This is the one we’ve all been waiting for. See how you can slug it out of the park by delivering account-specific interactions everywhere your accounts are.
Join Terminus, special guest Julia Stead of Invoca, and Engagio on 9/7 for the latest strategies from three of ABM’s original pioneers.
You’ll discover:
-How to activate your ABM
-Account Based Ads – when/where/how to use them
-An omni-channel ABM approach & why it works
-How to maximize your account development team
-And more
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
ABM Grand Slam 4: Content Rules Everything Around Me Engagio
Content might be king, but distribution is queen, and she wears the pants. Learn how to start with great content for ABM and end with better distribution – join LookBook HQ and Engagio on 8/24 and take a lap around the content bases.
You’ll discover:
-What kind of content is right for ABM?
-How to determine the right amount of customization?
-Hacks for personalization at scale
-Personalization in a digital age
-Your content creation checklist
-How to distribute that content off the press
And more
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Moneyball: Using Advanced Account Insights for Effective ABM ActivationEngagio
A winning marketing team does its research and crafts a compelling gameplan to maximize at bats with their most important accounts. Figure out how your team can get the inside scoop within accounts so you can hit it out of the park with your ABM efforts.
Join TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security on 8/10 as we share how to develop & activate account insights to drive deep digital consideration and sales enablement.
You’ll discover:
How to drive net new revenue streams with effective insights to target the right accounts and prospects
How to design your batting order: The most valuable insights for prioritizing account engagement strategy
How to read the right signals: Optimize efforts by monitoring and leveraging behavioral & intent insight
Examples of how to execute full-funnel account-based marketing from data to activation to account engagement
And more
How to use Uberflip & Terminus to fuel your ABM strategyUberflip
Watch this behind-the-scenes webinar of how Uberflip and Terminus users power their integration to build ABM campaigns that win. Gain perspective on the organizational infrastructure needed for account-based marketing to work, as well as how you can use content to drive your ABM cadence.
It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach. And who to learn it best than from both Uberflip and Terminus’ internal ABM champions? They will be diving deep into the nitty gritty platform pluses that drive their key account engagement.
You’ll discover strategies and tips to:
Use your existing buyer personas to hyper-target your key - accounts like nobody’s business
Leverage content into your ABM plays and engage like a boss
Personalize your B2B account based advertising at scale
ABM Grand Slam 1: How to Select Target AccountsEngagio
You’re spending valuable resources on your ABM strategy, so picking target accounts is an important, but often overlooked, component of good account based marketing.
Join us on 7/13 to learn how to pick accounts like an all-star.
You’ll discover:
-The most common and costly mistake teams make when selecting target accounts and how to avoid it
-How many accounts is the right number to target at once
-The 5 types of data you must have to nail account selection
-How to tier your accounts and the tactics used for each
How to determine where you are on the account selection maturity model
-And more
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
[Webinar Slides] How to Target the Best Accounts for Your ABM ProgramTerminus
This webinar was presented by Krystan Reach, director of partnerships at DiscoverOrg, and Torrey Dye, director of ABM at Terminus. View the recording at http://bit.ly/2NSmShU
What is Account-Based Marketing and Where Does Content Fit In?Uberflip
Account-Based Marketing is on the mind of every B2B marketer today.
Instead of a one-to-many approach to marketing, ABM focuses on building one-to-one relationships with your key customers’ accounts. With ABM, content and marketing is personalized to fit the real buying process and its stakeholders.
In this presentation, co-founder of Marketo and Engagio Jon Miller explains how ABM can dramatically improve your demand generation strategy.
An Inside Sales Team webinar with Jon Miller and Craig Rosenberg.
Jon, Founder and CEO of Engagio, and Craig, Chief Analyst and Co-Founder of Topo, discussed how to successfully plan and implement an Account-Based Marketing program. During this webinar Miller and Rosenberg covered the following topics:
* What is Account-Based Marketing (ABM)
* 3 Step Model of ABM
* Metrics for ABM
The Definitive ABM Success Guide from the Account-Based Marketing ConsortiumDemandbase
Top ABM Thought Leaders & New Research
You won't want to miss this live webinar! Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face:
How can I maximize impact of my ABM program?
What determines success?
How can I benchmark my ABM program?
How can I amp up my 2016 planning to build ABM momentum?
Join us as we unpack the strategy for deploying high-performance ABM programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real ABM deployments. From new research, to case study and best practice, we will identify precise moves for you to generate real revenue impact!
ABM Grand Slam 4: Content Rules Everything Around Me Engagio
Content might be king, but distribution is queen, and she wears the pants. Learn how to start with great content for ABM and end with better distribution – join LookBook HQ and Engagio on 8/24 and take a lap around the content bases.
You’ll discover:
-What kind of content is right for ABM?
-How to determine the right amount of customization?
-Hacks for personalization at scale
-Personalization in a digital age
-Your content creation checklist
-How to distribute that content off the press
And more
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Moneyball: Using Advanced Account Insights for Effective ABM ActivationEngagio
A winning marketing team does its research and crafts a compelling gameplan to maximize at bats with their most important accounts. Figure out how your team can get the inside scoop within accounts so you can hit it out of the park with your ABM efforts.
Join TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security on 8/10 as we share how to develop & activate account insights to drive deep digital consideration and sales enablement.
You’ll discover:
How to drive net new revenue streams with effective insights to target the right accounts and prospects
How to design your batting order: The most valuable insights for prioritizing account engagement strategy
How to read the right signals: Optimize efforts by monitoring and leveraging behavioral & intent insight
Examples of how to execute full-funnel account-based marketing from data to activation to account engagement
And more
How to use Uberflip & Terminus to fuel your ABM strategyUberflip
Watch this behind-the-scenes webinar of how Uberflip and Terminus users power their integration to build ABM campaigns that win. Gain perspective on the organizational infrastructure needed for account-based marketing to work, as well as how you can use content to drive your ABM cadence.
It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach. And who to learn it best than from both Uberflip and Terminus’ internal ABM champions? They will be diving deep into the nitty gritty platform pluses that drive their key account engagement.
You’ll discover strategies and tips to:
Use your existing buyer personas to hyper-target your key - accounts like nobody’s business
Leverage content into your ABM plays and engage like a boss
Personalize your B2B account based advertising at scale
ABM Grand Slam 1: How to Select Target AccountsEngagio
You’re spending valuable resources on your ABM strategy, so picking target accounts is an important, but often overlooked, component of good account based marketing.
Join us on 7/13 to learn how to pick accounts like an all-star.
