The document discusses the importance of employee engagement, defining it as the emotional commitment employees have to their organization rather than mere happiness or satisfaction. It highlights communication as a critical factor in fostering engagement and outlines effective communication strategies for leaders. Engagement challenges and potential motivations for improving employee engagement are also addressed, with emphasis on the need for recognition, feedback, and clear communication.

1. Creating a Culture of
Engagement
Communication

2. Proud to Help Others
Achieve their Goals

3. What employee engagement
is not …
Employee engagement does not mean
employee happiness.
Employee engagement does not mean
employee satisfaction.
Employee engagement is the emotional commitment
the employee has to the organization and its goals.

4. Engagement Challenges
Survey Questions (Scale of 1 – 10)
1. My organization has strong employee
engagement.
2. My organization is very skilled at
communicating with employees.
3. My organization has a clear
communication strategy.
“87% of organizations cite culture and engagement as one
of their top challenges.”
Global Human Capital Trends, 2015

5. AGENDA

6. Agenda
1. How companies communicate
2. Understand the 4 Steps of
Leadership Communication
3. Practice crafting your message
Today’s Take-Aways
1. One action step
2. One supporting statistic
3. One new business contact
(Corporate Leadership Council)
Engaged Employees are:
• 57% more likely to
work harder
• 80% more likely to
perform better
• 87% more likely to
stay longer with the company

7. WHAT DRIVES EMPLOYEE ENGAGEMENT?
COMMUNICATION | LEADERSHIP | COMMUNITY ENGAGMENT

8. How Companies Communicate
The three most used channels are:
1. Intranet (93%)
2. E-mail (90%)
3. Leadership communications (84%)
Siemens
“A business with 100 employees spends an average downtime of 17 hours a
week clarifying communication.”
(Internal Communication & Technology Survey 2014)

9. How Companies Communicate
Top reasons employees are disengaged:
1. Lack of direction from management (38%)
2. Poor communication overall (14%)
3. Change that's not well communicated (12%)
“75% of leaders have no engagement plan or strategy – even though
90% say engagement impacts business success.”
Accor, 2012
(About.com, 2014)

10. How Companies Communicate
Face-to-face communication is still considered
one of the most effective channels.
• Traditional team meetings (85%)
• Offsite meetings (65%)
• Senior management site visit (55%)
“When managers take extra time and effort to talk face-to-face with employees,
the employees tend to feel more valued and respected by the company, which in
turn makes them more engaged and productive.”
Robert Cordray, Linked 2 Leadership

11. Impact of Leaders on Employee Engagement
EMPLOYEE PERSPECTIVE
• 98% of employees will fail to be
engaged when managers give little or
no feedback.
• 69% of employees say they would
work harder if they felt their efforts
were better recognized.
“When employees understand their role in business,
91% will work towards that success,
but the number plummets to 23% if they don’t.”
(Business2Community.com)

12. What Motivates Employees?
65%
6%
29%
What Employers Think
Money
Recognition
Training
18%
27%
23%
32%
What Employees Think
Money
Recognition
Other
Boosting
Morale
(Westminster College)

13. What Motivates Employees?
• Recognition
• Praise and appreciation
• Sense of influence
• Opportunities for growth
(Harvard Business Review)
43% of highly engaged employees received feedback at least once a week,
compared to only 18% of employees with low engagement.
Business2Community.com

14. What Motivates Employees?
How to Increase Engagement:
• Give employees the opportunity to give feedback
• Make employees feel informed about organization
• Demonstrate management’s commitment to the
organization.
“33% of employees say lack of open, honest communication
has the most negative impact on employee morale.”
HerdWisdom.com

15. EFFECTIVE LEADERSHIP
COMMUNICATION

16. Crafting Your Message
4 Steps to Leadership Communication
1. Say it – VERBAL
2. Write it – WRITTEN
3. Picture it – IMAGE
4. Model it – EXAMPLE
Melcrum, 2012
“61% of employees need to hear information
3-5 times to believe.”

17. Crafting Your Message
Know Your Audience
1. Who is your audience?
2. Why are you communicating with this
audience?

18. Crafting Your Message
Determine Key Messages
1. What are your key messages?
• Determine top 1-3 points you want
to convey to your audience.
“Your key messages must meet two criteria:
be concise and interesting.”
Lindsey McCaffrey

19. Crafting Your Message
Call to Action
1. What do you want the audience to do
after reading the message?
2. Clearly define how to take action.
“Before you send your letter or memo, make sure it is crystal clear
what you want the recipient to do.”
David Ogilvy

20. Crafting Your Message
What is Missing?
1. HEADER
What is this email about?
2. SUBHEADS
Identify key messages
3. BULLET POINTS
Make detailed info easy
to read
4. CALL TO ACTION
What do you want reader
to do?

21. Crafting Your Message
What has been added?
1. HEADER
What is this email about?
2. SUBHEADS
Identify key messages
3. BULLET POINTS
Make detailed info easy
to read
4. CALL TO ACTION
What do you want reader
to do?

22. Crafting Your Message
Worksheet: Crafting a leadership communication
Crafting a Leadership Communication
“Speak in such a way that others love to listen to you.
Listen in such a way that others love to speak to you.” - Anonymous

23. TAKE ACTION

24. What is your action step going
to be?
1. Complete survey. Leave it on the table.
2. Take your notes with you.
3. Schedule a time to do your action step –
Put it on the calendar!
4. Network – Tell someone about your
action step.
“Knowledge without application is meaningless.”
Thomas Edison

25. Thank you for
coming!
1-918-853-6771
www.ElizabethKingConsulting.com