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Silicon beach d01

  1. LET'S KILL LANDFILL MARKETING Some rights reserved by United Nations Photo Tuesday, 4 October 2011
  2. LANDFILL MARKETING MARKETING COMMUNICATIONS THAT NO-ONE WANTS, TRYING TO FLOG US STUFF WE DON'T NEED Tuesday, 4 October 2011
  3. Some rights reserved by Stephanie Booth Tuesday, 4 October 2011
  4. Some rights reserved by meophammanilow Tuesday, 4 October 2011
  5. Tuesday, 4 October 2011
  6. Tuesday, 4 October 2011
  7. (BOOM) Tuesday, 4 October 2011
  8. WELCOME TO THE #PARTICAPOCALYPSE SETH WEISFELD - WIEDEN + KENNEDY Tuesday, 4 October 2011
  9. DIGITAL LANDFILL Tuesday, 4 October 2011
  10. DIGITAL LANDFILL Tuesday, 4 October 2011
  11. DIGITAL LANDFILL Tuesday, 4 October 2011
  12. DIGITAL LANDFILL Tuesday, 4 October 2011
  13. GARETH KAY - PLANNINGNESS 2009 Tuesday, 4 October 2011
  14. GARETH KAY - PLANNINGNESS 2009 Tuesday, 4 October 2011
  15. Tuesday, 4 October 2011
  16. Tuesday, 4 October 2011
  17. WEAPONISED SPAM EXTENDING LANDFILL MARKETING INTO A NEW REALM & SURROUNDING US WITH AN INVISIBLE CLOUD OF UNWANTED SHIT Tuesday, 4 October 2011
  18. NO-ONE WANT THIS STUFF Tuesday, 4 October 2011
  19. NO-ONE WANT THIS STUFF NO-ONE WANTS TO WORK ON IT Tuesday, 4 October 2011
  20. NO-ONE WANT THIS STUFF NO-ONE WANTS TO WORK ON IT IT'S UNSUSTAINABLE Tuesday, 4 October 2011
  21. NO-ONE WANT THIS STUFF NO-ONE WANTS TO WORK ON IT IT'S UNSUSTAINABLE IT'S NOT EVEN VERY EFFECTIVE Tuesday, 4 October 2011
  22. WHAT IF I TOLD YOU THERE'S A SIMPLE, PROVEN WAY TO MAKE THINGS PEOPLE REALLY WANT & NEED, INSTEAD OF TELLING THEM TO BUY STUFF THEY DON'T NEED? Tuesday, 4 October 2011
  23. Tuesday, 4 October 2011
  24. NOT A TRADITIONAL AGENCY NOT AN AGENCY AT ALL? SOMETHING ELSE? Tuesday, 4 October 2011
  25. Software development WHERE WE PLAY Product Business design strategy Tuesday, 4 October 2011
  26. Tuesday, 4 October 2011
  27. MAKING STUFF Tuesday, 4 October 2011
  28. FROM paid media model of buying attention and interrupting TO earned & owned media model of making stuff that pulls and retains Tuesday, 4 October 2011
  29. FROM paid media model of buying attention and interrupting TO earned & owned media model of making stuff that pulls and retains Tuesday, 4 October 2011
  30. FROM traditional advertising-like objects TO objects that are more like products, services & apps Tuesday, 4 October 2011
  31. FROM traditional advertising-like objects TO objects that are more like products, services & apps Tuesday, 4 October 2011
  32. Tuesday, 4 October 2011
  33. Tuesday, 4 October 2011
  34. EXPLOITING DISRUPTIVE INNOVATION Tuesday, 4 October 2011
  35. Tuesday, 4 October 2011
  36. “SKYPE WANT TO CREATE AN ONLINE SERVICE THAT SHOWCASES AND INSPIRES THE USE OF SKYPE IN THE CLASSROOM” Tuesday, 4 October 2011
  37. 01 WE DON’T DO BRIEFS Tuesday, 4 October 2011
  38. Tuesday, 4 October 2011
  39. KNOWN PROBLEM KNOWN SOLUTION B A Tuesday, 4 October 2011
  40. BRIEFS ASSUME THAT THE CLIENT AND THE AGENCY KNOW WHAT THE PROBLEM IS Tuesday, 4 October 2011
  41. KNOWN PROBLEM, WRITTEN BY THE CLIENT KNOWN SOLUTION DEFINED SCOPE OF WORK STATEMENT OF OBJECTIVES Tuesday, 4 October 2011