You’ll discover:
-The most common and costly mistake teams make when selecting target accounts and how to avoid it
-How many accounts is the right number to target at once
-The 5 types of data you must have to nail account selection
-How to tier your accounts and the tactics used for each
How to determine where you are on the account selection maturity model
-And more
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
[Webinar Slides] How to Target the Best Accounts for Your ABM ProgramTerminus
This webinar was presented by Krystan Reach, director of partnerships at DiscoverOrg, and Torrey Dye, director of ABM at Terminus. View the recording at http://bit.ly/2NSmShU
What is Account-Based Marketing and Where Does Content Fit In?Uberflip
Account-Based Marketing is on the mind of every B2B marketer today.
Instead of a one-to-many approach to marketing, ABM focuses on building one-to-one relationships with your key customers’ accounts. With ABM, content and marketing is personalized to fit the real buying process and its stakeholders.
In this presentation, co-founder of Marketo and Engagio Jon Miller explains how ABM can dramatically improve your demand generation strategy.
An Inside Sales Team webinar with Jon Miller and Craig Rosenberg.
Jon, Founder and CEO of Engagio, and Craig, Chief Analyst and Co-Founder of Topo, discussed how to successfully plan and implement an Account-Based Marketing program. During this webinar Miller and Rosenberg covered the following topics:
* What is Account-Based Marketing (ABM)
* 3 Step Model of ABM
* Metrics for ABM
The Definitive ABM Success Guide from the Account-Based Marketing ConsortiumDemandbase
Top ABM Thought Leaders & New Research
You won't want to miss this live webinar! Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face:
How can I maximize impact of my ABM program?
What determines success?
How can I benchmark my ABM program?
How can I amp up my 2016 planning to build ABM momentum?
Join us as we unpack the strategy for deploying high-performance ABM programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real ABM deployments. From new research, to case study and best practice, we will identify precise moves for you to generate real revenue impact!
Tradeshows and conferences (like Dreamforce almost here!) can be a key part of your ABM program when used effectively. However, it takes a shift in your event mindset and strategy. It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach.
Join us for a behind-the-scenes webinar which will look into the nuts and bolts of real ABM programs. ABM masters will reveal what they’re doing to drive executive engagement at Dreamforce.
You’ll discover strategies and tips for:
-Engaging via video, gifting and personalized content
-Account based advertising
-Personalization at Scale
-Pipeline Acceleration
-Connect with Engagio at Dreamforce 2017.
Learn more about Engagio at Engagio.com
Follow us on Twitter @Engagio
Connect with us on LinkedIn
Like us on Facebook
FlipMyFunnel - The Big 5 Metrics for Account Based MarketingEngagio
One of the greatest questions on the mind of account-based marketers is “How do I measure the results of my ABM campaigns?” This presentation shows why traditional marketing metrics aren’t sufficient for ABM, and gives step-by-step instructions for how to track and report on the metrics that will make Sales take notice.
If you are running Account Based Marketing campaigns today, then this is the presentation for you!
How to Evolve Content Marketing Strategy for an ABM WorldIntegrate
ABM has become a must-have strategy for B2B organizations
looking to engage the accounts with the best potential. In order for ABM’s promise of efficiency and effectiveness to payoff,
marketers must be able to reach and engage the decision makers at targeted accounts. Content is critical to reaching those decision makers, but using the content you use in your broad thought leadership and demand marketing efforts, won’t deliver on your ABM agenda.
Watch the on-demand webinar here:
https://www.integrate.com/discover/integrate-engagio-webinar-thank-you
Getting started with ABM? Grab your copy of Integrate's 2nd Edition ABM Workbook here:
https://www.integrate.com/discover/how-to-develop-abm-program-2nd
Webinar featuring Jon Miller, CEO of Engagio, and Andy Wright, CMO of Skytap on planning for Account Based success.
Learn more about Engagio at www.Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Download Engagio's Clear and Complete Guide to Account Based Marketing and Account Based Sales Development at Engagio.com/guides
The Next Evolution of Account-Based MarketingTechTarget
Account-Based Marketing (ABM) is one of the hottest trends in B2B marketing today. And while ABM certainly has a number of powerful benefits for marketers, there remains confusion on how to properly – and successfully – execute an ABM strategy.
This presentation aims to clear up any questions about ABM and offers tips, advice and solutions for succeeding with your ABM initiatives. Learn about the promise and pitfalls of ABM, 6 critical success factors of ABM, LBM vs. ABM and more.
If you’re interested in learning more about how you can partner with TechTarget to help you succeed in your ABM strategies, please reach out to us at InstantABM@techtarget.com.
5 Critical Steps to Account-Based MarketingUberflip
In today's world, sales and marketing professionals are implementing account-based marketing (ABM) strategies to win new business and create lasting relationships.
In this presentation, Marketo's ABM expert Charm Bianchini shares five easy steps to use ABM to drive demand and generate revenue within target accounts.
The Beginner's Guide to Account-Based Marketing(ABM) SuccessSalesIntel
Only 22% of companies work with truly aligned marketing and sales departments worldwide. But account-based marketing (ABM), and its success, is somewhat rooted in that very alignment between marketing and sales.
And you will see high yielding results if you know where to begin.So, what are you waiting for?
Check out this presentation to learn all that you need to implement a successful ABM program.
Getting to What Matters: Driving Conversions Through B2B Content Personaliz...Demandbase
Many marketers spend time and money building personas so they can “speak” to B2B buyers. But too often, they use generic content that doesn’t deliver results. Target your top customers with personalized messages that drive engagement and convert leads. Leverage:
- Core principles of account-based marketing
- Best practices for onsite and offsite personalization
- Real life tactics from successful companies to drive growth
- Generate more revenue by personalizing for accounts that matter the most.
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
Presented at Dreamforce '17 by Terminus Co-Founder & CMO, Sangram Vajre, author of "Account-Based Marketing for Dummies" and founder of the #FlipMyFunnel movement transforming B2B marketing and sales. Learn the basics of ABM and seven practical strategies for demand generation, sales pipeline velocity, and customer marketing.
The State of Artificial Intelligence in B2B MarketingDemandbase
Demand Metric recently partnered with Demandbase and Salesforce Pardot to better understand the use of Artificial Intelligence (AI) in B2B marketing and the survey results are in!
85% of marketers using Artificial Intelligence believe it will drive double-digit revenue growth within two years.
Join us as we share the results of our ground-breaking research study and get practical advice about how to leverage AI from Peter Isaacson, CMO at Demandbase, and Nate Skinner, VP of Marketing at Salesforce Pardot.
Account Based Marketing (ABM) for the Efficient B2B MarketerIntegrate
Marketers using account-based marketing tactics drive more than double the revenue. Jason Seeba of BloomReach shares the 8 steps they followed to develop a successful ABM program. Get the cheat sheet here.
