Lowe’s opened its first Manhattan locations in September 2016. To adapt to a city environment, FITCH and Lowe’s studied the urban consumer, creating customer journeys and product selections based on “New York Norms”.
Don't be a Designosaur: How to avoid creative extinctionFITCH
Over the last 20 years, the creative industries have evolved from analogue to digital to social and then mobile. And now here we are, running headlong into an omni-channel world. Exciting stuff. But how does an agency ECD avoid extinction in a world increasingly ruled by Generation Z, Generation Y, Millennials and Centennials? What’s the future for creative leadership in an ever-shifting landscape?
Alasdair Lennox, ECD EMEA presented this at Eurobest 2015 and Goafest 2016. Watch it here: https://www.youtube.com/watch?v=NEKnRLuxqiI
The Store recently held a webinar with FITCH London covering “A Very British Black Friday”. Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock to get a good chunk of holiday sales in the bag.
This session was based on FITCH’s report that the Black Friday shopping phenomenon in Britain, shows the reality is somewhat different. EMEA ECD Alasdair Lennox and EMEA Strategy Director Aaron Shields showed the real losers in this game are retailers.
Black Friday discounts have driven shoppers to open their wallets earlier, but not necessarily deeper, so the idea that they are just a major boost to UK holiday spending is flawed. While a small proportion of shoppers will always be willing to fight for a bargain, the majority are sensible shoppers happily buying online, at home.
Lennox and Shields demonstrated that the long-term winners will be brands that shift their mind set from the hard sell to helping consumers to buy, offering a continuous experience online and in-store.
Is it in our nature to be generous? FITCH has been studying brands and generosity for the last 6 years and uncovered ways in which creatives and brands need to use different parts of the brain to unlock empathy in an increasingly disjointed and disrupted world.
FITCH Chairman and Chief Creative Officer Tim Greenhalgh will examine the spectrum of generosity, from mean and cynical behavior, to give and take, to those brands that give freely. He’ll outline the dynamics of a great and generous experience and answer the $1,000,000 question: does being generous and offering great experiences for customers make brands money? The good news is, yes.
How do we deal with the new retail paradigm? Dominique Bonnafoux, senior strategist, walk us through the latest trends in personalisation, experience and convenience. This was presented at Pulse London on May 16th.
Don't be a Designosaur: How to avoid creative extinctionFITCH
Over the last 20 years, the creative industries have evolved from analogue to digital to social and then mobile. And now here we are, running headlong into an omni-channel world. Exciting stuff. But how does an agency ECD avoid extinction in a world increasingly ruled by Generation Z, Generation Y, Millennials and Centennials? What’s the future for creative leadership in an ever-shifting landscape?
Alasdair Lennox, ECD EMEA presented this at Eurobest 2015 and Goafest 2016. Watch it here: https://www.youtube.com/watch?v=NEKnRLuxqiI
The Store recently held a webinar with FITCH London covering “A Very British Black Friday”. Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock to get a good chunk of holiday sales in the bag.
This session was based on FITCH’s report that the Black Friday shopping phenomenon in Britain, shows the reality is somewhat different. EMEA ECD Alasdair Lennox and EMEA Strategy Director Aaron Shields showed the real losers in this game are retailers.
Black Friday discounts have driven shoppers to open their wallets earlier, but not necessarily deeper, so the idea that they are just a major boost to UK holiday spending is flawed. While a small proportion of shoppers will always be willing to fight for a bargain, the majority are sensible shoppers happily buying online, at home.
Lennox and Shields demonstrated that the long-term winners will be brands that shift their mind set from the hard sell to helping consumers to buy, offering a continuous experience online and in-store.
Is it in our nature to be generous? FITCH has been studying brands and generosity for the last 6 years and uncovered ways in which creatives and brands need to use different parts of the brain to unlock empathy in an increasingly disjointed and disrupted world.
FITCH Chairman and Chief Creative Officer Tim Greenhalgh will examine the spectrum of generosity, from mean and cynical behavior, to give and take, to those brands that give freely. He’ll outline the dynamics of a great and generous experience and answer the $1,000,000 question: does being generous and offering great experiences for customers make brands money? The good news is, yes.
