Challenge(s):
– >250 Clients
– 2 Primary client channels
– Varied success metrics
– Large data sets
– Client-side administration
– New Industry

8. (2)
API Call to Nitro
Customer Web Server (e.g. logAction with UID, Tag, Value)
(3)
Response from Nitro
(e.g. result = OK)
(1) User Action triggers a call to the Customer’s Server
Nitro
Server
User Point Balance Field
Watch Avatar
Video Widget
Web Browser

9. Nitro Platform Integration
1 Client Code Client Auto handled by NITRO
Configured according to challenge
NITRO Awards configuration
user.logAction NITRO User Points*
Rules Engine Completes
Watch_Video Challenge Badge*
Action name Item*
Action rate limit* Notification*
Challenge daily limit
User prerequisites* * = optional components
2 Client Code Notification is auto
handled by Nitro JS
NITRO Congratulations Library
user.getPendingNotifications Notification Joe 123!
Queue You just won 10
points!
Joe 123
Jane Doe
345

10. The Approach
 The Primary focus of Analytics is to provide customers with a framework
that enables deployment optimization and a clear path for demonstrating
success
 Analytics creates an on-going relationship with each client to ensure
deployments aren’t subject to “set it and forget it” circumstances
 A measurement and learning plan is generated, detailing pertinent
information to ensure reporting provides insight towards goals and
optimization
 We strive to meet two needs:
 Dashboard reporting do demonstrate efficacy of the program
 Score cards for project managers to use for program optimization

11. Scaling the Practice
Confining the value proposition

12. Bunchball Enterprise Metrics
1. Increased Adoption & Enterprise Solution Metrics
Continuous Engagement of Adoption
business tools
Continuous Engagement
2. Influence and motivate
specific behaviors impacting
enterprise success
Application Specific Metrics
(ex.)
Faster On-boarding
Increased Pipeline Generation
Increased Sales
Faster support case resolution
Shorter Cycle times (Quals, Cases)
Decreased Employee turnover
Increased social collaboration

13. Short-term and Long-term Impacts (examples)
Short-term (Quick wins) Long-term
• Increased pipeline • Better data for management decision-making
• Faster on-boarding • Improved Employee Retention
• Increased User-Generated-Content • Increased customer satisfaction
• Productivity Increase • Forecast Accuracy
• Proficiency Increase • Increased compliance

14. Scaling the Practice
Client Education

15. Measurement & Learning Plan
 The analytics team works with
clients, during on-boarding, to
document a learning and
measurement plan. This
houses:
– Goals
– KPIs
– Benchmarks
– Suggested Analyses
– Proposed reporting
format
– Reporting cadence
 Analytics preparation ensures
the quality of reporting and
analysis will provide insight
and value

16. Standardization Tools

17. Scaling the Practice
Standardized reporting procedures

18. Nitro Analytics Console – Baseline Reporting
Nitro Analytics Console
View Topline data to assess program health
Generate dashboards to analyze program
components: Users, Actions, Challenges.
Points, Items and Notifications
Trend overall and user-level activity
pertaining to Key Performance Indicators
Quickly analyze content consumption on
your deployment
Schedule and download raw data reports to
feed into current program analysis

19. The Workbook Process
We developed a set of standard reporting procedures to streamline client
reporting:
1. Built a library of mySQL queries to extract data with consistent date
formats and column headers.
2. Aggregate data into necessary tables in Access
3. Move data into Tableau Desktop for report generation with
standardized views

20. Dashboards
 Customized dashboards
are designed to convey top
line performance and
trends within the program.
– Reports are delivered
via PDF, in
Powerpoint, or Tableau
Reader
 These reports serve as
high-level indicators of
program performance and
lead to focused
optimization analysis

21. Standard Structure and Visualizations
 In order for the client to best understand the health of the deployment,
we prepare a dashboard for review.
 On the most basic level, it will contain metrics such as action count,
actions per user, count of challenges achieved, and unique users over
time
 Begins discussion for finding channels for optimization

22. Scorecards - Optimization Methodology
Pareto Analysis
• Indicates the level of engagement of the community as a whole by showing the
distribution of activity on a per user basis
• Allows identification of top community influencers
• Identifies key activities that drive engagement

23. Scorecards - Optimization Methodology
Cohort Analysis
• Relates user retention over time
• Tracks continuous engagement through
measuring the length of each user’s
lifetime
• Creates a record that relates impact of
optimization efforts
Percent Change
• In narrative based deployments,
percent change reflects drop-offs in
user activity
• Indicates certain points in the storyline
where the feedback loop may be too
long

24. Scorecards - Optimization Methodology
 Bunchball has a proven optimization methodology to ensure continued
success of the Nitro Gamification effort
– Score cards focus on Actions, Challenges and Users, identifying areas
for improved engagement in all categories