Heidi Bullock Chief Marketing Officer Engagio From Prospect to Customer: Maxi...Demandbase
Everyone is talking about ABM. However, some big myths could be holding you back from seeing success. First, ABM doesn’t have to be a massive undertaking. In fact, you can get up and running quickly. Second, ABM isn’t just for top of funnel. It spans all stages of the Customer Journey, including post- sale. In this session, Heidi Bullock will share real-world examples and proven ABM secrets to land and expand target accounts at scale.
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...Demandbase
Your buyers are changing the way they make purchasing decisions. To help you understand how that will impact your business, Demand Gen Report and Demandbase are bringing you the latest trends and real-world insights on buyer behavior.
This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on:
-Where buyers typically see breakdowns in the marketing/sales process
-How buyers involve peers in the selection phase
-Where buyers look for information
-What content buyers view at different stages of the buying process
DemandCon 2013: Kapost, inContact and Demandbase on Content MarketingKapost
Keith Burrows of Kapost, Marina Antestenis of inContact, and Jason Stewart of Demandbase discuss how to implement a content marketing strategy that drives results for B2B marketers.
[Webinar] Creating Harmony Between Demand Generation and ABMEngagio
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing departments.
This deck was presented by Craig Rosenberg, co-founder & chief analyst at TOPO, at #IHeartABM on February 12, 2018. The event, sponsored by LinkedIn and Terminus, brought together nearly 500 B2B marketing and sales professionals interested in account-based marketing.
Every successful ABM initiative includes your counterparts in Sales. And it’s critical for Sales to get the account-based data they need to engage the right people within your target accounts. Come learn from our product experts how the Demandbase Conversion Solution delivers the context and insights Sales needs to close business faster. Bonus: hear from Demandbase’s SDR leader how his team leverages these insights every day.
As presented during the Marketo Summit 2016 with Josh Hill. Whether you're just getting started in ABM or well on your way, here are the infrastructure and campaign tips and tricks to crush it.
Data Secrets to Great Account Based Marketing - Engagio and ReachForceEngagio
Charlie Liang, Director of Marketing at Engagio explained how data is one of the foundations of a successful Account Based Marketing and Sales strategy. He also discussed how unreliable data inhibits growth.
Learn how Reliable data is really within your grasp, and with limited resources. Get the slides, and get the secrets successful organizations have used to keep their data clean and how those tactics have led to profitable ABM.
How to Deliver Account-Based Insights: ABM Summer Camp Webinar SlidesTerminus
Learn how to build complete account and contact profiles, then use this data to empower your marketing and sales teams to make more informed decisions.
This webinar was presented live on June 20, 2018 as part of Terminus' ABM Summer Camp webinar series.
Webinar speakers:
Jamie Walker, Head of Marketing at Synthio
Allie Butters, BrightFunnel Marketing Manager at Terminus
Torrey Dye, Director of ABM at Terminus
Tradeshows and conferences (like Dreamforce almost here!) can be a key part of your ABM program when used effectively. However, it takes a shift in your event mindset and strategy. It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach.
Join us for a behind-the-scenes webinar which will look into the nuts and bolts of real ABM programs. ABM masters will reveal what they’re doing to drive executive engagement at Dreamforce.
You’ll discover strategies and tips for:
-Engaging via video, gifting and personalized content
-Account based advertising
-Personalization at Scale
-Pipeline Acceleration
-Connect with Engagio at Dreamforce 2017.
Learn more about Engagio at Engagio.com
Follow us on Twitter @Engagio
Connect with us on LinkedIn
Like us on Facebook
FlipMyFunnel - The Big 5 Metrics for Account Based MarketingEngagio
One of the greatest questions on the mind of account-based marketers is “How do I measure the results of my ABM campaigns?” This presentation shows why traditional marketing metrics aren’t sufficient for ABM, and gives step-by-step instructions for how to track and report on the metrics that will make Sales take notice.
If you are running Account Based Marketing campaigns today, then this is the presentation for you!
How to Evolve Content Marketing Strategy for an ABM WorldIntegrate
ABM has become a must-have strategy for B2B organizations
looking to engage the accounts with the best potential. In order for ABM’s promise of efficiency and effectiveness to payoff,
marketers must be able to reach and engage the decision makers at targeted accounts. Content is critical to reaching those decision makers, but using the content you use in your broad thought leadership and demand marketing efforts, won’t deliver on your ABM agenda.
Watch the on-demand webinar here:
https://www.integrate.com/discover/integrate-engagio-webinar-thank-you
Getting started with ABM? Grab your copy of Integrate's 2nd Edition ABM Workbook here:
https://www.integrate.com/discover/how-to-develop-abm-program-2nd
Webinar featuring Jon Miller, CEO of Engagio, and Andy Wright, CMO of Skytap on planning for Account Based success.
Learn more about Engagio at www.Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Download Engagio's Clear and Complete Guide to Account Based Marketing and Account Based Sales Development at Engagio.com/guides
The Next Evolution of Account-Based MarketingTechTarget
Account-Based Marketing (ABM) is one of the hottest trends in B2B marketing today. And while ABM certainly has a number of powerful benefits for marketers, there remains confusion on how to properly – and successfully – execute an ABM strategy.
This presentation aims to clear up any questions about ABM and offers tips, advice and solutions for succeeding with your ABM initiatives. Learn about the promise and pitfalls of ABM, 6 critical success factors of ABM, LBM vs. ABM and more.
If you’re interested in learning more about how you can partner with TechTarget to help you succeed in your ABM strategies, please reach out to us at InstantABM@techtarget.com.
5 Critical Steps to Account-Based MarketingUberflip
In today's world, sales and marketing professionals are implementing account-based marketing (ABM) strategies to win new business and create lasting relationships.
In this presentation, Marketo's ABM expert Charm Bianchini shares five easy steps to use ABM to drive demand and generate revenue within target accounts.
The Beginner's Guide to Account-Based Marketing(ABM) SuccessSalesIntel
Only 22% of companies work with truly aligned marketing and sales departments worldwide. But account-based marketing (ABM), and its success, is somewhat rooted in that very alignment between marketing and sales.
And you will see high yielding results if you know where to begin.So, what are you waiting for?
Check out this presentation to learn all that you need to implement a successful ABM program.
Getting to What Matters: Driving Conversions Through B2B Content Personaliz...Demandbase
Many marketers spend time and money building personas so they can “speak” to B2B buyers. But too often, they use generic content that doesn’t deliver results. Target your top customers with personalized messages that drive engagement and convert leads. Leverage:
- Core principles of account-based marketing
- Best practices for onsite and offsite personalization
- Real life tactics from successful companies to drive growth
- Generate more revenue by personalizing for accounts that matter the most.
7 Strategies for Account-Based Marketing with SalesforceSangram Vajre
Presented at Dreamforce '17 by Terminus Co-Founder & CMO, Sangram Vajre, author of "Account-Based Marketing for Dummies" and founder of the #FlipMyFunnel movement transforming B2B marketing and sales. Learn the basics of ABM and seven practical strategies for demand generation, sales pipeline velocity, and customer marketing.
