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Creating Customer Evangelists

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Javier Avellán Veloz
Javier Avellán Veloz

Short presentation given internally at Schipul to discuss the book "Creating Customer Evangelists" by Ben McConnell and Jackie Huba.

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1 of 11
Creating Customer Evangelists ,[object Object],[object Object],Javier Avell á n Schipul - The Web Marketing Company www.schipul.com Jackie Huba and Ben Martin at the ASAE Conference 2007 Flickr Photo by Schipulites
What we’ll cover ,[object Object],[object Object],[object Object],[object Object]
How do people get info about… SOURCE: Roper Reports
Do we currently have any customers evangelists? (7 clues) ,[object Object],[object Object],[object Object],[object Object],Do our customers…
Do we currently have any customers evangelists? (7 clues continued) ,[object Object],[object Object],[object Object],Do our customers…
Your turn: What companies do you evangelize for?
Your turn: Who are our Evangelists? ?????????????????????????
Six Tenets of Customer Evangelism ,[object Object],[object Object],[object Object]
Six Tenets of Customer Evangelism (continued) ,[object Object],[object Object],[object Object]
To Re-Cap ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Javier Avell á n Schipul - The Web Marketing Company www.schipul.com

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