  42. UNKNOWNPROBLEM, KNOWN PROBLEM, WRITTEN BY THE CLIENT UNKNOWNSOLUTION KNOWN SOLUTION DEFINED SCOPE OF WORK STATEMENT OF OBJECTIVES Tuesday, 4 October 2011
  43. UNKNOWNPROBLEM, KNOWN PROBLEM, WRITTEN BY THE AGENCY CLIENT UNKNOWNSOLUTION KNOWN SOLUTION DEFINED SCOPE OF WORK STATEMENT OF OBJECTIVES Tuesday, 4 October 2011
  44. UNKNOWNPROBLEM, KNOWN PROBLEM, WRITTEN BY THE AGENCY CLIENT UNKNOWNSOLUTION KNOWN SOLUTION DEFINED SCOPE OF WORK EXPECTED FRAMEWORK STATEMENT OF OBJECTIVES Tuesday, 4 October 2011
  45. UNKNOWNPROBLEM, KNOWN PROBLEM, WRITTEN BY THE AGENCY CLIENT UNKNOWNSOLUTION KNOWN SOLUTION DEFINED SCOPE OF WORK EXPECTED FRAMEWORK STATEMENT OF OF OBJECTIVES STATEMENT THE OPPORTUNITY Tuesday, 4 October 2011
  46. PROPOSAL Tuesday, 4 October 2011
  47. COMMUNITY PROPOSAL Tuesday, 4 October 2011
  48. COMMUNITY SPEED TO LAUNCH PROPOSAL Tuesday, 4 October 2011
  49. COMMUNITY SPEED TO LAUNCH MAINTENANCE PROPOSAL Tuesday, 4 October 2011
  50. COMMUNITY SPEED TO LAUNCH MAINTENANCE PROPOSAL DEVELOPMENT Tuesday, 4 October 2011
  51. COMMUNITY SPEED TO LAUNCH MAINTENANCE PROPOSAL DEVELOPMENT SUCCESS METRICS Tuesday, 4 October 2011
  52. COMMUNITY SPEED TO LAUNCH MAINTENANCE PROPOSAL DEVELOPMENT STORIES SUCCESS METRICS Tuesday, 4 October 2011
  53. VISION PRODUCT DELIVERY Tuesday, 4 October 2011
  54. 02 BE AGILE, BE LEAN Tuesday, 4 October 2011
  55. CONVENTIONAL, LINEAR DEVELOPMENT PROCESS Big ideas, big bang launch, big budgets MEASURE ADJUST big user design big new strategy research and build strategy Tuesday, 4 October 2011
  56. ITERATIVE, AGILE, EMERGENT DEVELOPMENT PROCESS Micro-strategies, big insights, rapid iterations learning curve plan design e nu launch nti co measure a) INSIGHTS ADJUST little b) T strategy ADJUST little som ry INSIGHTS strategy els ethi e ng little strategy plan design launch measure learning curve Nicked and adapted for Web from David Armano Tuesday, 4 October 2011
  57. LEAN PRINCIPLES • Nail it then scale it • Rapid hypothesis testing • Minimum Viable Product • Metrics iteration agile development • Learn fast, don’t fail fast props to Eric Ries, Steve Bank, Andrew Chen Tuesday, 4 October 2011
  58. LEAN PRINCIPLES • Nail it then scale it • Rapid hypothesis testing • Minimum Viable Product • Metrics iteration agile development • Learn fast, don’t fail fast props to Eric Ries, Steve Bank, Andrew Chen Tuesday, 4 October 2011
  59. 03 ADOPT A QUANTUM STATE OF THINKING AND MAKING AT THE SAME TIME Tuesday, 4 October 2011
  60. Tuesday, 4 October 2011
  61. Tuesday, 4 October 2011
  62. IT’S NOT ITERATIVE IF YOU ONLY DO IT ONCE Tuesday, 4 October 2011
  63. INCREMENTAL Tuesday, 4 October 2011
  64. ITERATIVE Tuesday, 4 October 2011
  65. THE PROPOSAL Tuesday, 4 October 2011
  66. COOL WALLS USE CASES USER JOURNEYS SERVICE MODELS BRAINSTORM SKETCHING SKETCHES WIREFRAMES PROTOTYPES HIGH FIDELITY DESIGNS Tuesday, 4 October 2011
  67. COOL WALLS USER CASES USER JOURNEYS SERVICE MODELS BRAINSTORM SKETCHING SKETCHES WIREFRAMES USER JOURNEYS HIGH FIDELITY DESIGNS PROTOTYPES Tuesday, 4 October 2011
  68. COOL WALLS USER CASES USER JOURNEYS SERVICE MODELS BRAINSTORM SKETCHING SKETCHES WIREFRAMES SERVICE MODELS HIGH FIDELITY DESIGNS PROTOTYPES Tuesday, 4 October 2011