How do we deal with the new retail paradigm? Dominique Bonnafoux, senior strategist, walk us through the latest trends in personalisation, experience and convenience. This was presented at Pulse London on May 16th.
What can retailers learn from emotion-fuelled music festivals?
Experiences can make the difference for brands. Just look at the growth of the UK live music scene, compared to other parts of the industry that continue to struggle. With more people than ever going to see and experience live music, it's seen as the primary cash generator for the music industry. As we place more value on doing things and connecting socially, bricks & mortar retail could probably learn a lot from the live music scene. FITCH ECD Alasdair Lennox argue that it’s time for physical retailers to think a bit more rock 'n roll, looking at three ways retailers can be inspired by the Glastonbury Festival to create an exceptional retail experience.
Stirring Emotions - Making the Human ConnectionFITCH
Emotions differentiate humans from other living things. They make us unpredictable, impulsive and endlessly interesting. When tapped in to, our emotions allow brands to connect in a more relevant way. It is a known fact that consumers are more likely to purchase when they connect emotionally to a brand. Brands and retailers need to translate this understanding of people into an enhanced brand experience which stirs emotions. Alasdair Lennox will discuss how to connect with consumers through distinctive experiences, and how these memorable moments build value for brands. He will also share a preview of Group XP’s 2017 Experience Index, which measures the value of brand experience.
FITCH Fuel - The Future of Malls in SingaporeFITCH
We’ve all read the headlines: “Singapore’s shopping malls are dead”. And we’ve all seen the grim stats to back it up: falling occupancy rates, declining revenues, and an ever increasing supply of new retail space coming online in the coming years. But are Singapore’s malls really dead? Or is there still some life left in them? And if so, what can be done to reinvigorate Singapore’s once vibrant shopping malls? Join FITCH, a global retail design and brand experience consultancy, for a provocative discussion about the future of shopping malls in Singapore.
Making a first good impression is a must. From friendship to love – not to mention professional relationships – that first projection of the self can be critical. These make or break moments can of course be engineered, thank goodness. From the age old use of fashion and beauty to the plethora of social media platforms and apps that make us look our best today, the options are becoming endless, both physically and digitally.
With the advent of virtual reality, it’s become so much easier to project something that may not really be there, whether it's a killer whale splashing through a gymnasium, a holographic human rights march, or even exploring your new IKEA kitchen from a child’s perspective. Technology isn’t just enabling virtual realities; in some cases it's making us question it entirely.
Senior Strategist Dominique Bonnafoux presented Trompe l'Oeil and The Art of The Lasting Impression at Eurobest 2016 in Rome.
How to create a future of work where we place people at the heart.
Stephen Pill, digital strategy director, shares his strategic insights into the generation spanning behavioural changes that are impacting all aspects of society, he explores with us how the world is becoming more experiential, and how applying retail design principles to the workplace can help people achieve their goals in this new world.
The Joy of Work was presented at Worktech 2017 in Singapore.
It seems you can't buy anything these days without a carefully nurtured story reflecting the provenance, purity or purpose of the brand, replete with a hand-crafted booklet on the blood, sweat and tears it took to bring this product to you. And all you wanted was a coffee. On the surface, all this authenticity and effort is not a bad thing. Indeed, as the mass brands flail in the face of this hipster hurricane, it may be time to ask why we find ourselves drawn to this phenomenon that has created a bigger issue of parity in all corners of retail. Where did the trend of artisanal, bespoke brands come from, and why do they seem to be taking over every category of retail? FITCH unpacks this new direction of retail and share how brands can differentiate themselves in a world of hipster take-over.
AR: Augmenting the Retail Customer ExperienceFITCH
Technical Director Marc Lamothe and Technical Lead Kam Liu explored the fundamental concepts of AR, real-world use-cases, and what the future holds for this exciting new platform.
Take a look at our digital beauty book which illustrates some of our beautiful (we're modest) packaging design and branded experience work. You'll also getter a better sense of our personality and agency energy - rock on 落!
Downtown Lynn Cultural District brand presentationDTLCD
A presentation on the development of the Downtown Lynn Cultural District's branding.
