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Sponsorship strategy and emerging trends

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Sponsorship strategy and emerging trends

  1. 1. Sponsorship Strategy andEmerging TrendsRay Kopcinski, CMPMillion Dollar Round Table
  2. 2. Background / History –Million Dollar Round Table• Not-For-Profit Association Formed in 1927• Qualification Based Global Membership• 38,000 + Members From 80+ Countries• 400 + Companies Represented• Three Major Yearly Meetings With Sponsorship Opportunities
  3. 3. Sponsorship Targets Insurance Companies Financial Product Vendors
  4. 4. Case Study – Annual Meeting 2012 From Exhibit Hall to ConneXion Zone
  5. 5. Emerging Trends: − Multi-Year vs. Ala Carte• Partner vs. Vendor• Venue (Event) Naming / Program Integration• Quantitative “Reality” Checking• On-Line / Social Media − Closer Contact With Consumer − Immediate Feedback• Corporate Social Responsibility − Environment − Energy
  6. 6. Sponsorship Strategy andEmerging TrendsRay Kopcinski, CMPMillion Dollar Round Table

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