The State of Artificial Intelligence in B2B MarketingDemandbase
Demand Metric recently partnered with Demandbase and Salesforce Pardot to better understand the use of Artificial Intelligence (AI) in B2B marketing and the survey results are in!
85% of marketers using Artificial Intelligence believe it will drive double-digit revenue growth within two years.
Join us as we share the results of our ground-breaking research study and get practical advice about how to leverage AI from Peter Isaacson, CMO at Demandbase, and Nate Skinner, VP of Marketing at Salesforce Pardot.
Account Based Marketing (ABM) for the Efficient B2B MarketerIntegrate
Marketers using account-based marketing tactics drive more than double the revenue. Jason Seeba of BloomReach shares the 8 steps they followed to develop a successful ABM program. Get the cheat sheet here.
Heidi Bullock Chief Marketing Officer Engagio From Prospect to Customer: Maxi...Demandbase
Everyone is talking about ABM. However, some big myths could be holding you back from seeing success. First, ABM doesn’t have to be a massive undertaking. In fact, you can get up and running quickly. Second, ABM isn’t just for top of funnel. It spans all stages of the Customer Journey, including post- sale. In this session, Heidi Bullock will share real-world examples and proven ABM secrets to land and expand target accounts at scale.
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...Demandbase
Your buyers are changing the way they make purchasing decisions. To help you understand how that will impact your business, Demand Gen Report and Demandbase are bringing you the latest trends and real-world insights on buyer behavior.
This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on:
-Where buyers typically see breakdowns in the marketing/sales process
-How buyers involve peers in the selection phase
-Where buyers look for information
-What content buyers view at different stages of the buying process
DemandCon 2013: Kapost, inContact and Demandbase on Content MarketingKapost
Keith Burrows of Kapost, Marina Antestenis of inContact, and Jason Stewart of Demandbase discuss how to implement a content marketing strategy that drives results for B2B marketers.
[Webinar] Creating Harmony Between Demand Generation and ABMEngagio
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing departments.
This deck was presented by Craig Rosenberg, co-founder & chief analyst at TOPO, at #IHeartABM on February 12, 2018. The event, sponsored by LinkedIn and Terminus, brought together nearly 500 B2B marketing and sales professionals interested in account-based marketing.
Every successful ABM initiative includes your counterparts in Sales. And it’s critical for Sales to get the account-based data they need to engage the right people within your target accounts. Come learn from our product experts how the Demandbase Conversion Solution delivers the context and insights Sales needs to close business faster. Bonus: hear from Demandbase’s SDR leader how his team leverages these insights every day.
As presented during the Marketo Summit 2016 with Josh Hill. Whether you're just getting started in ABM or well on your way, here are the infrastructure and campaign tips and tricks to crush it.
Data Secrets to Great Account Based Marketing - Engagio and ReachForceEngagio
Charlie Liang, Director of Marketing at Engagio explained how data is one of the foundations of a successful Account Based Marketing and Sales strategy. He also discussed how unreliable data inhibits growth.
Learn how Reliable data is really within your grasp, and with limited resources. Get the slides, and get the secrets successful organizations have used to keep their data clean and how those tactics have led to profitable ABM.
How to Deliver Account-Based Insights: ABM Summer Camp Webinar SlidesTerminus
Learn how to build complete account and contact profiles, then use this data to empower your marketing and sales teams to make more informed decisions.
This webinar was presented live on June 20, 2018 as part of Terminus' ABM Summer Camp webinar series.
Webinar speakers:
Jamie Walker, Head of Marketing at Synthio
Allie Butters, BrightFunnel Marketing Manager at Terminus
Torrey Dye, Director of ABM at Terminus
The Must Have Blueprint for Sales ActivationEngagio
If there was one golden rule for any revenue team to follow it would be this: silos don’t work. They lead to inefficiencies, broken systems and problems at every level. It’s time to break down the barriers and align as one revenue team to focus on the right accounts. In this session, Sandra Freeman, Head of Strategic Marketing at Engagio, will discuss strategies and tactics to:
- Get buy-in from the entire revenue team;
- Work with sales to drive action today;
- Use technology to streamline manual activities; and
- Real-world examples and results.
Account-Based Marketing: How to Operationalize ABM and Win as One Revenue TeamPeter Herbert
When Account-Based Marketing programs falter, it’s usually for two reasons: 1). Operationalizing ABM through new systems, tech, processes, training, and metrics can be hard, 2). Alignment between sales, marketing, and the CEO can be elusive. In this session, two revenue teams will tell true tales of ABM transformation, results, and unity between sales and marketing that won over their CEOs and boards.
ABM and Marketo champions Kristen Wendel and Peter Herbert will be joined by their revenue partners from sales to share their “One Team” results and explain how to:
- Build the systems needed to create an account-based revenue machine
- Create one ABM scorecard for sales and marketing
- Identify and prioritize the accounts most likely to buy with Fit+Intent+Engagement
- Train your teams to execute ABM
- Clear the roadblocks that MUST be removed to succeed with One Team ABM
- Unify sales and marketing with ABM, and get your CEO on board too!
Simple and Effective ABM: Proven Strategies for Success in High Value AccountsEngagio
You’ve probably heard the buzz around ABM and how effective it can be for B2B companies.
ABM is a great strategy if you have a complex deal cycles, multiple buyers, and are focused on high-value accounts. Makes sense, right? But how do you get started and what tools are required for driving successful outcomes?
In this presentation, Salesforce/Pardot and Engagio reveal how you can get started with ABM and drive immediate impact.
-Quickly get an account-centric view of accounts for marketing and sales
-Understand where marketing and sales should focus efforts
-Run scalable and personalized programs
-Measure early to late stage program activity to know what is working or not
-And more!
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
The Next-Generation Sales Development TeamTeleverde
Inside View along with Televerde built a next-generation sales development team utilizing the latest marketing technology. This case study was presented at Sirius Decisions 2019 in Austin.
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW
Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note.
Attendees will benefit by learning how to:
● Build effective campaign themes to support their marketing goals;
● Pull the levers needed to grow brand awareness and influence in the market;
● Identify the keys to successful reporting;
● Make an impact on the business by championing a big idea!
Fishing With Spears: All About Account-Based MarketingEngagio
Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In fact, the ITSMA says that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.”
If you support sales teams selling six- and seven-figure deals, then this is the presentation for you!
Download this presentation to see why ABM is generating so much buzz, and to get practical tips for launching or scaling your ABM programs.