Created by Martha Almy for the Downtown Lynn Cultural District. Used with permission. marthaalmy.com
Inmark interior design trends post covid-19Sushant Sharma
Inmark is a design studio and a factory, manufacturing home-decor and lifestyle products for top global brands. Since inception, Inmark has been creating products with a unique blend of design and functionality. With our capabilities of conceptualizing designs, unmatched craftsmanship, and manufacturing large volumes of products, we have established ourselves as a premier paper-lighting company in the world. In many of our designs, we use techniques inspired by the origami art of paper folding. We then convert the eclectic mix of those traditional arts into meaningful modern products with a semblance of style.
What can retailers learn from emotion-fuelled music festivals?
Experiences can make the difference for brands. Just look at the growth of the UK live music scene, compared to other parts of the industry that continue to struggle. With more people than ever going to see and experience live music, it's seen as the primary cash generator for the music industry. As we place more value on doing things and connecting socially, bricks & mortar retail could probably learn a lot from the live music scene. FITCH ECD Alasdair Lennox argue that it’s time for physical retailers to think a bit more rock 'n roll, looking at three ways retailers can be inspired by the Glastonbury Festival to create an exceptional retail experience.
Stirring Emotions - Making the Human ConnectionFITCH
Emotions differentiate humans from other living things. They make us unpredictable, impulsive and endlessly interesting. When tapped in to, our emotions allow brands to connect in a more relevant way. It is a known fact that consumers are more likely to purchase when they connect emotionally to a brand. Brands and retailers need to translate this understanding of people into an enhanced brand experience which stirs emotions. Alasdair Lennox will discuss how to connect with consumers through distinctive experiences, and how these memorable moments build value for brands. He will also share a preview of Group XP’s 2017 Experience Index, which measures the value of brand experience.
FITCH Fuel - The Future of Malls in SingaporeFITCH
We’ve all read the headlines: “Singapore’s shopping malls are dead”. And we’ve all seen the grim stats to back it up: falling occupancy rates, declining revenues, and an ever increasing supply of new retail space coming online in the coming years. But are Singapore’s malls really dead? Or is there still some life left in them? And if so, what can be done to reinvigorate Singapore’s once vibrant shopping malls? Join FITCH, a global retail design and brand experience consultancy, for a provocative discussion about the future of shopping malls in Singapore.
Making a first good impression is a must. From friendship to love – not to mention professional relationships – that first projection of the self can be critical. These make or break moments can of course be engineered, thank goodness. From the age old use of fashion and beauty to the plethora of social media platforms and apps that make us look our best today, the options are becoming endless, both physically and digitally.
With the advent of virtual reality, it’s become so much easier to project something that may not really be there, whether it's a killer whale splashing through a gymnasium, a holographic human rights march, or even exploring your new IKEA kitchen from a child’s perspective. Technology isn’t just enabling virtual realities; in some cases it's making us question it entirely.
Senior Strategist Dominique Bonnafoux presented Trompe l'Oeil and The Art of The Lasting Impression at Eurobest 2016 in Rome.
How to create a future of work where we place people at the heart.
Stephen Pill, digital strategy director, shares his strategic insights into the generation spanning behavioural changes that are impacting all aspects of society, he explores with us how the world is becoming more experiential, and how applying retail design principles to the workplace can help people achieve their goals in this new world.
The Joy of Work was presented at Worktech 2017 in Singapore.
It seems you can't buy anything these days without a carefully nurtured story reflecting the provenance, purity or purpose of the brand, replete with a hand-crafted booklet on the blood, sweat and tears it took to bring this product to you. And all you wanted was a coffee. On the surface, all this authenticity and effort is not a bad thing. Indeed, as the mass brands flail in the face of this hipster hurricane, it may be time to ask why we find ourselves drawn to this phenomenon that has created a bigger issue of parity in all corners of retail. Where did the trend of artisanal, bespoke brands come from, and why do they seem to be taking over every category of retail? FITCH unpacks this new direction of retail and share how brands can differentiate themselves in a world of hipster take-over.
AR: Augmenting the Retail Customer ExperienceFITCH
Technical Director Marc Lamothe and Technical Lead Kam Liu explored the fundamental concepts of AR, real-world use-cases, and what the future holds for this exciting new platform.
Take a look at our digital beauty book which illustrates some of our beautiful (we're modest) packaging design and branded experience work. You'll also getter a better sense of our personality and agency energy - rock on 落!
