Creating an account based marketing strategy doesn't have to be complicated. This deck outlines a basic framework to think about your ABM strategy and hit the ground running
How to Measure ABM from Start to Success | EngagioEngagio
Even though there is a ton of interest in running ABM campaigns, there are still obstacles that can hinder performance. In addition to account selection and messaging, the biggest obstacle is often accurate campaign measurement. It's important to remember that without effective measurement set up at campaign deployment, true business impact will be nearly impossible to understand.
We cover:
-How to calculate the ROI an ABM campaign can give your specific company
-How to effectively adjust your ABM campaigns on the fly
-The attribution models most effective at measuring ABM success
and more!
Download the new ebook "How to Measure ABM from Start to Success" at engagio.com/measure-abm
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
What We Do: market research, sales, marketing, digital marketing, business promotion, data analytics, business analysis, customer relationship, content development and content marketing, cost optimisation
Site: https://sites.google.com/view/brandprabha/home
Linkedin:https://www.linkedin.com/company/brand-prabha/
The relationship between Sales and Marketing is changing. Download our Sales Enablement brief to learn how Marketing can accelerate the transition and transform their relationship with Sales by equipping them with the tools they need to identify and qualify prospects, understand needs, propose solutions and overcome obstacles.
The Do's and Don'ts of an Effective LinkedIn Sales Strategy. First and foremost, LinkedIn is a social network. It’s not a “hear my pitch network”. It’s about building relationships with people who have common interests. Find out more about HOW with specific examples.
How to Measure ABM from Start to Success | EngagioEngagio
Even though there is a ton of interest in running ABM campaigns, there are still obstacles that can hinder performance. In addition to account selection and messaging, the biggest obstacle is often accurate campaign measurement. It's important to remember that without effective measurement set up at campaign deployment, true business impact will be nearly impossible to understand.
We cover:
-How to calculate the ROI an ABM campaign can give your specific company
-How to effectively adjust your ABM campaigns on the fly
-The attribution models most effective at measuring ABM success
and more!
Download the new ebook "How to Measure ABM from Start to Success" at engagio.com/measure-abm
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
What We Do: market research, sales, marketing, digital marketing, business promotion, data analytics, business analysis, customer relationship, content development and content marketing, cost optimisation
Site: https://sites.google.com/view/brandprabha/home
Linkedin:https://www.linkedin.com/company/brand-prabha/
The relationship between Sales and Marketing is changing. Download our Sales Enablement brief to learn how Marketing can accelerate the transition and transform their relationship with Sales by equipping them with the tools they need to identify and qualify prospects, understand needs, propose solutions and overcome obstacles.
The Do's and Don'ts of an Effective LinkedIn Sales Strategy. First and foremost, LinkedIn is a social network. It’s not a “hear my pitch network”. It’s about building relationships with people who have common interests. Find out more about HOW with specific examples.
Elliott King was invited to be a guest speaker at an event in Parma, Italy to speak to an audience of businesses on 'Web marketing trends in the UK'. The event, based in the Press Centre of Parma FC was covered on local television.
Pardot Elevate 2012 - Better B2B Marketing Clinic: How To Turn Your Acquisiti...Peter Martin
Presentation on B2B nurturing programs and marketing KPIs that Scott Armstrong, co-founder at Brainrider, and Peter Martin, B2B marketing ops and demand generation leader, gave at Pardot's Elevate 2012.
Social selling is a powerful sales activity to engage buyers in the digital era. Social selling when done correct, is helpful and does not interruppt the contact. However social selling does require training to be really effective.
Mythology's Assessimize Marketing Workshops are learning and planning experiences for senior executives and their teams designed to generate “A-ha!” moments of insight and clarity. The result? Tangible strategies and innovative ideas for advancing your brand, revenue and relationships.
How to improve your marketing strategy to grow rental marketplaceBruce Oxenford
In this ever-changing world, marketing strategy keeps on changing over time. With the advancement of technology, it improves the marketing strategy. It improved since the birth of radio, then the television and now till the advent of the internet.
In this user-centric marketing world, what strategy you can adopt to grow your marketplace?
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales and M...BrightFunnel
Colleen Rombach, Senior Manager of Demand Generation at InsideView, explains how to use account-based marketing as a core function to improve sales and marketing alignment.
ABM Grand Slam #5: How to Hit a Home Run with Account-Based InteractionsEngagio
This is the one we’ve all been waiting for. See how you can slug it out of the park by delivering account-specific interactions everywhere your accounts are.