1. How ABM is different from traditional demand generation (fishing with nets)
2. Best practices for understanding target accounts, orchestrating integrated account plans, and measuring the impact of your ABM efforts
3. The right ways to market to current customers for cross-sell and retention
Key takeaways include:
Account-based marketing coordinates personalized marketing and sales efforts to land and expand specific accounts
ABM = focus = zero waste, better results
ABM delivers the highest ROI of any B2B marketing strategy or tactic
Great ABM requires great account knowledge
Create content that the right people in your target companies actually like to read and share
There is no magic campaign; success comes from a mix of integrated tactics
The “law of large numbers” breaks down in account-based marketing; measure ABM success via engagement and lift
From Prospect to Customer: Maximize Lifetime Value with Account Based MarketingEngagio
These days, everyone is talking about Account Based Marketing. However, there are a few big myths that could be holding you back from seeing success and leveraging ABM to its fullest. First, ABM doesn’t have to be a massive undertaking. In fact, you can get up and running pretty quickly. Second, ABM is for all stages of the Customer Journey, including post sale. Join this session with Heidi Bullock, CMO of Engagio, to see real-world examples and proven ABM secrets they use to land and expand target accounts at scale.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
It’s no secret that B2B sales take a notoriously long time to close—with most B2B deals taking six to 24 months! And while a lot of marketers toss the word “engagement” around, Engagio is the one B2B company that has stepped up to actually quantify what engagement really means.
In this class, we’ll show you how to measure, track, and take action on your engagement metrics so that you can evaluate how marketing is affecting sales across the whole buyer journey.
You’ll learn:
– How to move from lead-centric to account-centric marketing
– How to properly track the engagement of your target accounts across the entire funnel
– How to deliver account insights to your sales team that they’ll actually use
Account Engagement Essentials - Back to Marketing SchoolRollWorks
Watch the full webinar on-demand here: https://www.rollworks.com/resources/webinar/account-engagement-essentials/
In this class, we’ll show you how to measure, track, and take action on your engagement metrics so that you can evaluate how marketing is affecting sales across the whole buyer journey.
You’ll learn:
How to move from lead-centric to account-centric marketing
How to properly track the engagement of your target accounts across the entire funnel
How to deliver account insights to your sales team that they’ll actually use
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
Account-Based Marketing is a red-hot topic. There’s a seemingly endless amount of information about why ABM is important, what tools you should be utilizing, and measures of success. But we’ve been so focused on the high-level components that we’ve overlooked the operational elements of ABM that will make or break our success.
It’s time to get beyond the basics. Learn from the sales and marketing teams at InsideView about how they aligned their teams to orchestrate a successful ABM Program.
During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and tested and successful program tactics.
Attendees will go back to the office equipped to:
- Identify the right targets for your program
- Use insights to scale personalized ABM “plays”
- Orchestrate motions between demand gen and sales development
- Avoid common obstacles to operationalizing ABM
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel GrowthMarketo
The expectations for how Marketing contributes to a company has evolved over the years. No longer is it enough to run campaigns and uncover early-stage prospects and hand-raisers. Success is now measured across all levels of the revenue funnel.
The goals for the Marketing team at LiveRamp extend beyond filling the top of the funnel with new leads. Their mission is to drive growth across the entire sales funnel and, in doing so, accelerate the acquisition of net-new customers and expand the company’s sales footprint within existing customers.
Watch this Webinar featuring Ben Coffee, Head of Marketing Operations at LiveRamp as he reveals the 10-step approach that his team employed to produce 10X growth in annual revenue and a 25X increase in greater customer lifetime value over a 2-year period. The Marketing team’s successful execution of this strategy and the clear, measurable impact it had on the company’s growth helped cement their role as an important revenue center within the company.
#FlipMyFunnel Atlanta 2016 - Jon Miller - Account Based Marketing + Account B...#FlipMyFunnel
Jon Miller presented "Account Based Marketing + Account Based Sales Development = Account Based Everything" at the #FlipMyFunnel Atlanta 2016 conference
4 Ways Measurement is Making Sales & Marketing Smarter About Their BuyersBrightFunnel
This session will highlight how modern marketing teams are using reporting and measurement to provide insights and intelligence on the areas that are resonating with key buyers. Providing use case examples and best practice models, this session will examine how to:
Align and structure your sales and marketing team around measurements that matter;
Analyze each stage of the customer journey can help accelerate revenue;
Track ABM initiatives across both sales and marketing; and
Enable your sales reps to win by providing them with real-time opportunity analyses.
Similar to ABM Grand Slam #5: How to Hit a Home Run with Account-Based Interactions (20)
How MOPs Gets Invited to Revenue Club: 3 Ways to be Sales Favorite MarketerEngagio
Marketing Operations professionals are the unsung heroes of the Revenue Team, working hard behind the scenes to make sure that everything runs smoothly. But Marketing deserves recognition, and we want to help you get it!
Check out the slides for this webinar with Tom Keefe, Engagio’s Head of Marketing Operations, to learn how to…
- Find Sales new Opportunities through Intent
- Identify open Opportunities that are flirting with Competitors
- Give Sales full visibility to every activity in their Accounts
- Build out your Account ICP via data from Form Submissions
...and score that invitation to Revenue Club!
How To Make Intent Data Actionable Webinar SlidesEngagio
Put the promise of intent data into action now! When you combine 1st party engagement data from Engagio with 3rd party intent insights from Bombora, your sales team can prioritize accounts more effectively, reach out with relevant insights, and close more deals, faster.
To find out how to take advantage of buying signals for your business, join Joe Perry, Product Adoption Manager at Engagio, and Nirosha Methananda, VP of Marketing at Bombora, on this webinar to learn how to:
- Predict when your accounts are ready to buy with intent data
- Immediately take action on a surging accounts
- Use Engagio and Bombora to drive post-sale expansion revenue
How To Make Intent Data Actionable - Bombora + Engagio Integration SlidesEngagio
We are excited to share with you an Engagio integration with Bombora. This integration will allow our customers to immediately take action on your intent data in the Engagio platform.
Now, you will be able to combine first-party engagement data and third-party intent insights to measure active demand for accounts, help prioritize which accounts need action from Sales, and orchestrate the right plays across human and automated channels.
Join Joe Perry, Product Adoption Manager at Engagio, and Nirosha Methananda, VP of Marketing at Bombora, on this webinar for Engagio customers only, you'll learn how to:
- Predict when your accounts are ready to buy with intent data
- Immediately take action on a surging accounts
-Use Engagio and Bombora to drive post-sale expansion revenue
Work Smarter, Not Harder in 2020 Webinar SlidesEngagio
ABM is currently the hottest marketing trend, but how does it work with demand generation? Do you have to pick just one? And what happens if you do both? With 85% of organizations now using both ABM and demand gen to turbocharge their marketing, many are still struggling to integrate the two approaches. In this webinar, we’ll show you how to strike the perfect balance to ensure that your company is getting the best out of both worlds.