  69. COOL WALLS USER CASES USER JOURNEYS SERVICE MODELS BRAINSTORM SKETCHING SKETCHES WIREFRAMES PROTOTYPES HIGH FIDELITY DESIGNS PROTOTYPES Tuesday, 4 October 2011
  70. 04 TAILOR PROCESS TO THE PROJECT Tuesday, 4 October 2011
  71. PROJECT A Cool wall Use cases User journeys Service models Brainstorm Sketches Wireframes Prototypes High-fidelity designs Tuesday, 4 October 2011
  72. PROJECT A PROJECT B Cool wall Use cases User journeys Cool wall Use cases User journeys Service models Brainstorm Sketches Service models Brainstorm Sketches Wireframes Prototypes High-fidelity designs Wireframes Prototypes High-fidelity designs Tuesday, 4 October 2011
  73. 05 CO-CREATE AND COLLABORATE WITH CLIENTS Tuesday, 4 October 2011
  74. 06 THE RIGHT TEAM Tuesday, 4 October 2011
  75. JUSTIN McMURRAY CATH RICHARDSON PAUL SIMS Tuesday, 4 October 2011
  76. JUSTIN McMURRAY LEAN CLIENT STRATEGY INSPIRATION TEAM LEADERSHIP CATH RICHARDSON PAUL SIMS Tuesday, 4 October 2011
  77. JUSTIN McMURRAY LEAN CLIENT STRATEGY INSPIRATION TEAM LEADERSHIP DIGITAL STRATEGY CUSTOMER PROJECT DEVELOPMENT CATH RICHARDSON MANAGEMENT PAUL SIMS Tuesday, 4 October 2011
  78. JUSTIN McMURRAY LEAN CLIENT STRATEGY INSPIRATION TEAM LEADERSHIP DIGITAL STRATEGY PROCESS ANALYSIS CUSTOMER PROJECT INSIGHT PROBLEM DEVELOPMENT CATH RICHARDSON MANAGEMENT GATHERING PAUL SIMS SOLVING Tuesday, 4 October 2011
  79. JUSTIN McMURRAY LEAN CLIENT STRATEGY INSPIRATION PIZZA BOY TEAM LEADERSHIP TESTING BITCH DIGITAL STRATEGY PROCESS ANALYSIS KEYNOTE MONKEY CUSTOMER PROJECT INSIGHT PROBLEM DEVELOPMENT CATH RICHARDSON MANAGEMENT GATHERING PAUL SIMS SOLVING Tuesday, 4 October 2011
  80. PHASE 1 SERVICE PLANNING Educator engagement Content & user Service mapping ecology diagram User testing Tuesday, 4 October 2011
  81. 06 MOST OFTEN FIXED THERE IS NO PATH COST ACTIVITIES Tuesday, 4 October 2011
  82. PHASE 1 SERVICE PLANNING NEW PLAN Educator engagement Content & user Service mapping ecology diagram User testing Tuesday, 4 October 2011
  83. PHASE 1 SERVICE PLANNING NEW PLAN Educator Educator engagement engagement Content Content & user & user Service mapping mapping ecology diagram User testing Tuesday, 4 October 2011
  84. PHASE 1 SERVICE PLANNING NEW PLAN Educator Educator engagement engagement Content Content & user & user Service mapping mapping Proposition ecology developm’nt diagram User testing Tuesday, 4 October 2011
  85. PHASE 1 SERVICE PLANNING NEW PLAN Educator Educator engagement engagement Content Content & user & user Service mapping mapping Proposition ecology developm’nt diagram Use case scenarios User testing Tuesday, 4 October 2011
  86. PHASE 1 SERVICE PLANNING NEW PLAN Educator Educator engagement engagement Content Content & user & user Service mapping mapping Proposition ecology developm’nt diagram Use case scenarios User Use case testing testing Tuesday, 4 October 2011
  87. PHASE 1 SERVICE PLANNING NEW PLAN Educator Educator engagement engagement Review and prioritise Content Content & user & user Service mapping mapping Proposition ecology developm’nt diagram Use case scenarios User Use case testing testing Tuesday, 4 October 2011
  88. COMMUNITY SPEED TO LAUNCH MAINTENANCE PROPOSAL DEVELOPMENT STORIES SUCCESS METRICS Tuesday, 4 October 2011
