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ECF Europe 2016: Sydney Opera House

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Glyn Thomas: what the Sydney Opera House can teach us about campaigning. At ECF Europe, October 2016.
https://europe.ecampaigningforum.com/

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ECF Europe 2016: Sydney Opera House

  1. 1. What the Sydney Opera House can teach us about campaigning Learning from ARUP and design processes Glyn Thomas Twitter: @glynmthomas Email: glyn@glyn-thomas.co.uk
  2. 2. Purpose Design Organisation Resources Audience
  3. 3. Question
  4. 4. Question Why?
  5. 5. Question Why? What's the desired outcome? Any other organizational needs?
  6. 6. Question Why? What's the desired outcome? Any other organizational needs? Purpose
  7. 7. Question Why? What's the desired outcome? Any other organizational needs? Purpose What?
  8. 8. Question Why? What's the desired outcome? Any other organizational needs? Purpose What? What tools do you have available to achieve that? What needs to happen?
  9. 9. Question Why? What's the desired outcome? Any other organizational needs? Purpose What? What tools do you have available to achieve that? What needs to happen? Resources
  10. 10. Question Why? What's the desired outcome? Any other organizational needs? Purpose What? What tools do you have available to achieve that? What needs to happen? Resources Who?
  11. 11. Question Why? What's the desired outcome? Any other organizational needs? Purpose What? What tools do you have available to achieve that? What needs to happen? Resources Who? Who needs to be involved to bring about the change? What are their needs?
  12. 12. Question Why? What's the desired outcome? Any other organizational needs? Purpose What? What tools do you have available to achieve that? What needs to happen? Resources Who? Who needs to be involved to bring about the change? What are their needs? Organisation & Audience
  13. 13. Question Why? What's the desired outcome? Any other organizational needs? Purpose What? What tools do you have available to achieve that? What needs to happen? Resources Who? Who needs to be involved to bring about the change? What are their needs? Organisation & Audience How?
  14. 14. Question Why? What's the desired outcome? Any other organizational needs? Purpose What? What tools do you have available to achieve that? What needs to happen? Resources Who? Who needs to be involved to bring about the change? What are their needs? Organisation & Audience How? What tactics are you going to use? Taking into account why, what and who.
  15. 15. Question Why? What's the desired outcome? Any other organizational needs? Purpose What? What tools do you have available to achieve that? What needs to happen? Resources Who? Who needs to be involved to bring about the change? What are their needs? Organisation & Audience How? What tactics are you going to use? Taking into account why, what and who. Design
  16. 16. Question Why? What's the desired outcome? Any other organizational needs? Purpose What? What tools do you have available to achieve that? What needs to happen? Resources Who? Who needs to be involved to bring about the change? What are their needs? Organisation & Audience How? What tactics are you going to use? Taking into account why, what and who. Design When?
  17. 17. Question Why? What's the desired outcome? Any other organizational needs? Purpose What? What tools do you have available to achieve that? What needs to happen? Resources Who? Who needs to be involved to bring about the change? What are their needs? Organisation & Audience How? What tactics are you going to use? Taking into account why, what and who. Design When? Where?
  18. 18. Question Clean Water Action California Why? What? Who? How? When? Where?
  19. 19. Question Clean Water Action California Why? Industry stops lobbying against plastic bag ban; Recruit new supporters What? Who? How? When? Where?
  20. 20. Question Clean Water Action California Why? Industry stops lobbying against plastic bag ban; Recruit new supporters What? State government sees that the ban is popular with voters Who? How? When? Where?
  21. 21. Question Clean Water Action California Why? Industry stops lobbying against plastic bag ban; Recruit new supporters What? State government sees that the ban is popular with voters Who? Clean Water Action supporters; Plastic bag manufacturers; Consumers; State government How? When? Where?
  22. 22. Question Clean Water Action California Why? Industry stops lobbying against plastic bag ban; Recruit new supporters What? State government sees that the ban is popular with voters Who? Clean Water Action supporters; Plastic bag manufacturers; Consumers; State government How? Online petition; send in plastic bags; protest When? Where?
  23. 23. Question Clean Water Action California Why? Industry stops lobbying against plastic bag ban; Recruit new supporters What? State government sees that the ban is popular with voters Who? Clean Water Action supporters; Plastic bag manufacturers; Consumers; State government How? Online petition; send in plastic bags; protest When? October - December 2016 Where?
  24. 24. Question Clean Water Action California Why? Industry stops lobbying against plastic bag ban; Recruit new supporters What? State government sees that the ban is popular with voters Who? Clean Water Action supporters; Plastic bag manufacturers; Consumers; State government How? Online petition; send in plastic bags; protest When? October - December 2016 Where? Online - Website, email, Facebook; South Carolina
  25. 25. Question Supporter journey Why? Why and/or how from the campaign strategy Purpose What? How from the campaign strategy Resources Who? The audience or audiences for this tactic/email/social media content Organisation & Audience How? What you want the supporter to do Design When? Timing Where? Channel to use
  26. 26. Question October November December Why? Recruit new supporters Show plastic bag manufacturers the ban is popular What? Online petition Send in plastic bags Protest outside company HQ Who? Existing supporters New & existing supporters New & existing supporters How? Sign online petition Email and ask to post in bags Report back to supporters When? 5 October 7 November 9 December Where? Website, Email, Facebook Website, Email, Facebook Website, Email, Facebook

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