In this webinar, you’ll learn:
-How to turn insights into action and enable sales to double target account engagement;
-The secrets to automating ABM programs and scaling your marketing efforts; and
-3 steps to moving from a lead-centric funnel to an account-based funnel and measuring success.
There’s no better person to help you navigate the journey than Jon Miller. He was at the forefront of demand gen when he built Marketo, and now he’s at the forefront of ABM building Engagio.
How to Orchestrate ABM with Automated Multi-Channel PlaysEngagio
What if you could easily see all your account data from disparate systems together in one place, then use that data to target specific people and accounts throughout the account journey? Sound too good to be true? The next generation of Sales and Marketing technology is here!
Now, leads and accounts can live in the same world. With the rise of ABM and the increasing importance of Sales and Marketing alignment, organizations must learn to coordinate actions and automate high-impact plays across channels.
Join us on Oct. 24th at 10am PT as we reveal Engagio Orchestrate, a new product that’s the first of its kind to combine the automation power of demand gen with the precision of ABM.
In this presentation, you’ll discover:
– How to create and scale ABM initiatives across channels that engage your target accounts in a personalized way
– The secret to targeting an audience with relevant ads based on funnel stage or activity, or behavioral, demographic and firmographic data
– How to distribute the right content, across the right channel, at the right time
– 3 real-life examples of how Engagio orchestrates Sales and Marketing activities
How to make sense of the abm technology landscapeEngagio
As the B2B buying process becomes more complex, it’s never been more necessary to align sales and marketing teams to ensure a great customer experience. To help meet this demand, a surplus of ABM vendors and technologies have entered the market – and the organizations that are embracing this new technology are reaping the rewards.
However, many companies are still struggling to make sense of the ABM technology landscape. How should you evaluate new technology? How can you make sure it fits into your go-to-market strategy? And How can you tell the difference between imposters and the real ABM platforms?
Jon Miller, CEO of Engagio, hosts Peter O’Neill, Lead Analyst at Research in Action for a lively discussion on evaluating ABM technology.
In this presentation, you’ll find out:
– The current industry trends driving sales and marketing alignment, and the biggest mistakes to avoid
– What technology other successful organizations are using for ABM
– How to avoid getting burned with the wrong ABM vendor
Plus, Peter reveals new data on Account-Based Marketing SaaS and Software: The Top 20 Global Vendors 2019.
The Evolution of ROI: How to Bring Return on Engagement (ROE) Into Your CompanyEngagio
Mark Feldman's, Head of Revenue Operations at Localytics, presentation at ABM by the Numbers on how to bring return on engagement (ROE) into your company.
Funnels, Journeys & Account Lifecycle Models in ABMEngagio
In today’s complex B2B environments, the lead funnel is no longer enough – you must take into account the entire buying unit as a whole. But how do we go from a lead-centric world to an account-based world? What metrics matter most? How do you measure them?
We’ll answer these questions and more in this webinar. In this presentation, learn:
– A proven framework for mapping account-based journeys
– 4 key KPIs that you can use to track account journeys
– How to measure engagement, score accounts, and use MQAs
– Real-life customer examples of custom journeys
– The biggest mistake that marketers make when building their account funnel, and how to avoid it
[Webinar] Your Data Strategy for ABM SuccessEngagio
SiriusDecisions reports that nearly 60% of marketers consider the overall health of their data unreliable. Your data is never going to be perfect. However, there are best practices and top tips to improve your data strategy for ABM. In this presentation you'll learn proven strategies and specific steps to help you on your ABM Data Journey.
In this presentation you'll learn:
- Tips for establishing goals of an ABM data strategy
- How to create dynamic segments
- Best practices to enrich and clean
- How Marketing can help Sales prioritize and take action on the right accounts
Summer Series Session 3: Dream Teams with Shane Snow | SlidesEngagio
What are the secrets of the world’s most successful teams? Shane Snow, entrepreneur, award-winning journalist and Bestselling author of Dream Teams, will change the way we think about people, progress, and collaboration among teams.
This presentation is for anyone who aspires to be a leader, build a team or change history. Shane’s book is not a boring business book or case study about team-building exercises. If you enjoy writers like Malcolm Gladwell, Daniel Pink, Ryan Holiday or Simon Sinek, you’ll love Dream Teams.
In this webinar, you’ll learn:
– The surprising factor behind most failed mergers and marriages
– How a certain method of fighting is more useful than brainstorming
– How leveraging “cognitive diversity” helps teams outmatch competitors
– The science of becoming open-minded—and the outsize effect it has on group success
– The counterintuitive truths about becoming better team players
Learn more about Engagio and follow us on social:
https://www.engagio.com/
https://twitter.com/engagio
https://www.linkedin.com/company/engagio
https://www.facebook.com/engagio/
Summer Series Session 2: The Creative Curve with Allen GannettEngagio
We have been spoon-fed the notion that creativity is the province of genius -- of those brilliant few whose moments of insight arrive in flashes of divine inspiration. Either we have that gift, or we don’t.
Allen Gannett shows that simply isn’t true. He dispels the myths around creative genius and reveals the science behind achieving breakout success in any field in his book The Creative Curve: How to Develop the Right Idea at the Right Time.
Recent research has shown that there is a predictable science behind achieving success in any creative endeavor.
In this presentation, you’ll discover:
–The neurological and psychological mechanisms behind flashes of genius
– How you can learn to have more of these so-called aha moments through the mass consumption of content
– How famous creators engage in a strategy called “the 20% principle” that is accessible for anyone
Summer Series Session 1: Turn The Ship Around with David MarquetEngagio
Imagine a workplace where everyone engages and contributes their full intellectual capacity, a place where people are healthier and happier because they have more control over their work, a place where everyone is a leader.
Join David Marquet, Retired US Nuclear Submarine Captain, and author of Turn The Ship Around, in this presentation as he reveals his battle-tested plan for empowering people, creating technical competence, and gaining organizational clarity.
In this presentation, you’ll learn:
– How to create an environment where people are happier and healthier because they have more control over their work
– The steps to start the process of investing in people so that real change happens
– How to talk with your co-workers in an empowering way so that you create leaders at every level of the organization
– How to voice your opinions or disagree with colleagues but still feel safe and trusted
[Webinar] Three Ways to Use Engagement Data to Close More BusinessEngagio
While closed business is the desired outcome for growth, engagement data is an early hallmark of success. Join us for a webinar with Demand Gen Report featuring Sandra Freeman, Head of Strategic Marketing at Engagio, to learn three ways to use engagement data to generate more business. We will review how engagement data is a critical early indicator of success, a strong buying signal and insight that marketing and sales should understand and bring into line.
