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IBM Design Thinking.
Samir Dash
2017
Using
In Everyday Job
IBM Design Thinking Overview.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Design thinking is a mindset that stimulates the creative and analytical process
for experimenting new ways to empathise, prototype, implement and
redesign a model based on assimilating new ideas into an existing cognitive
structure or solution until it satisfies its purpose/usage.
Traditional Design Thinking
is human-centered creative
problem solving.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
In 2013, IBM started to build a design-driven culture at the largest scale ever,
in a company with more than 385,000 employees. The project took three
years, involved more than 750 designers, and affected over 10,000 employees
and hundreds of teams.
IBM Design Thinking
is the framework that allows to apply
design thinking to understand
consumers and build empathy with
the speed and scale that industry
demands.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
IBM Design Thinking is about …
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
IBM Design Thinking Principles
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
IBM Design Thinking The Loop
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
• Are you interested in developing new ideas, as opposed to being constrained
by a solution you already have in mind?
• Are you clear about what product or process you want to improve?
• Can the issue at hand be defined in terms of users or stakeholders?
• Can you ensure the participation of those who understand both the relevant
user experiences, and the underlying technologies and business domains?
• Do you have the resources to move forward after the workshop?
IBM Design Thinking Where to apply?
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
In a 2–day workshop, teams typically collaborate to:
• Identify key stakeholders
• Determine the pain points, frustrations and inefficiencies in
their experiences
• Generate ideas to address these issues
• Redesign processes and introduce technologies to make
experiences great
IBM Design Thinking Typical Workshop Agenda
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
IBM Design Thinking The Keys
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
The mission statements
for our next release.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
A sales leader can assemble
an agile response team from
across IBM in 24 hours
without management
involvement.
Deliver a custom wiki
template to allow agile
teams to collaborate on
client projects.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Specific user or
class of users
Specific user
enablement
Specific & differentiating
value to the user
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Asalesleadercanassembleanagileresponseteam
fromacrossIBMin24hourswithoutmanagement
involvement.
Who What Wow
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
IBM Design Thinking Tools.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Hopes &
Fears
IBM Design Thinking Tools.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
As a team, how can we get to know each other? How do we feel
about the work in front of us? How can we get ready to start?
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
HOPES
FEARS
• It would be great if…
• I’m really excited about…
• This workshop has so much potential because…
• This new way of working excites me because…
• I’m concerned that…
• This product would be great except…
• This workshop is a fine idea but it
doesn’t really account for…
• Unfortunately, the way we all work…
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
HOPES
FEARS
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
Focus on the user.
Tell us a story! Try to base your Playback in story about your user.
Not too much detail.
Don’t take more than a few minutes to Playback—stay out of the
weeds! Use a parking lot to capture items that are off-topic.
Don’t read every sticky note.
Synthesize, summarize, and prioritize for us. What’s your point of
view right now? What’s most important or surprising? What themes
and patterns have emerged? What are the outlier ideas?
What questions arise?
Do you agree with what was presented? What questions do you
(still) have? What do you not understand? What assumptions are
being made? Capture all of this information on sticky notes rather
than getting stuck in a deep-dive discussion.
Stay engaged.
Playbacks are important moments of alignment and
understanding—pay attention! Lean in.
Tips
Let’s
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Persona
IBM Design Thinking Tools.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
A persona is an archetype of a user that helps designers and
developers empathize by understanding their users' business
and personal contexts.
By basing personas on user research, teams can avoid the
pitfalls of designing for anecdotal, "fake," or extreme users.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
Who is he/her?
How is lifestyle/work behavior ?
What are his/her frustrations & needs?
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Focus on the user.
Tell us a story! Try to base your Playback in story about your user.
Not too much detail.
Don’t take more than a few minutes to Playback—stay out of the
weeds! Use a parking lot to capture items that are off-topic.
Don’t read every sticky note.
Synthesize, summarize, and prioritize for us. What’s your point of
view right now? What’s most important or surprising? What themes
and patterns have emerged? What are the outlier ideas?
What questions arise?
Do you agree with what was presented? What questions do you
(still) have? What do you not understand? What assumptions are
being made? Capture all of this information on sticky notes rather
than getting stuck in a deep-dive discussion.
Stay engaged.
