It might feel like you don't have the time or resources to conduct usability testing and design resources, but here are a couple hacks and the benefits of doing so.

1. Creating a
User-Centric Culture
with Usability Testing
cindi farmer
M U LT I M E D I A D E V E L O P E R L E A D
A R I Z O N A S TAT E U N I V E R S I T Y
@cindifarmer

3. @cindifarmer

4. “People use the search box to find
information faster. That’s what I do.”
“I never look at those ads on the side,
so I doubt anyone is clicking them.”
“People don’t scroll that much,
I rarely do.”
@cindifarmer

5. the curse of knowledge
@cindifarmer

6. the problem:
“the suits”
policy makers
business process owners
project managers
developers
designers
writers
@cindifarmer

7. one solution:
“the suits”
policy makers
business process owners
project managers
developers
designers
writers
@cindifarmer

8. a better solution:
PMs
business
owner
“the suits”
policy makers
business process owners
developers
designers
writers
@cindifarmer

9. “the suits”
policy makers
business process owners
team discussion:
share observations
look for patterns
PMs
report insights
writers
business
owner
designers
developers
@cindifarmer

10. hybrid solution:
“the suits”
policy makers
business process owners
developers
insights
designers
video
@cindifarmer

11. the result:
empathy
@cindifarmer

12. @cindifarmer

13. Wow!
That was humbling.
@cindifarmer

14. @cindifarmer

15. Wow!
That would drive me
nuts!
@cindifarmer

16. @cindifarmer

17. @cindifarmer

18. Wow!
Our tastes are so different.
@cindifarmer

19. design your content
@cindifarmer

20. @cindifarmer

21. Wow!
That was humbling.
@cindifarmer

22. empathy
@cindifarmer

23. benefits: expected
personal opinions < data-based decisions
= better product
@cindifarmer

24. benefits: unexpected
personal opinions < data-based decisions
= increased trust
@cindifarmer

25. benefits: nice surprise
relatedness = meaning + motivation
@cindifarmer

26. why > who > how
@cindifarmer

27. go out to them:
recruiters
facilitators (laptops)
recruiter
@cindifarmer

28. bring’em to you:
recruit
schedule
@cindifarmer

29. recruit from extended networks:
friends
friends of friends
@cindifarmer

30. websites + social media:
facebook
twitter
craigslist
survey first
@cindifarmer

31. time = $
@cindifarmer

32. vested interest
inside scoop
@cindifarmer

33. @cindifarmer

34. wild ideas
@cindifarmer

35. quantitative + qualitative behavior observation
conversations
remote testing
surveys
A/B testing
analytics analysis
@cindifarmer

36. @cindifarmer

37. Executive Detailed
Report Report
• wins • methodology
• bugs • questions /scenarios
• recommendations • results / data
@cindifarmer

38. service functionality
design
positive experience > trust
content visual
design design
accessibility
@cindifarmer

39. “...people will forget what you said,
people will forget what you did,
but people will never forget
how you made them feel.”
- Maya Angelou
@cindifarmer

40. @cindifarmer

41. investment = time + $
@cindifarmer

42. ROI = better product
happier people
more respect
@cindifarmer