  89. RESOURCES DIRECTORY PROPOSAL BLOGGING TECHNICAL HELP Tuesday, 4 October 2011
  90. RESOURCES DIRECTORY PROPOSAL BLOGGING TECHNICAL HELP Tuesday, 4 October 2011
  91. AWARENESS INTENT FEASIBILITY PLAN & PREP RESOURCES DIRECTORY PROPOSAL BLOGGING TECHNICAL HELP Tuesday, 4 October 2011
  92. AWARENESS INTENT FEASIBILITY PLAN & PREP RESOURCES DIRECTORY PROPOSAL BLOGGING TECHNICAL HELP Tuesday, 4 October 2011
  93. AWARENESS INTENT FEASIBILITY PLAN & PREP RESOURCES DIRECTORY PROPOSAL BLOGGING TECHNICAL HELP PIONEER EAGER PROSPECTIVE Tuesday, 4 October 2011
  94. Tuesday, 4 October 2011
  95. Tuesday, 4 October 2011
  96. AWARENESS INTENT FEASIBILITY PLAN & PREP RESOURCES DIRECTORY PROPOSAL BLOGGING TECHNICAL HELP PIONEER EAGER PROSPECTIVE Tuesday, 4 October 2011
  97. SHARING SEARCHING EXPERIENCES MAPPING AND LOCATION PLANNING AND PREPARATION COLLABORATION SCHEDULING PROMOTION DISCOVERY STAKE HOLDER ENGAGEMENT MARKETPLACE SKYPE LESSON SKYPE EDUCATOR COMMUNITY Tuesday, 4 October 2011
  98. SHARING SEARCHING EXPERIENCES MAPPING AND LOCATION PLANNING AND PREPARATION COLLABORATION SCHEDULING PROMOTION DISCOVERY STAKE HOLDER ENGAGEMENT MARKETPLACE SKYPE LESSON SKYPE EDUCATOR COMMUNITY Tuesday, 4 October 2011
  99. SHARING SEARCHING EXPERIENCES MAPPING AND LOCATION PLANNING AND PREPARATION COLLABORATION SCHEDULING PROMOTION DISCOVERY STAKE HOLDER ENGAGEMENT MARKETPLACE SKYPE LESSON SKYPE EDUCATOR COMMUNITY “I would like to invite an expert to take part in a lesson via Skype” Tuesday, 4 October 2011
  100. Use case #1: Invite an expert into the classroom Stage 1 2 3 4 Touchpoint How would you like to How would you like to How would you like to find an expert to take How would you like to contact them and what involve an expert in User Needs part in a ‘Skype visit’? would you need to planning or structuring share the experience Some type of with the community? discuss? the lesson? marketplace? Notes Tuesday, 4 October 2011
  101. SHARING SEARCHING EXPERIENCES MAPPING AND LOCATION PLANNING AND PREPARATION COLLABORATION SCHEDULING PROMOTION DISCOVERY STAKE HOLDER ENGAGEMENT MARKETPLACE SKYPE LESSON SKYPE EDUCATOR COMMUNITY “I would like to overcome school policy and technological barriers” Tuesday, 4 October 2011
  102. SHARING SEARCHING PLANNING EXPERIENCES MAPPING AND MEET PEOPLE LOCATION PLANNING AND FIND EXPERTS PREPARATION COLLABORATION SCHEDULING PROMOTION DISCOVERY LESSON PLANS STAKE HOLDER RESOURCES ENGAGEMENT Q&A MARKETPLACE SKYPE LESSON SKYPE EDUCATOR HELP TECHNICAL COMMUNITY Tuesday, 4 October 2011
  103. SHARING SEARCHING EXPERIENCES PLANNING PPING AND MEET PEOPLE LOCATION FIND EXPERTS COLLABORATION SCHEDULING PROMOTION DISCOVERY LESSON PLANS ER RESOURCES NT MARKETPLACE SKYPE LESSON Q&A SKYPE EDUCATOR TECHNICAL HELP COMMUNITY Tuesday, 4 October 2011
  104. 07 GET OUT OF THE BUILDING AND TEST Tuesday, 4 October 2011
  105. Daniela Callegari Primary school teacher in Italy No experience with Skype in the classroom yet Desperate to connect and find other classes Dan Sutch George Mayo FutureLab :: innovation in Middle school language education arts teacher in Maryland In-depth knowledge of Pioneer in technology and education & technology education Open to ongoing Enthusiastic about helping involvement in project the project Tracy Peterson Lisa Reid Technology teacher in FutureLab :: innovation in Iowa, USA education Has introduced her classes In-depth knowledge of to initial Skype sessions education & technology Keen to collaborate and Open to ongoing extend usage of Skype involvement in project Tuesday, 4 October 2011
