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Using IBM Design Thinking in Everyday Job

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IBM Design Thinking is a framework and an approach to applying design thinking at the speed and scale the modern enterprise demands.

This quick guide is has a the list of all tools and methodologies that are required to carry out a successful IBM Design Thinking session.

Published in: Design

Using IBM Design Thinking in Everyday Job

  1. 1. IBM Design Thinking. Samir Dash 2017 Using In Everyday Job
  2. 2. IBM Design Thinking Overview. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  3. 3. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  4. 4. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  5. 5. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  6. 6. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  7. 7. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  8. 8. Design thinking is a mindset that stimulates the creative and analytical process for experimenting new ways to empathise, prototype, implement and redesign a model based on assimilating new ideas into an existing cognitive structure or solution until it satisfies its purpose/usage. Traditional Design Thinking is human-centered creative problem solving. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
  9. 9. In 2013, IBM started to build a design-driven culture at the largest scale ever, in a company with more than 385,000 employees. The project took three years, involved more than 750 designers, and affected over 10,000 employees and hundreds of teams. IBM Design Thinking is the framework that allows to apply design thinking to understand consumers and build empathy with the speed and scale that industry demands. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  10. 10. IBM Design Thinking is about … Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  11. 11. IBM Design Thinking Principles Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  12. 12. IBM Design Thinking The Loop Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  13. 13. • Are you interested in developing new ideas, as opposed to being constrained by a solution you already have in mind? • Are you clear about what product or process you want to improve? • Can the issue at hand be defined in terms of users or stakeholders? • Can you ensure the participation of those who understand both the relevant user experiences, and the underlying technologies and business domains? • Do you have the resources to move forward after the workshop? IBM Design Thinking Where to apply? Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  14. 14. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  15. 15. In a 2–day workshop, teams typically collaborate to: • Identify key stakeholders • Determine the pain points, frustrations and inefficiencies in their experiences • Generate ideas to address these issues • Redesign processes and introduce technologies to make experiences great IBM Design Thinking Typical Workshop Agenda Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  16. 16. IBM Design Thinking The Keys Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  17. 17. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  18. 18. The mission statements for our next release. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  19. 19. A sales leader can assemble an agile response team from across IBM in 24 hours without management involvement. Deliver a custom wiki template to allow agile teams to collaborate on client projects. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  20. 20. Specific user or class of users Specific user enablement Specific & differentiating value to the user Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  21. 21. Asalesleadercanassembleanagileresponseteam fromacrossIBMin24hourswithoutmanagement involvement. Who What Wow Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  22. 22. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  23. 23. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  24. 24. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  25. 25. IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  26. 26. Hopes & Fears IBM Design Thinking Tools. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation As a team, how can we get to know each other? How do we feel about the work in front of us? How can we get ready to start? Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
  27. 27. HOPES FEARS • It would be great if… • I’m really excited about… • This workshop has so much potential because… • This new way of working excites me because… • I’m concerned that… • This product would be great except… • This workshop is a fine idea but it doesn’t really account for… • Unfortunately, the way we all work… Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  28. 28. HOPES FEARS Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  29. 29. Persona IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. A persona is an archetype of a user that helps designers and developers empathize by understanding their users' business and personal contexts. By basing personas on user research, teams can avoid the pitfalls of designing for anecdotal, "fake," or extreme users. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  30. 30. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Who is he/her? How is lifestyle/work behavior ? What are his/her frustrations & needs? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  31. 31. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  32. 32. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  33. 33. Stakeholder Map IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. How do we discover and document shared ideas about our stakeholders, their expectations, and their relationships? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  34. 34. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  35. 35. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  36. 36. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  37. 37. Experience Based Roadmap IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. How might we purposefully deliver our vision to the market while focusing on the user experience? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  38. 38. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  39. 39. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  40. 40. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  41. 41. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  42. 42. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  43. 43. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  44. 44. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  45. 45. Empathy Maps IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  46. 46. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  47. 47. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  48. 48. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  49. 49. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  50. 50. As Is Scenario IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. What are they seeing, feeling, thinking, and doing? And in what order? What specifically causes them to feel excited, and what action causes anxiety? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  51. 51. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. As-is scenario maps should reflect what is learned through research, not simply what the team believes to be true. As-Is Scenario Mapping is an essential activity and when completed often signifies that the team is ready to begin exploring solutions and forming intent. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  52. 52. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  53. 53. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  54. 54. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  55. 55. To Be Scenario IBM Design Thinking Tools. What might our user’s new experience be like if we successfully implement our Hills or ideas? Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  56. 56. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  57. 57. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  58. 58. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  59. 59. Big Idea Vignettes IBM Design Thinking Tools. Big ideas are broad and conceptual and focused on user needs. Features are discreet and tactical and focused on the machine. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  60. 60. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  61. 61. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
  62. 62. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid.
  63. 63. Prioritization Grid IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Which of these ideas are most important and feasible within our given release or planning period? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  64. 64. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  65. 65. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  66. 66. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  67. 67. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  68. 68. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  69. 69. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  70. 70. Story- Boarding IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. How can we iterate and communicate our ideas visually for team alignment - while staying focused on the user? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  71. 71. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  72. 72. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. • Each teammate makes their own storyboard. • Focus on your user’s “To-Be” experience. • Tell a seamless story with a beginning, middle, and end. Imagine your story with characters, a plot, conflict, and resolution. • Keep it human-centered—focus on the user rather than on screens. • Think “comic book.” Use speech and thought bubbles, action bursts, captions, and narration. • Use Sharpies! This keeps it at just the right level of fidelity. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  73. 73. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  74. 74. Needs Statement IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Why do we think these ideas are so important and impactful for our user? What does our user actually seek? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  75. 75. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. ______________ needs a way to ______________ so that ______________ UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  76. 76. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. ______________ needs a way to ______________ so that ______________ UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  77. 77. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. • Discuss and cluster similar statements. • Rewritethepairifthathelps. • Labeltheclusters. • TrywritingonebigNeeds Statementthatrepresentsthe entirecluster—usethesame “need/benefit”format. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  78. 78. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  79. 79. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Assumptions / Questions IBM Design Thinking Tools. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  80. 80. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  81. 81. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Uncertain Certain High-risk Low-risk X axis How certain are you about the validity of the assumption or the answer to the question? Y axis How big of a deal is it if you’re wrong? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  82. 82. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Examplesofmeanstoresolve: • Userinterview • Prototypewalkthroughwithuser (paperprototypeorinteractivewires) • Watchvideosofusersdoingthework • Askaresearcher/SME • Performacompetitiveanalysis • Quickliteraturereview • DeployedA/Btest • Whatelse??? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  83. 83. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  84. 84. To-Dos IBM Design Thinking Tools. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. What specific steps should we take individually and as a team to move forward with what we’ve accomplished here? UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  85. 85. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  86. 86. Focus on the user. Tell us a story! Try to base your Playback in story about your user. Not too much detail. Don’t take more than a few minutes to Playback—stay out of the weeds! Use a parking lot to capture items that are off-topic. Don’t read every sticky note. Synthesize, summarize, and prioritize for us. What’s your point of view right now? What’s most important or surprising? What themes and patterns have emerged? What are the outlier ideas? What questions arise? Do you agree with what was presented? What questions do you (still) have? What do you not understand? What assumptions are being made? Capture all of this information on sticky notes rather than getting stuck in a deep-dive discussion. Stay engaged. Playbacks are important moments of alignment and understanding—pay attention! Lean in. Tips Let’s Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation
  87. 87. Thank You. Overview.Hills.Play Backs.Sponsor Users. Experience based Roadmap.Tools.Hopes & Fears. Empathy Maps.Persona. As Is Scenario.To Be Scenario. Needs Statement.Big Idea Vignettes. Assumptions Questions.To Do.Story Boarding.Stakeholder Map. Prioritization Grid. UsingIBMDesignThinkinginEverydayJob-SamirDash©2017IBMCorporation

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