In this presentation you'll learn:
- What engagement data is and how to use it as a key buying signal
- How engagement data can align Sales and Marketing teams to close more deals
- Various ways to use engagement data throughout the funnel
[Webinar] 2019 Trends in Account Based MarketingEngagio
Wondering why Account Based Marketing continues to be rapidly adopted? Join Engagio in this webinar with MarketingProfs featuring Jon Miller, CEO and co-founder of Engagio, for a glimpse into the current account-based attitudes and maturity of over 500 organizations across North America.
We'll dive into recent market research on the current state of Account-Based Marketing and highlight what's working and what's not.
You'll learn:
- How you stack up against hundreds of your industry peers
- Habits of organizations who are seeing a positive ROI from ABM
- How to create your own path to ABM success
In this presentation from Engagio and ServiceMax, you'll learn how ServiceMax:
- Evolved their target account strategy
- Effectively works with sales
- Implemented a successful field marketing model
3 Ways to Build Relationships with Executives | EngagioEngagio
Creating pipeline and growing a business is dependent on building relationships with key executives. But how do you do that effectively and stand out from the noise?
In this presentation, you'll learn:
– 3 creative ways to crack the code to establishing long-lasting relationships with executives:
– Get creative and show up like no one else
– Create personalized and relevant content that resonates with executives
– Quickly establish yourself as a thought-leader to capture the minds of your buyers
– Gain the trust of the C-Suite so that selling is easy
[Webinar] Top Tips: Using Email Marketing to Penetrate Target AccountsEngagio
Email is still a very effective marketing channel to create engagement and reach your buyers. Join Engagio in this webinar to learn how to combine email marketing with an account-based strategy to increase results and accelerate the buyer’s journey. We’ll share top tips to penetrate and expand into accounts to generate revenue.
Key Takeaways:
- Email marketing tips for connecting with buyers within target accounts
- How to prepare your data for effective campaigns
- Proven follow up strategies including timing and data mining
[Webinar] Three Ways to Scale ABM Success with PersonalizationEngagio
Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact.
In this webinar with MarketingProfs, we'll explore the role personalization plays in mastering ABM outreach for maximum impact.
You'll learn how to:
- Identify which communications must be personalized
- Consider which triggers should be used to automate personalization prompt
- Leverage your outbound calling engine to drive up conversions
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
ABM Grand Slam #5: How to Hit a Home Run with Account-Based Interactions
1. How to Hit a Home Run
with Account-Based
Interactions
September 7th - 11am PT
2. What You’ll Learn
1. Why ABM
2. How to activate your account-based
marketing
3. Account-based ads–
when/where/how to use them
4. An multi-channel ABM approach &
why it works
5. Real examples
Heidi Bullock
CMO
Engagio
Julia Stead
VP, Marketing
Invoca
Peter Herbert
CMO
Terminus
4. LESS THAN 1%
of the leads turn into customers
Challenges of lead-based marketing:
❌ Misaligned with sales
❌ Requires form-fills
❌ Inefficient
❌ Overly broad
❌ Not personalized, or superficially
personalized
@PeterKHerbert
5. THE #FLIPMYFUNNEL
MODEL FOR #ABM
IDENTIFY: Start with the best-fit accounts
EXPAND: Focus on people in same roles
ENGAGE: Right content, right channel
ADVOCATE: Create raving fans
MEASURE: Gauge the results & adjust
@PeterKHerbert
10. Account-Based Interactions
ABA
Field Marketing
/Events
Direct
Mail
Nurture -
Email
Social
Content – Broad > Tailored > Personalized
Web – Personalized Web – Content Portals
Marketer
Exec
SDR
Rep
Demand
Centers
Target
Buyers
@PeterKHerbert
Account-Based Advertising: Broad > Tailored >
1:1 Company
Account Based Plays: ABSD + ABS + Exec Personalized
phone + social + email
11. Engage and
expand @
greater scale
and efficiency
than any other
tactic
Why Display for ABM?
Essential
air-cover and
visibility for
ABM in large,
target accounts
Improves
effectiveness of
omni-channel
campaigns and
human
orchestration
Direct and indirect
results are achievable
and measurable
Click-through and engagement on
tailored and personalized webpages
and content portals
Impressions drive “organic” traffic as
targets bounce to your webpage
@PeterKHerbert
12. ABM @ Scale:
Tier and Segment 10s
100s
1000s
Vertical Segment
Geo Segment
Intent Segment
HIGH PERSONALIZATION
LOW PERSONALIZATION
@PeterKHerbert
1:1 “Personalized”
Company Interactions, Ads
Tailored to vertical ,
intent, etc.
Your Best Broad
Messaging
16. ABM Playbook
Net New Interest Dead Opp Renewal & ExpansionOpportunityBuying Stage
ABM Strategy
(1:1, ABM Lite,
Programmatic)
Lead-Based
Strategy
(Bolt-On ABM)
Demand Gen Sales Pipeline Customer Marketing
Pre-
targeting
Renewal
& Upsell
Pipeline
Acceleration
Wake the
Dead
Account
Nurture
Lead-to-
Account
Nurture
Land &
Expand
X
@PeterKHerbert
17. PURPOSE
Generate awareness with
cold / net-new accounts to
improve outcomes for
outbound campaigns
TACTICS
Terminus ads,
SDR cadences,
Email campaigns,
Direct mail,
Events
BENEFITS
Increased awareness +
web engagement,
account penetration, and
MQAs created
KPIs
Pre-Targeting
ABM Strategy + Terminus
Demand Gen
% of accounts that show
engagement
# of meetings set
# of target accounts that
attend an event or
webinar
@PeterKHerbert
18. PURPOSE
Engage key stakeholders
throughout account to
increase conversion to
sales pipeline
Terminus ads,
Email campaigns,
Webinars,
Direct mail
Events
Retargeting
Increased engagement
throughout entire
account and accelerated
pipeline conversion
KPIs
Lead-to-opportunity
conversion rate
MQA-to-opportunity
conversion rate
Pipeline created
Account Nurture
ABM Strategy + Terminus
Demand Gen
BENEFITSTACTICS
@PeterKHerbert
19. PURPOSE
Engage wider audience of
stakeholders during sales
process to increase
pipeline velocity and win
rates
Terminus ads, Exec
outreach
Sales person
engagement,
Field marketing
activities,
Events
Shorten sales cycle,
accelerate opp
progression, and
increase closed/won
rates
KPIs
Win rates
Opportunity stage
conversion
Sales cycle length
Revenue
Pipeline Acceleration
ABM Strategy + Terminus
Sales Pipeline
BENEFITSTACTICS
@PeterKHerbert
20. Engage other divisions or
business units within an
account
Terminus campaigns,
Exec outreach,
Account management,
Email campaigns,
Direct mail,
Case study
Increase revenue in
existing accounts by
targeting other divisions
with customized
messaging
Land & Expand
ABM Strategy + Terminus
Customer Marketing
PURPOSE KPIs
New revenue
% of new revenue
influenced
Churn rate
BENEFITSTACTICS
@PeterKHerbert
21. Create stages
and micro-
segments,
not macro
lists
ABM @ Scale with Account-Based Ads:
Lessons learned
Actively
manage and
experiment
Goal is
engagement
and
progression,
not leads
Leverage
intent,
engagement,
and other data
to create
tailored and
personal
ads/content
Use display
intelligently
as part of
your ABM
playbook
23. Set goals
• Have a hypothesis – We think this set of accounts in the
health care vertical makes sense for us to pursue.