Join Terminus, special guest Julia Stead of Invoca, and Engagio on 9/7 for the latest strategies from three of ABM’s original pioneers.
You’ll discover:
-How to activate your ABM
-Account Based Ads – when/where/how to use them
-An omni-channel ABM approach & why it works
-How to maximize your account development team
-And more
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Elliott King was invited to be a guest speaker at an event in Parma, Italy to speak to an audience of businesses on 'Web marketing trends in the UK'. The event, based in the Press Centre of Parma FC was covered on local television.
Pardot Elevate 2012 - Better B2B Marketing Clinic: How To Turn Your Acquisiti...Peter Martin
Presentation on B2B nurturing programs and marketing KPIs that Scott Armstrong, co-founder at Brainrider, and Peter Martin, B2B marketing ops and demand generation leader, gave at Pardot's Elevate 2012.
Social selling is a powerful sales activity to engage buyers in the digital era. Social selling when done correct, is helpful and does not interruppt the contact. However social selling does require training to be really effective.
Mythology's Assessimize Marketing Workshops are learning and planning experiences for senior executives and their teams designed to generate “A-ha!” moments of insight and clarity. The result? Tangible strategies and innovative ideas for advancing your brand, revenue and relationships.
How to improve your marketing strategy to grow rental marketplaceBruce Oxenford
In this ever-changing world, marketing strategy keeps on changing over time. With the advancement of technology, it improves the marketing strategy. It improved since the birth of radio, then the television and now till the advent of the internet.
In this user-centric marketing world, what strategy you can adopt to grow your marketplace?
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales and M...BrightFunnel
Colleen Rombach, Senior Manager of Demand Generation at InsideView, explains how to use account-based marketing as a core function to improve sales and marketing alignment.
ABM Grand Slam #5: How to Hit a Home Run with Account-Based InteractionsEngagio
This is the one we’ve all been waiting for. See how you can slug it out of the park by delivering account-specific interactions everywhere your accounts are.
Join Terminus, special guest Julia Stead of Invoca, and Engagio on 9/7 for the latest strategies from three of ABM’s original pioneers.
You’ll discover:
-How to activate your ABM
-Account Based Ads – when/where/how to use them
-An omni-channel ABM approach & why it works
-How to maximize your account development team
-And more
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
ABM Grand Slam #5: How to Hit a Home Run with Account-Based InteractionsEngagio
This is the one we’ve all been waiting for. See how you can slug it out of the park by delivering account-specific interactions everywhere your accounts are.
In this slide deck, Terminus, special guest Julia Stead of Invoca, and Engagio give away the latest strategies from three of ABM’s original pioneers.
You’ll discover:
-How to activate your ABM
-Account Based Ads – when/where/how to use them
-An omni-channel ABM approach & why it works
-How to maximize your account development team
-And more
–––––––––
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
This presentation was delivered by John Foley, Jr. at the 2012 PODi AppForum.
It delivers an in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This presentation examines case studies of companies that have already found ways to adjust their business model, and succeed. It provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes, including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
In the real world, marketing teams are under constant pressure to generate (more! better! hotter!) leads to keep the sales team busy and the pipeline full. You’re only as good as the opportunities you help generate – because at the end of the year, the deals that have closed will be the only things that matter.
In this session, Lisa Paglia, Senior Vice President, Global Marketing Services at LEWIS, will walk you through common lead generation challenges and lessons learned over years of working with organizations just like yours – and then give you actionable, proven advice for applying those insights to increase the performance, impact, and results of your demand generation programs in the second half of the year.
4 Ways Measurement is Making Sales & Marketing Smarter About Their BuyersBrightFunnel
This session will highlight how modern marketing teams are using reporting and measurement to provide insights and intelligence on the areas that are resonating with key buyers. Providing use case examples and best practice models, this session will examine how to:
Align and structure your sales and marketing team around measurements that matter;
Analyze each stage of the customer journey can help accelerate revenue;
Track ABM initiatives across both sales and marketing; and
Enable your sales reps to win by providing them with real-time opportunity analyses.
Inbound Marketing in the Contact Center Marketplaceechogravity
Overview of Inbound Marketing in the Contact Center Marketplace.
Provides a mini-case study of echogravity's inbound marketing success with a contact center software provided.
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
A brief presentation showing the specific segments of working in traditional & digital marketing required to achieve the sale target in Real estate category
Strategies to close the loop between marketing and sales for measurement and effective planning. This presentation was delivered at the Inbound Marketing Summit, September 8, 2008.
