Anxa Limited is a French well-being company founded in 2003 with a team of 90 people. It operates the female community portal Aujourdhui.com with 1.5 million monthly visitors and has developed a proprietary technology platform. Anxa focuses on publishing original well-being content, managing online communities, and distributing content and services through multi-channel partnerships and sales. Key areas include nutrition/weight loss, brain training, and online coaching programs developed from best-selling books and videos. Anxa aims to become the preferred well-being brand online and sees growth opportunities in search engine optimization, newsletters, social networks, and e-commerce.

2. Table of ContentsCompany History and TeamMarketMission and VisionProducts and servicesAbout Anxa LimitedTechnology platform Unit functions Proprietary technologyTechnical orgazinationTechnologiesEditorial productionExclusive licensesNetworks PartnersPublishingAujourdhui.com portalRankingTraffic sourcesCustomer base and resultsMedia & CommunitiesRecruitmentDistribution 2010 ObjectivesMulti-Channel Distribution

3. Company History2003 – 20042005 – 2006- Consolidation of 50 major partners:» 20 in France (Orange, AOL, MSN, Alice, Yahoo, TF1.fr...) and 30 globally.» Launch of the “Well-Being and Health” catalogue- Milestone: 1 million customers (5€ / client)- Registrationof the company’s initialservice: Paid services on the Internet (Wanadoo, Orange,MSN, Yahoo) and television broadcast with M6 (“Le grand test”)- Launch of "Personal Development & Tests" cataloguein 11 countries: UK, Spain, Italy, Germany, China, India, Taiwan, Singapore, & Australia2007 – 20082009 – 2010-Launch of Aujourdhui.com, the first female community protal for well-being in France. - Launch of a subscription coaching program catalogue (10 exclusive licenses)Development of E-commerce strategy, through online shopping and well-being products- Establishment of multi-channel distribution (telephone, courier & retail outlets)

4. Nutrition and Brain training for online communities. Our Well being markets20 million Frenchpeople are overweight (6 million are obese) according to a September 2006 survey by Obépi. Diet books such as Savoir Maigrir , Savoir Manger, Je ne sais pas maigrir are million-selling bestsellers.

5. The increasing interest in brain health and mind optimization in France: the Sudoko craze, the popularity of brain-training video games (over 1 million copies sold of How Old is Your Brain? By Nintendo), plus the success of Brain Rules by John Medina. The Team Fabrice Boutain Philippe Monteiro Christophe Boutain The Editorial and Marketing TeamThe Experts (coaching and support)Operational Team: 90 personsAddress: Tour CIT Montparnasse, 3 Rue de l'Arrivée, 75749 ParisCapital: 100% funded by the founders

6. Nutrition and Brain training for online communities. Our 90 persons Team

9. A growing market for well-being and health on the web Our Online Market10 million French Internet usersvisit a health or well-being site at least once in April 2008.

10. This figure has increased by 53% over the previousyear and represents33% of the total Internet usersin France.

11. Same trend all over Europe !Source Nielsen, Médiamétrie April 2008.

12. Our Mission and Vision Living better together.Our visionA better mind, a better body, a better life. Our missionTo become thepreferedwell-being online brand.

13. Media: Activity and demographics in France1.5 M unique visitors per month (Nielsen; 1.9M Xiti)

14. 15 M page views (May 2010)

15. 400 K users (Coaching)

16. 18 min.Length of average session (Xiti)

17. 80 K paying clients

18. 3 M newsletter subscribers16%age 18-2420%age 50+94%women6%men38%age 35-4926%age 25-34Source : NovatrisstudyNovember2009

19. Products and Services

20. 4About Anxacore competencies

21. Core CompetenciesTechnologyProprietarytechnologyplatform for applicationsPublishingA multi-format catalogue of original content Communities and MediaMedia and community managementDistributionMulti-channel sales force

22. Technology: The PlatformTechnology developed from Microsoft ASP & SQL Server

23. Proprietary software for content management (CMS) and animation

24. Web 2.0(blogs, forum, and groups) for data exchange among users

25. Backoffice management of customer support via email and telephone (call-center)

26. Backoffice management of coaching programs for lead animators

27. Sales tracking and performance analysis of marketing operations

28. Analytical tools (statistics per partners, inscription, conversion rate, rate of turnovers, etc.)

29. A team of high-level engineers and developers (15 people) ‏Developed to handle multiple languages and formats, with complete compatibility with 2.0 platformsTechnology: Unit functionsIntegrated management of content production, publication, and newsletter mailings.

30. Distribution of content on web partner platforms (portals, ISPs, etc.)

31. Transformation of content in other formats: mobile versions and language translations.Real-time statistics and sales information reports for partnersPartner access to the content modules (articles, quizzes, newsletters, etc.)

32. Partner access to promo modules (banners, adverstising format, mailing, marketing, etc.)

33. Secure personal accounts for users (archives, profiles, etc.)

34. One-on-one coaching

35. Access to any payment solution (ISP bill, credit card, direct debit, cheque, coupon codes, etc.)

36. Availability of 2.0 tools and applications to enhance inter-user relations (blogs, forums, groups, IM, dating, quiz, etc.)

37. Moderation and validation of user-generated contentTechnology: Content managementAcCThas been designed to meet the 4 keyneeds in content management.Technology: Google, Facebook, iPhoneACT optimizes applications for Google and makes them compatible with Facebook (FBML) and mobile (iPhone OS, Android, etc.)Technology: OrganizationA technical team of 20 people in 4 fields of expertise Core CompetenciesAnxa Coaching TechnologyProprietary technology platform for applicationsPublishingA multi-format catalogue of original contentMedia and Communities Management of media and communitiesDistributionMulti-channel sales force

38. Publishing: Original contentOver 10, 000 original content!Premium Services (paid)10 coaching programs (weight loss, pregnancy, brain-training, etc.) ‏

39. 15 premium psychological tests (IQ tes, career assessment, EQ, memory, etc.)SEO Content and Animation (free)Thousands of tests, games, quizzes, expert advice, surveys, etc.

40. 50indexes (names, recipes, pyschologists, dieticians, etc.)