– Higher ASP
– Reduce churn
– Faster sales cycle
– More up-sell potential
– More repeatable sales process (‘rinse and repeat’)
23
24. • Better results – ex: higher ASPs
• Expand Deal Size
• Sales Cycle is Shortened
• Eliminate unqualified buyers right
away. Your focus will be on
accounts most likely to buy.
• EASIER to work with marketing!
Sales Buy- in: Why should I do this?
• Shared incentives/ compensation
• Run a pilot
• Identify your sales champion
Why? How?
25. Identify Your Ideal Customer Profile
25
Current
Customers
1
Identify your ICP – Ideal Customer Profile
• Key vertical (ex: healthcare, entertainment, construction)
• Historical data – (where have you had success?)
• Firmographics – (size of company, revenue, geography)
• Other signals – intent data, hiring patterns, etc
2
3
Figure out the TAM – Total Addressable Market
• How many accounts in my database fit that profile?
• How many in GEOs we support (location)?
• What is the white space?
Prioritize Accounts
• Can use predictive scoring (account scoring) + intent data
• Sales input
• Historical data (closed won analysis)
Current
Total
Available
Market
(TAM)
Current
Target
Market
26. Example
5-50 accounts (“tens”)
Rich account plans
Every touch personalized
50-1,000 accounts (“hundreds”)
Light research + data build out
Personalized touches to key personas
1,000+ accounts (“thousands”)
Automated touches OK
Industry and persona customization
Style 3
Programmatic
Style 2
Scale
Style 1
Strategic
27. Target Accounts - Entitlement
Type of Program Program Accounts
Tier 1 Tier 2 Tier 3
Direct Mail High value Post card – lower value Post-card lower value
Field Events Lunch and learn + dinners +
on-sites
Lunch and learn Lunch and learn
Tradeshows Special dinner
Playmaker sends Yes Yes Yes
Database sends In some cases OK Yes Yes
Targeted Ads Yes + tailored content + logo Yes + industry Yes – industry
Content Syndication Yes – verticals and key
companies
Yes – verticals Yes -verticals
Sales outreach Yes (calling campaigns, drive
attendance)
Yes (calling campaigns, drive
attendance)
No
Appt Setting Yes Yes No
Contact Discovery Yes Yes No
Customer content
Custom streams
Yes (tier 1 and 2)
28. Know Who You are Selling To
• Messaging for key buyer(s)
• Content for different stages – can be simple!
28
31. Organize Ongoing Data Related Processes
1. Be clear on the cadence for each activity
2. Clean and enrich CRM data
– Lead to account matching (L2A)
– Account build out for key titles (data purchases, enriching data, accuracy)
– Label accounts (tagging in CRM)
– Ongoing data process – for dupes, etc.
3. Identify the budget and ensure key amounts are earmarked
4. Identify how data updates/changes are communicated to
stakeholders – especially Sales
31
36. Figure out your Program Strategy
36
Goal: Awareness
Is the company aware of your
products / services?
Goal: Engagement
Are the right people engaged
and interested?
Goal: Action
Do they have what is required
to make a decision?
Ask: What set of tactics make sense for these objectives Be clear!
Note – It’s never just ONE activity.
37. Program Example #1 – Goal – Penetrate New
Accounts
Targeted ads
entire account
Email
T: Head of Sales
F: ADR
Direct Mail
Key
personas
Email
T: Head of
Marketing
F: ADR
Checklist
Package received?
Phone
T: Head of Sales
F: ADR
38. Program Example #2 – Goal – Drive further
engagement in accounts
Sirius Decisions 2017
• Before Event
– Personalized Plays:
• AE Meeting Request + Executive Meeting Request Play + LinkedIn
Step
– Broad Touches:
• Evening Event Invites
• VIP Experience Contest
• During
– Customer Success Presentations
– Booth Demos
– Executive Meetings in VIP Lounge
– Leverage Analyst Announcements
– Evening Events – Reception and Dinner
• After
– Timely Follow Up!
– Ongoing Nurture
38
42. Understand Before You Act
Are the right people at the account spending time with your
company, and is that engagement going up over time?
43. Measure and Iterate - Don’t waste $$$!!
Are marketing programs reaching the target accounts? How much
waste is there? How are the ABM activities improving sales
outcomes such as deal velocity, win rates, average contract
values, retention, and net promoter scores?
44. Mini-pilot: I don’t have 1 year to do this…
44
1. Map leads to accounts – this can be automated (L2A)
2. Prioritize your accounts – can start small – is there an important
group you already have? Where is there an opportunity to pursue?
3. Messaging and content (pick a persona/ vertical or account profile)
1. Who / Top Pain / Your Value Prop
4. Simple program
1. Targeted ads
2. Direct mail, hyper-focused webinar
3. Very personalized emails
5. Measure – optimize – roll out (want repeatability)
45. ABM in Action – Two Approaches:
Quick Win & Long Term Growth
Julia Stead
VP, Marketing
Invoca
46. Quick Win – Dreamforce
46
The goal:
• More + higher quality pipeline
• Better event ROI
• Positive prospect experience
47. How?
47
Focus: Quality, not Quantity
1) Drive awareness pre-show with target accounts
from key verticals and industries via display,
email, direct mail
2) Meet 1:1 and provide give a killer demo
experience
3) Build relationships through high value
networking
48. Measurement
48
# of meetings completed onsite with target accounts
# of attendees at ball game from target accounts
Impact of display engagement (impressions & clicks) on
opportunity creation
• $ of pipeline from target accounts
• Pipeline to spend ratio
50. 50
Long Term Growth– Enterprise Sales
• Create opportunities at target list of large enterprises
• Increase average deal size and improve velocity
• Deliver a seamless prospect experience
51. How?
51
Step 1: Operational Alignment
1) Building target list
2) Initial account mapping & contact acquisition
3) Confirmation of ownership, definitions, measurement
and dashboards
52. How?
52
Direct Mail Email Display SDR
Step 2: Driving Engagement
A series of interwoven engagement tactics spanning all channels
53. Measurement
53
• What is the state of our ABM funnel?
• Do we have a good pool of ‘Aware’ accounts from which to create
opportunities over the next few months?
54. 54
• Is engagement trending in the right direction?
• Are a sufficient amount of MQAs being created each week?
Measurement