Downtown Lynn Cultural District brand presentationDTLCD
A presentation on the development of the Downtown Lynn Cultural District's branding.
Created by Martha Almy for the Downtown Lynn Cultural District. Used with permission. marthaalmy.com
Inmark interior design trends post covid-19Sushant Sharma
Inmark is a design studio and a factory, manufacturing home-decor and lifestyle products for top global brands. Since inception, Inmark has been creating products with a unique blend of design and functionality. With our capabilities of conceptualizing designs, unmatched craftsmanship, and manufacturing large volumes of products, we have established ourselves as a premier paper-lighting company in the world. In many of our designs, we use techniques inspired by the origami art of paper folding. We then convert the eclectic mix of those traditional arts into meaningful modern products with a semblance of style.
landmark portfolio LandMark Company Profile A company profizuluagencyeg
A company profile is a written introduction to a company that tells the reader about its activities, mission, goals and strengths. Often, a company profile includes the story of the company's founding and describes its products or services.
In smaller businesses, the company owner may write a company profile. However, larger companies can assign an employee to this task. Company profiles can fulfill the following purposes:
Funding: Company profiles can give potential investors the information they need to decide whether to provide funding for a company.
Brand building: You can use a company profile to inform website and social media users about your company's mission, values and origin.
Recruitment: A company profile, similar to a Company Page on Indeed, helps you to promote your company to prospective talent and highlight what makes your company unique.
There is no set length for company profiles. Some profiles are as short as two pages while others span 10 or more. This length can depend on a number of factors, including the audience for the company profile, the company's age and its size.
Related: What are Organization Values?
Importance of writing a company profile
There are several benefits to writing a profile for a company:
Communicate culture and values: Writing a company profile that emphasizes a positive company culture and strong values can help companies attract employees and investors.
Public image: A strong company profile can give a company a positive public image in its community.
Growth: Company profiles can act as a plan for growing business operations and revenue.
Related: Company vs. Brand: What Are the Differences?
How to create a company profile
Below is a list of steps you can take to write a company profile:
1. Identify a purpose for the profile
Before you begin writing the company profile, it's important to identify its purpose. Company profiles can include different elements depending on their target audience and end goal.
Once you have identified the profile's purpose, you can think about elements to incorporate that emphasize that purpose. Here are some elements to consider including in the profile:
Company values: Whether you're writing the profile to recruit investors or engage customers, you can include language that describes the company's values.
Value of products: Especially if you're writing a company profile for investors, you can use the profile as an opportunity to demonstrate the products' value among the company's target audience.
Performance: You can also use the company profile as an opportunity to describe the company's performance, including its revenue.
Related: 210 Examples of Company Values That Mean Something
2. Select a style and format for the company profile
Next, you can decide on the style and structure of the profile. This can help you organize information in a way that's easy to read and appealing for readers to view. One popular choice for company profile formatting is to use a ser
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The Roaring Twenties: How Global Retail Brands Will Stay Relevant in 2020FITCH
The ‘Roaring Twenties’ refers to the decade of the 1920s - a time of economic prosperity. Social, artistic and cultural excellence reigned, jazz blossomed, fashion changed and women got the vote. We’re hopeful for a similarly transformative decade, but with many retailers closing in 2019, how can we ensure we stay relevant? The 15 global FITCH studios collaborated to unpack best-in-class retailers and what it could all mean for retailers in 2020. We’re pleased to present this summary of our findings.
How are changing consumer behaviours shaping the future of grocery retail? What does tomorrow’s shopper care about? How do they shop? Why is the shopping experience changing? Nathan Watts, Creative Director at FITCH presented this deck to attendees at the annual World Food Moscow event in Sept 2019.
Through decades of successful global design projects, FITCH has identified 12 distinct ‘Experience Themes’ – each with its own unique set of emotions and characteristics. The different themes embody four fundamental human needs for Comfort, Belonging, Independence and Progress...read on to find out more.
This deck was presented at Cosmoprof North America in Las Vegas on July 29, 2018. By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.
Future of retail isn't shopping...it's serviceFITCH
With the rise and rise of Amazon, how do brands respond when the rules of retail are being re-written every day? Tim Greenhalgh, Chairman and Chief Creative Officer of FITCH, believes that, to win, service experience must become part of the core essence of every brand.