  106. We discovered immediately that their biggest obstacle was actually finding other teachers who also used Skype Tuesday, 4 October 2011
  107. They also told us that teachers don’t have time to read lots of lesson plans - video clips would be much more helpful Tuesday, 4 October 2011
  108. SHARING SEARCHING EXPERIENCES PLANNING PPING AND MEET PEOPLE LOCATION FIND EXPERTS COLLABORATION SCHEDULING PROMOTION DISCOVERY LESSON PLANS ER RESOURCES NT MARKETPLACE SKYPE LESSON Q&A SKYPE EDUCATOR TECHNICAL HELP COMMUNITY Tuesday, 4 October 2011
  109. SHARING EXPERIENCES PLANNING MEET PEOPLE FIND EXPERTS N SCHEDULING PROMOTION LESSON PLANS RESOURCES MARKETPLACE SKYPE LESSON Q&A TECHNICAL HELP Tuesday, 4 October 2011
  110. 08 STRATEGY THROUGH MAKING Tuesday, 4 October 2011
  111. Tuesday, 4 October 2011
  112. PLANNING MEET PEOPLE FIND EXPERTS LESSON PLANS RESOURCES Q&A TECHNICAL HELP Tuesday, 4 October 2011
  113. PLANNING MEET PEOPLE FIND EXPERTS SKETCH LESSON PLANS BRAINSTORM RESOURCES Q&A TECHNICAL HELP Tuesday, 4 October 2011
  114. PLANNING MEET PEOPLE FIND EXPERTS SKETCH LESSON PLANS BRAINSTORM RESOURCES Q&A TECHNICAL HELP Tuesday, 4 October 2011
  115. Tuesday, 4 October 2011
  116. Tuesday, 4 October 2011
  117. Tuesday, 4 October 2011
  118. 09 DON’T STOP LOOKING Tuesday, 4 October 2011
  119. Tuesday, 4 October 2011
  120. Tuesday, 4 October 2011
  121. SKETCH BRAINSTORM Tuesday, 4 October 2011
  122. BELONG SKETCHES CONNECT TEACH SERVICE PHASING ECOLOGY Tuesday, 4 October 2011
  123. The service teachers want Teacher community Find Share quickly easily A rich directory that connects teachers and makes it easy to find Skype-related resources. Tuesday, 4 October 2011
  124. Define myself - so I can be found Biography Language Every teacher can have a profile describing who and where they are. Location Status Subject They can also describe what they are looking for. Age Range Type of collaboration Tuesday, 4 October 2011
  125. Finding other people and ideas filtering by.. to find.. Free text want to.. I.. Getting Started Wisdom Location Learn Language Age Match Range Lesson Examples Subject Type of One-off/ Ongoing collab Tags Tuesday, 4 October 2011
  126. 10 MAKE THINGS VISUAL Tuesday, 4 October 2011
  127. Skype Sign up Invite pioneers educator Looking for Willing to partners Tags / ecology mentor Location topics Age Mapping Expert wanting to help Status Profile group Questions & service Name answers propositions Conversati Case studies on Suggestio Video ns Help Filter Belong Skype Search educator directory Parents IT Finding experts Scheduli ng ‘How to’ School API driven Link with Connect Ask a guides policy Time Tools other question issues zones teachers Sharing Profile search from anywhere Planning Curricul Teach um ‘How to’ guides The Skype lesson Tools Resources Experiences of Feedba existing community ck Tuesday, 4 October 2011