Playbacks are important moments of alignment and
understanding—pay attention! Lean in.
Tips
Let’s
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Stakeholder
Map
IBM Design Thinking Tools.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
How do we discover and document shared ideas about our
stakeholders, their expectations, and their relationships?
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Focus on the user.
Tell us a story! Try to base your Playback in story about your user.
Not too much detail.
Don’t take more than a few minutes to Playback—stay out of the
weeds! Use a parking lot to capture items that are off-topic.
Don’t read every sticky note.
Synthesize, summarize, and prioritize for us. What’s your point of
view right now? What’s most important or surprising? What themes
and patterns have emerged? What are the outlier ideas?
What questions arise?
Do you agree with what was presented? What questions do you
(still) have? What do you not understand? What assumptions are
being made? Capture all of this information on sticky notes rather
than getting stuck in a deep-dive discussion.
Stay engaged.
Playbacks are important moments of alignment and
understanding—pay attention! Lean in.
Tips
Let’s
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Experience
Based Roadmap
IBM Design Thinking Tools.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
How might we purposefully deliver our vision to the market
while focusing on the user experience?
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Focus on the user.
Tell us a story! Try to base your Playback in story about your user.
Not too much detail.
Don’t take more than a few minutes to Playback—stay out of the
weeds! Use a parking lot to capture items that are off-topic.
Don’t read every sticky note.
Synthesize, summarize, and prioritize for us. What’s your point of
view right now? What’s most important or surprising? What themes
and patterns have emerged? What are the outlier ideas?
What questions arise?
Do you agree with what was presented? What questions do you
(still) have? What do you not understand? What assumptions are
being made? Capture all of this information on sticky notes rather
than getting stuck in a deep-dive discussion.
Stay engaged.
Playbacks are important moments of alignment and
understanding—pay attention! Lean in.
Tips
Let’s
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Empathy
Maps
IBM Design Thinking Tools.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
Focus on the user.
Tell us a story! Try to base your Playback in story about your user.
Not too much detail.
Don’t take more than a few minutes to Playback—stay out of the
weeds! Use a parking lot to capture items that are off-topic.
Don’t read every sticky note.
Synthesize, summarize, and prioritize for us. What’s your point of
view right now? What’s most important or surprising? What themes
and patterns have emerged? What are the outlier ideas?
What questions arise?
Do you agree with what was presented? What questions do you
(still) have? What do you not understand? What assumptions are
being made? Capture all of this information on sticky notes rather
than getting stuck in a deep-dive discussion.
Stay engaged.
Playbacks are important moments of alignment and
understanding—pay attention! Lean in.
Tips
Let’s
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
As Is
Scenario
IBM Design Thinking Tools.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
What are they seeing, feeling, thinking, and doing?
And in what order?
What specifically causes them to feel excited, and what
action causes anxiety?
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
As-is scenario maps should reflect what is learned through research, not simply what the team believes to be true.
As-Is Scenario Mapping is an essential activity and when completed often signifies
that the team is ready to begin exploring solutions and forming intent.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
Focus on the user.
Tell us a story! Try to base your Playback in story about your user.
Not too much detail.
Don’t take more than a few minutes to Playback—stay out of the
weeds! Use a parking lot to capture items that are off-topic.
Don’t read every sticky note.
Synthesize, summarize, and prioritize for us. What’s your point of
view right now? What’s most important or surprising? What themes
and patterns have emerged? What are the outlier ideas?
What questions arise?
Do you agree with what was presented? What questions do you
(still) have? What do you not understand? What assumptions are
being made? Capture all of this information on sticky notes rather
than getting stuck in a deep-dive discussion.
Stay engaged.
Playbacks are important moments of alignment and
understanding—pay attention! Lean in.
Tips
Let’s
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
To Be
Scenario
IBM Design Thinking Tools.
What might our user’s new experience be like if we
successfully implement our Hills or ideas?
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Focus on the user.
Tell us a story! Try to base your Playback in story about your user.
Not too much detail.
Don’t take more than a few minutes to Playback—stay out of the
weeds! Use a parking lot to capture items that are off-topic.
Don’t read every sticky note.
Synthesize, summarize, and prioritize for us. What’s your point of
view right now? What’s most important or surprising? What themes
and patterns have emerged? What are the outlier ideas?