In association with WPP partners and specifically Brand Z, FITCH has spent the last 12-18 months interviewing key retail leaders and researching consumer attitudes to service across the world. Tim will share the essential ingredients for creating experience that is meaningful, memorable and stirs emotions. He will also exclusively reveal the findings of FITCH’s Future of Shopping research, demonstrating that we can only truly identify the next generation of successful creative strategies by looking at shopping through a consumer lens.
First presented at Retail Leaders' Circle Dubai by Tim Greenhalgh.
Your Pack on the Rack: The five rules of packaging designFITCH
"Packaging is the most overlooked and under-utilised marketing channel." Dominic Twyford on how to encourage a distinct, empathetic and consumer-centric approach through great packaging design.
The Peaks of Shopping - Creating a rollercoaster of emotionsFITCH
Is your customer journey flat? FITCH partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers and looked at how retailers can use "peak-end rule" to generate greater experiences in-store
Aprons and Algorithms - The Future of Retail ExperiencesFITCH
Continuous thinking is the undeniable future of all things retail - understanding how "share of experiences" leads to happier customers will create a future proof and distinctive proposition. This was presented at the Global Retail Forum in Miami, FL on May 6th, 2016 by Tim Greenhalgh.
How to identify customer pain points and create agile solutions that will ensure long term health for your brand? Alasdair Lennox walk us through innovation in retail at the 2016 Online & Offline Retail forum in Moscow.
The rollercoaster of emotions: How brands and agencies can enjoy the rideFITCH
Emotions differentiate humans from other living things. They make us unpredictable, impulsive and endlessly interesting. They are part of what makes humans, human.
Our emotions also make us an endlessly frustrating group of people for brands trying to stand out and connect. But it can be done. In this session, Darren Watson, FITCH ECD Asia Pacific will explore how brands can use experiences to create emotional connections that are playful, thought-provoking and unlock the human element essential to success in physical and digital brand interactions.
From Nike Rise harnessing the passion of a new generation of Chinese basketball players, to Merrell’s use of VR to take wannabe hikers into the wilderness and M&M’s World Store Shanghai, which turns a candy store into a theatrical experience, Watson will demonstrate the powerful human connections that can be created.
This is the Modern East: situated at the world’s crossroads and comprised of diverse, mobile and ready to engage people living in a region with the world’s most international population, the world’s most visited mall and its busiest airport.
In this modern setting, there are huge opportunities for brands prepared to break barriers to connect with customers in a modern approach, going beyond traditional calligraphy and visuals to create agile and creative experiences. FITCH Design Director Jimmy Kmeid will explore the richness of Arabic design and its use in a modern context, demonstrating how brands can build both local resonance and universal relevance to make them fit for the global stage.
Today's shoppers exist in a world that moves at an unparalleled and relentless pace. It's time to accept that the store can no longer stand still and, in fact, is never truly “finished.” Brands perceive they can’t afford to experiment when the truth is, they can’t afford not to. Retailers have to be responsive and experimental--that’s agile retail. They have to think like startups and embrace the Silicon Valley approach to 'fail first, fail fast, learn and iterate.’ The good news is technology is emerging to enable agile retail. What’s missing are the tools and processes to disrupt and revolutionize the store design process. In this session, FITCH will debut new methodology that brings agile concepts to the market, present real life examples of current retailers successfully working this model, and show how stores of the future will embrace this change.
360 Degrees of Marketing: The Retail RevolutionFITCH
Wineries have an opportunity to differentiate with an Experience Signature. Michelle Fenstermaker presents at the Direct to Consumer Wine Symposium 2016.
A Very British Black Friday: The Real Winners and LosersFITCH
Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock to get a good chunk of Christmas sales in the bag.
This study on Black Friday in Britain shows that the reality is somewhat different. While there will always be a small proportion of shoppers willing to fight for a bargain, the majority are sensible human beings happily buying online, at home.
The losers are the retailers. Black Friday discounts drive shoppers to open their wallets earlier, but not necessarily deeper, so the idea that they are a major boost to UK Christmas spending is flawed.
Find out about our predictions for the future of Black Friday in Britain, and our recommendations for what retailers should really be focusing on.