  128. BELONG SKETCHES CONNECT TEACH SERVICE PHASING ECOLOGY Tuesday, 4 October 2011
  129. MICRO PROFILE BELONG SKETCHES VIDEO/COMMENT CONNECT SEARCH/FILTER TEACH SERVICE PHASING ECOLOGY QUESTION & ANSWER Tuesday, 4 October 2011
  130. Tuesday, 4 October 2011
  131. Tuesday, 4 October 2011
  132. Skype Sign up Invite pioneers educator Looking for Willing to partners Tags / ecology mentor Location topics Age Mapping Expert wanting to help Status Profile group Questions & service Name answers propositions Conversati Case studies on Suggestio Video ns Help Filter Belong Skype D. Video/Comment Search educator directory Parents B. Micro-Profile IT Finding experts Scheduli ng ‘How to’ School API driven Link with Connect Ask a guides policy Time Tools other question issues zones teachers Sharing Profile search from anywhere Planning Curricul Teach um ‘How to’ guides The Skype lesson Tools Resources Experiences of Feedba existing community ck A. Question & Answer C. Search/Filter Tuesday, 4 October 2011
  133. Tuesday, 4 October 2011
  134. 11 IT’S NOT A RELAY RACE Tuesday, 4 October 2011
  135. Tuesday, 4 October 2011
  136. Tuesday, 4 October 2011
  137. SKETCHES SERVICE PHASING ECOLOGY Tuesday, 4 October 2011
  138. Tuesday, 4 October 2011
  139. Tuesday, 4 October 2011
  140. ONLINE SURVEYING: 55 TEACHERS IN 7 COUNTRIES TEACHING OVER 20 SUBJECTS Tuesday, 4 October 2011
  141. Level of Skype teaching proficiency Expert 30% Intermediate 40% Novice 29% Tuesday, 4 October 2011
  142. 12 EMBRACE THE PIVOT Tuesday, 4 October 2011
  143. MICRO PROFILE BELONG VIDEO/COMMENT CONNECT SEARCH/FILTER TEACH QUESTION & ANSWER Tuesday, 4 October 2011
  144. PUBLIC PROFILE MICRO PROFILE PRIVATE PROFILE BELONG VIDEO/COMMENT RESOURCE PAGE CONNECT DIRECTORY SEARCH/FILTER FILTER TEACH QUESTION & ANSWER Tuesday, 4 October 2011
  145. Tuesday, 4 October 2011
  146. Tuesday, 4 October 2011
  147. Tuesday, 4 October 2011
  148. Tuesday, 4 October 2011
  149. Tuesday, 4 October 2011
  150. Tuesday, 4 October 2011
  151. “WHAT TEACHERS WANT” Find other teachers & share ideas 28% Find a partner class 25% Help other teachers 23% How to use Skype 11.5% Overcome obstacles to Skyping 9% Practice Skype 3% Tuesday, 4 October 2011
  152. “TEACHERS WHO THINK CONCEPT WOULD BE ‘VERY VALUABLE’” 60% - 55% - 50% - 45% - Search/Filter Video Q&A Tuesday, 4 October 2011
  153. WE PIECED TOGETHER THE SIMPLEST THING, AS QUICKLY AS POSSIBLE, THAT WOULD ALLOW US TO TEST, VALIDATE AND THEN BUILD Tuesday, 4 October 2011
  154. 13 RELEASE EARLY, RELEASE OFTEN Tuesday, 4 October 2011
  155. Tuesday, 4 October 2011
  156. Tuesday, 4 October 2011
  157. Tuesday, 4 October 2011
  158. Tuesday, 4 October 2011
  159. Tuesday, 4 October 2011
  160. WITH THE FIRST RELEASE, WE START GETTING ANALYTICS Tuesday, 4 October 2011
  161. QUALITATIVE & QUANTITATIVE ANALYTICS Beta hard metrics Beta soft metrics ‣ 1860 teachers signed up to the site ‣ Teachers like Skype in the classroom but it could meet their needs better ‣ 60% of users from the USA ‣ Teachers want to use the site to connect with other ‣ 2/3 of visits are new visitors to the site teachers but find it difficult to find suitable matches ‣ 17% return 2-3 times with the current system ‣ 18% frequent return visits ‣ Teachers want more search tools and a wider range of ‣ High level of contact activity - 1,000 topics to describe themselves by contact requests ‣ Teachers want greater granularity on location - ‣ 200 resources shared probably in part because of the high number of teachers in the USA ‣ 105 favourites ‣ Teachers find the resources section a useful source of ‣ 45 comments inspiration and information. This is often what they look at first. Tuesday, 4 October 2011