What questions arise?
Do you agree with what was presented? What questions do you
(still) have? What do you not understand? What assumptions are
being made? Capture all of this information on sticky notes rather
than getting stuck in a deep-dive discussion.
Stay engaged.
Playbacks are important moments of alignment and
understanding—pay attention! Lean in.
Tips
Let’s
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Big Idea
Vignettes
IBM Design Thinking Tools.
Big ideas are broad and conceptual and focused on user
needs.
Features are discreet and tactical and focused on the
machine.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
Focus on the user.
Tell us a story! Try to base your Playback in story about your user.
Not too much detail.
Don’t take more than a few minutes to Playback—stay out of the
weeds! Use a parking lot to capture items that are off-topic.
Don’t read every sticky note.
Synthesize, summarize, and prioritize for us. What’s your point of
view right now? What’s most important or surprising? What themes
and patterns have emerged? What are the outlier ideas?
What questions arise?
Do you agree with what was presented? What questions do you
(still) have? What do you not understand? What assumptions are
being made? Capture all of this information on sticky notes rather
than getting stuck in a deep-dive discussion.
Stay engaged.
Playbacks are important moments of alignment and
understanding—pay attention! Lean in.
Tips
Let’s
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
Prioritization
Grid
IBM Design Thinking Tools.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
Which of these ideas are most important and feasible
within our given release or planning period?
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Focus on the user.
Tell us a story! Try to base your Playback in story about your user.
Not too much detail.
Don’t take more than a few minutes to Playback—stay out of the
weeds! Use a parking lot to capture items that are off-topic.
Don’t read every sticky note.
Synthesize, summarize, and prioritize for us. What’s your point of
view right now? What’s most important or surprising? What themes
and patterns have emerged? What are the outlier ideas?
What questions arise?
Do you agree with what was presented? What questions do you
(still) have? What do you not understand? What assumptions are
being made? Capture all of this information on sticky notes rather
than getting stuck in a deep-dive discussion.
Stay engaged.
Playbacks are important moments of alignment and
understanding—pay attention! Lean in.
Tips
Let’s
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Story-
Boarding
IBM Design Thinking Tools.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
How can we iterate and communicate
our ideas visually for team alignment - while staying focused on the user?
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
• Each teammate makes their own storyboard.
• Focus on your user’s “To-Be” experience.
• Tell a seamless story with a beginning,
middle, and end. Imagine your story with
characters, a plot, conflict, and resolution.
• Keep it human-centered—focus on the user
rather than on screens.
• Think “comic book.” Use speech and thought
bubbles, action bursts, captions, and
narration.
• Use Sharpies! This keeps it at just the right
level of fidelity.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Focus on the user.
Tell us a story! Try to base your Playback in story about your user.
Not too much detail.
Don’t take more than a few minutes to Playback—stay out of the
weeds! Use a parking lot to capture items that are off-topic.
Don’t read every sticky note.
Synthesize, summarize, and prioritize for us. What’s your point of
view right now? What’s most important or surprising? What themes
and patterns have emerged? What are the outlier ideas?
What questions arise?
Do you agree with what was presented? What questions do you
(still) have? What do you not understand? What assumptions are
being made? Capture all of this information on sticky notes rather
than getting stuck in a deep-dive discussion.
Stay engaged.
Playbacks are important moments of alignment and
understanding—pay attention! Lean in.
Tips
Let’s
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Needs
Statement
IBM Design Thinking Tools.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
Why do we think these ideas are so important and
impactful for our user? What does our user actually seek?
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
______________ needs a way to ______________ so that ______________
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
______________ needs a way to ______________ so that ______________
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
• Discuss and cluster similar
statements.
• Rewritethepairifthathelps.
• Labeltheclusters.
• TrywritingonebigNeeds
Statementthatrepresentsthe
entirecluster—usethesame
“need/benefit”format.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
Focus on the user.
Tell us a story! Try to base your Playback in story about your user.
Not too much detail.
Don’t take more than a few minutes to Playback—stay out of the
weeds! Use a parking lot to capture items that are off-topic.
Don’t read every sticky note.
Synthesize, summarize, and prioritize for us. What’s your point of
view right now? What’s most important or surprising? What themes
and patterns have emerged? What are the outlier ideas?