Similar to Creating an Account Based Marketing Strategy (20)
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
3. Understand
the State of
the Database
- X Companies.
- A Hot Accounts
- B Warm
- C Cold Accounts.
- Accounts with Contacts:
- Y
- 1 Contact: A
- 5+ Contacts: B
- Opportunities
- Hot: Q
- Warm: W
- Cold: E
4. How do we engage more accounts?
● A holistic ABM approach
○ Drive more meeting for sales
○ Generate awareness of Brand X within accounts
○ Custom campaigns for accounts with higher ICP fit.
● Online / Offline mix
○ Content Partners & Publishers
○ Events
○ Direct Mail
○ Account Based Advertising (RollWorks/ListenLoop)
○ Custom Audiences (Google Ads & Social Ads)
7. Account Selection
● Select top 5 Accounts for the sprint.
● If contacts are not in database - source via third party.
● If contacts are in database, augment any missing data.
○ Mailing address
○ Name / Email / Phone
○ Job title / role
○ Company Name /
○ Other critical information
8. Campaign Design
● 8 touches minimum per contact / account.
● Marketing to own the campaign ops. Everything driven via Hubspot.
● Example of tactics:
○ ABM Ads
○ Marketing email warm up → Blog Post
○ Sales Call
○ Direct Mail
○ Sales Email
○ Event Invite
○ Social Media Swarming
9. Measurement
To measure effectiveness of the approach, we will use Salesforce
Campaigns in conjunction with Hubspot Campaigns
Why Salesforce Campaigns?
We are not creating net new contacts. With the traditional attribution
model (first touch) it is relying on lead creation.
Original Source (HS) shows us how they heard about us.
With Campaigns we can measure what campaigns drove them to be a
Opp/Customer.
11. STAGE TOP OF FUNNEL MIDDLE OF FUNNEL BOTTOM OF FUNNEL WON OPPORTUNITY LOST OPPORTUNITY
STRATEGY Introduce target accounts to brand and benefits of product Prioritize and transition interested accounts from
education to sales
Convince and convert to
customers
Create advocates; leverage
that content with prospects
Lost is only temporary, keep
on pulse for future sale
METRIC Engagement Pipeline Revenue Referrals Recovery Rate
SECONDARY
METRICS
Awareness and Net New Accounts / Contacts Opportunities Velocity / Sales Cycle and Win
Rate
Net Promoter Score (NPS) N/A
SALES &
SUCCESS
Account Development Rep (ADR)
Follow on social from ADR account
Persona prospecting with some engagement score-based and personalized outreach
Account-based contact sequence
Pre-event appointments to stop by tradeshow booth
Re-prospect returning visitors
Account Executive (AE)
Follow on social from AE
account
Account Manager (AM)
Follow on social from AM
account
Swag ‘welcome kit’
Tutorials & Workshops
Account Executive (AE)
Re-prospecting
DEMAND Audience: Master Target Account List
Event sponsorships + pre-event efforts (parties,
sweepstakes)
Field marketing: parties
ABM orchestration platforms
Paid search (net new contacts)
Paid social: gated/ungated educational content (net new
contacts)
Display (net new contacts)
Lookalike audience prospecting
Direct Mail: postcards, branded swag, gift box, physical
books
Industry alliances
Audience: Engaged Accounts
Event sponsorships (include element of targeted
engagement - e.g. call out key contacts/accounts)
Field marketing: educational sessions
Paid search
Display and retargeting (higher bids)
Paid social: product content, case studies
Direct Mail: postcards, branded swag, gift box,
physical books
Audience: Open Opps
Field marketing: educational
workshop sessions, dinners,
sales trips
Paid search
Paid social: competitive, case
studies
Display and retargeting (highest
bids)
Direct Mail: postcards, branded
swag, gift box, physical books
Exec-to-Exec campaign
N/A Remove from marketing target
account list for specific time
period
12. Operational
Use Hubspot Lifecycle Stages in conjunction with status.
- Hubspot can set the contacts associated with the accounts to the
right status if the account or contact status changes.
Upload lists via Hubspot:
- It retains the name of the file it was uploaded from. Creates an audit
trail.
Always Assign contacts / assets to campaigns:
- Enables us to measure campaign touches
13. Resources
Design:
- Ad creatives / Landing Page (images/design)
Content:
- Long form content / Blog Posts
Sales:
- Accounts / Sales outreach / Events / Social Selling
Technology:
- ABM Ads / Reserve IP lookup/ Contact Enrichment
People:
- Upwork / Research /