  162. NEW OBJECTIVES & REVISED SUCCESS METRICS FOR EACH RELEASE & PHASE Phase 2 objectives Phase 2 success metrics • Make connecting with another teacher easier and • # new sign ups richer • 1/2 teachers return to the site more than - Teachers have more tools to find each other by once - Teachers can describe themselves in more detail • Increase the number of teachers from - Teachers can use alternative connection methods outside the USA - Teachers can find good contacts again • 500 connections per month - either email • Show teachers the best and most relevant or Skype resources • # of favourited resources increases - Teachers see more relevant resources in their • # of bookmarked teachers profile • # number of teachers who update their - Popular resources are more visible profile with additional information • Centre the site around projects rather than profiles • # number of teachers who embed the - Allow teachers to create and publish projects badge on their website - Surface relevant projects to teachers • Increase teacher sign ups and number of visit Tuesday, 4 October 2011
  163. DATA AND EVIDENCE-BASED DESIGN DECISIONS FOR THE NEW PHASE Tuesday, 4 October 2011
  164. Tuesday, 4 October 2011
  165. Tuesday, 4 October 2011
  166. WHAT CAN I DO? START YOUR OWN AGENCY Tuesday, 4 October 2011
  167. WHAT CAN I DO? START YOUR OWN AGENCY GO & DO AN INTERNET START-UP Tuesday, 4 October 2011
  168. WHAT CAN I DO? START YOUR OWN AGENCY GO & DO AN INTERNET START-UP BECOME MORE DIFFICULT & CHALLENGING Tuesday, 4 October 2011
  169. WHAT CAN I DO? START YOUR OWN AGENCY GO & DO AN INTERNET START-UP BECOME MORE DIFFICULT & CHALLENGING GET INVOLVED IN A PROJECT OUTSIDE OF WORK Tuesday, 4 October 2011
  170. Launch 50 project in 50 days, then raise £1m for famine relief @5050good Tuesday, 4 October 2011
  171. 12 POINTS Tuesday, 4 October 2011
  172. 01 WE DON’T DO BRIEFS Tuesday, 4 October 2011
  173. 02 BE AGILE, BE LEAN Tuesday, 4 October 2011
  174. 03 ADOPT A QUANTUM STATE OF THINKING AND MAKING AT THE SAME TIME Tuesday, 4 October 2011
  175. 04 TAILOR PROCESS TO THE PROJECT Tuesday, 4 October 2011
  176. 05 CO-CREATE AND COLLABORATE WITH CLIENTS Tuesday, 4 October 2011
  177. 06 THE RIGHT TEAM Tuesday, 4 October 2011
  178. 06 MOST OFTEN FIXED THERE IS NO PATH COST ACTIVITIES Tuesday, 4 October 2011
  179. 07 GET OUT OF THE BUILDING AND TEST Tuesday, 4 October 2011
  180. 08 STRATEGY THROUGH MAKING Tuesday, 4 October 2011
  181. 09 DON’T STOP LOOKING Tuesday, 4 October 2011
  182. 10 MAKE THINGS VISUAL Tuesday, 4 October 2011
  183. 11 IT’S NOT A RELAY RACE Tuesday, 4 October 2011
  184. 12 EMBRACE THE PIVOT Tuesday, 4 October 2011
  185. 13 RELEASE EARLY, RELEASE OFTEN Tuesday, 4 October 2011

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