What questions arise?
Do you agree with what was presented? What questions do you
(still) have? What do you not understand? What assumptions are
being made? Capture all of this information on sticky notes rather
than getting stuck in a deep-dive discussion.
Stay engaged.
Playbacks are important moments of alignment and
understanding—pay attention! Lean in.
Tips
Let’s
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
Assumptions /
Questions
IBM Design Thinking Tools.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
Uncertain
Certain
High-risk
Low-risk
X axis
How certain are you about the
validity of the assumption or
the answer to the question?
Y axis
How big of a deal is it
if you’re wrong?
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
Examplesofmeanstoresolve:
• Userinterview
• Prototypewalkthroughwithuser
(paperprototypeorinteractivewires)
• Watchvideosofusersdoingthework
• Askaresearcher/SME
• Performacompetitiveanalysis
• Quickliteraturereview
• DeployedA/Btest
• Whatelse???
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
Focus on the user.
Tell us a story! Try to base your Playback in story about your user.
Not too much detail.
Don’t take more than a few minutes to Playback—stay out of the
weeds! Use a parking lot to capture items that are off-topic.
Don’t read every sticky note.
Synthesize, summarize, and prioritize for us. What’s your point of
view right now? What’s most important or surprising? What themes
and patterns have emerged? What are the outlier ideas?
What questions arise?
Do you agree with what was presented? What questions do you
(still) have? What do you not understand? What assumptions are
being made? Capture all of this information on sticky notes rather
than getting stuck in a deep-dive discussion.
Stay engaged.
Playbacks are important moments of alignment and
understanding—pay attention! Lean in.
Tips
Let’s
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
To-Dos
IBM Design Thinking Tools.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
What specific steps should we take individually and
as a team to move forward with what we’ve
accomplished here?
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Focus on the user.
Tell us a story! Try to base your Playback in story about your user.
Not too much detail.
Don’t take more than a few minutes to Playback—stay out of the
weeds! Use a parking lot to capture items that are off-topic.
Don’t read every sticky note.
Synthesize, summarize, and prioritize for us. What’s your point of
view right now? What’s most important or surprising? What themes
and patterns have emerged? What are the outlier ideas?
What questions arise?
Do you agree with what was presented? What questions do you
(still) have? What do you not understand? What assumptions are
being made? Capture all of this information on sticky notes rather
than getting stuck in a deep-dive discussion.
Stay engaged.
Playbacks are important moments of alignment and
understanding—pay attention! Lean in.
Tips
Let’s
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
Thank You.
Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation

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Using IBM Design Thinking in Everyday Job

  • 1. IBM Design Thinking. Samir Dash 2017 Using In Everyday Job
  • 2. IBM Design Thinking Overview. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 4. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 5. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 6. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 7. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 8. Design thinking is a mindset that stimulates the creative and analytical process for experimenting new ways to empathise, prototype, implement and redesign a model based on assimilating new ideas into an existing cognitive structure or solution until it satisfies its purpose/usage. Traditional Design Thinking is human-centered creative problem solving. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
  • 9. In 2013, IBM started to build a design-driven culture at the largest scale ever, in a company with more than 385,000 employees. The project took three years, involved more than 750 designers, and affected over 10,000 employees and hundreds of teams. IBM Design Thinking is the framework that allows to apply design thinking to understand consumers and build empathy with the speed and scale that industry demands. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 10. IBM Design Thinking is about … Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 11. IBM Design Thinking Principles Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 12. IBM Design Thinking The Loop Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 13. • Are you interested in developing new ideas, as opposed to being constrained by a solution you already have in mind? • Are you clear about what product or process you want to improve? • Can the issue at hand be defined in terms of users or stakeholders? • Can you ensure the participation of those who understand both the relevant user experiences, and the underlying technologies and business domains? • Do you have the resources to move forward after the workshop? IBM Design Thinking Where to apply? Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 14. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 15. In a 2–day workshop, teams typically collaborate to: • Identify key stakeholders • Determine the pain points, frustrations and inefficiencies in their experiences • Generate ideas to address these issues • Redesign processes and introduce technologies to make experiences great IBM Design Thinking Typical Workshop Agenda Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 16. IBM Design Thinking The Keys Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 17. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 18. The mission statements for our next release. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 19. A sales leader can assemble an agile response team from across IBM in 24 hours without management involvement. Deliver a custom wiki template to allow agile teams to collaborate on client projects. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 20. Specific user or class of users Specific user enablement Specific & differentiating value to the user Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 21. Asalesleadercanassembleanagileresponseteam fromacrossIBMin24hourswithoutmanagement involvement. Who What Wow Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 22. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 23. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 24. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 25. IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 26. Hopes & Fears IBM Design Thinking Tools. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation As a team, how can we get to know each other? How do we feel about the work in front of us? How can we get ready to start? Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
  • 27. HOPES FEARS • It would be great if… • I’m really excited about… • This workshop has so much potential because… • This new way of working excites me because… • I’m concerned that… • This product would be great except… • This workshop is a fine idea but it doesn’t really account for… • Unfortunately, the way we all work… Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 28. HOPES FEARS Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 29. Persona IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. A persona is an archetype of a user that helps designers and developers empathize by understanding their users' business and personal contexts. By basing personas on user research, teams can avoid the pitfalls of designing for anecdotal, "fake," or extreme users. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 30. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Who is he/her? How is lifestyle/work behavior ? What are his/her frustrations & needs? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 31. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 32. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 33. Stakeholder Map IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. How do we discover and document shared ideas about our stakeholders, their expectations, and their relationships? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 34. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 35. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 36. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 37. Experience Based Roadmap IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. How might we purposefully deliver our vision to the market while focusing on the user experience? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 38. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 39. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 40. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 41. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 42. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 43. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 44. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 45. Empathy Maps IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 46. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 47. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 48. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 49. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 50. As Is Scenario IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. What are they seeing, feeling, thinking, and doing? And in what order? What specifically causes them to feel excited, and what action causes anxiety? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 51. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. As-is scenario maps should reflect what is learned through research, not simply what the team believes to be true. As-Is Scenario Mapping is an essential activity and when completed often signifies that the team is ready to begin exploring solutions and forming intent. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 52. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 53. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 54. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 55. To Be Scenario IBM Design Thinking Tools. What might our user’s new experience be like if we successfully implement our Hills or ideas? Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 56. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 57. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 58. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 59. Big Idea Vignettes IBM Design Thinking Tools. Big ideas are broad and conceptual and focused on user needs. Features are discreet and tactical and focused on the machine. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 60. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 61. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
  • 62. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
  • 63. Prioritization Grid IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Which of these ideas are most important and feasible within our given release or planning period? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 64. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 65. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 66. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 67. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 68. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 69. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 70. Story- Boarding IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. How can we iterate and communicate our ideas visually for team alignment - while staying focused on the user? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 71. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 72. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. • Each teammate makes their own storyboard. • Focus on your user’s “To-Be” experience. • Tell a seamless story with a beginning, middle, and end. Imagine your story with characters, a plot, conflict, and resolution. • Keep it human-centered—focus on the user rather than on screens. • Think “comic book.” Use speech and thought bubbles, action bursts, captions, and narration. • Use Sharpies! This keeps it at just the right level of fidelity. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 73. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 74. Needs Statement IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Why do we think these ideas are so important and impactful for our user? What does our user actually seek? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 75. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. ______________ needs a way to ______________ so that ______________ UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 76. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. ______________ needs a way to ______________ so that ______________ UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 77. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. • Discuss and cluster similar statements. • Rewritethepairifthathelps. • Labeltheclusters. • TrywritingonebigNeeds Statementthatrepresentsthe entirecluster—usethesame “need/benefit”format. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 78. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 79. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Assumptions / Questions IBM Design Thinking Tools. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 80. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 81. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Uncertain Certain High-risk Low-risk X axis How certain are you about the validity of the assumption or the answer to the question? Y axis How big of a deal is it if you’re wrong? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 82. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Examplesofmeanstoresolve: • Userinterview • Prototypewalkthroughwithuser (paperprototypeorinteractivewires) • Watchvideosofusersdoingthework • Askaresearcher/SME • Performacompetitiveanalysis • Quickliteraturereview • DeployedA/Btest • Whatelse??? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 83. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 84. To-Dos IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. What specific steps should we take individually and as a team to move forward with what we’ve accomplished here? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 85. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 86. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  • 87. Thank You. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation